Seo-optimized original content for awesome marketing

Thought 1: Why stick to originality

In a broad sense, websites only need content, and many websites do this now. Looking at the websites of many small and medium-sized companies, the design is shoddy, and only a few articles are copied and copied. You need to know that the content is not only the flesh and blood of the website, but also the soul of the website. A website with no soul will naturally not produce the desired marketing effect. The answer to the first question seems to have been obvious. The purpose of original content is to enrich the website and make the website more distinctive. This is not a copy, nor a meaningless pseudo-original. This may be the main reason why many websites rely on the collection to supplement content.

There is another more intuitive reason to stick to originality, that is, websites with rich original content can achieve better marketing results. First, search engines like original content, and websites with updated original content can also enjoy higher weights and better rankings. Second, many users also want to see distinctive content, after all, the new content is more attractive to ordinary people. Once again, the author has long said that high-quality originality requires deep thinking and cognitive refining. An originality actually improves itself. We can obtain the desired website ranking, improve the quality of website traffic conversion, and train and improve ourselves. Originality has so many advantages that we have no reason not to stick to it.

Thinking 2: who sticks to originality

Clarify why the original is persisted, so the problem of who the original is naturally not solved. The answer is nothing more than two. The first is originality for the user, which should also be the motivation of originality. Because most websites are intended for users, and the marketing results must be embodied by users, users should be the first motivation for website originality. The second object of original content is the search engine. It is an indisputable fact that websites with original content are more likely to be favored by search engines. To obtain the desired website ranking, you must start with excellent original content and continuously update the website with high-quality content. Although the search engine is also the viewer of the website and the object of reading the original content, the ultimate goal of doing so is to make it easier for users to find the website.

There is only one real reader of the website content, that is, the user! In the reality of website operations, it is clear that many people do not fully understand this. If you know that the purpose of website content originality is to improve the user experience, and the user experience is closely related to the marketing effect of the website, pseudo-original content and copy may gradually disappear, but in fact this is not possible. In reality, more website operators separate website promotion from online marketing. For example, advertising on search engines is essentially a website promotion method, rather than online marketing. In terms of original content and extended soft text promotion, the recommended brand for Shanghai website design is that only originality with user experience can be more active and marketing.

Think 3: How can it be regarded as high-quality originality

For website operators, originality is not only reflected in the inside of the website, but also extended to the outside of the website. For example, the popular soft-text marketing and some text in common advertisements have room for original use. In the webmaster circle, most people know the websites A5 and CHINAZ. Many webmasters learn to share their website operation knowledge and Internet information here. However, in all fairness, not every article is readable. I believe that it is meaningless to contribute simply for the sake of the link (although obtaining the link is the motivation of many webmasters to contribute, the two are incomparable ). This leads to a question worth thinking about. What kind of originality is superior? From the perspective of users, where are the criteria for determining the quality of original content?

Undoubtedly, the first criterion for measuring the quality of original content should be whether the content is said or not, and empty text games have no meaning. I believe that the second criterion is whether the content is related to the topic to be promoted, whether on-site or off-site. If an article about a website is published, but the link implanted in the article is a website of a food trading company, the user experience will be compromised even if several links are obtained. Website content has higher requirements. From the user's perspective, at least 80% of the content must be related to the website topic. Of course, since it can be called a high-quality originality, although the text content does not require a strong resignation, it must also comply with the basic syntax rhetoric, which is also the most basic requirement.

Originality is not an unexpected idea, but is more about rule-based. Originality is more valuable and marketing force only when more users are taken into account. Originality is not a closed-door building. It requires both thinking and learning for reference. The interpretation of the same thing from different directions is a divergent thinking, and the original will often flash with more rational brilliance. Original ability is not inherent, more need to constantly think unremitting sharpen, Shanghai network company pilot technology (http://www.111cn.net) always believe that, adhere to is the original winning rule. Remember that the original content is closely related to website operations and should come to users from the user, constantly changing the angle of thinking, content originality to force marketing focus on user performance is better.