Many webmasters know a famous saying in the SEO industry. The content is king and the link is back. So what does Wang mean in this sentence? Today, I will explain why the original content is the foundation of SEO. Content is king, not only because the search engine gives the original content and external links a high ranking weight, but also because the two are the biggest difficulties of SEO. Website structure, internal links, page optimization, keyword layout, traffic analysis, these important SEO steps are generally under the control of SEO personnel, an experienced SEO can be relatively smooth. However, high-quality content and external links are often beyond the control of SEO personnel. Some friends may not be very clear about this sentence. In fact, it is very easy to understand that we do not want a good external chain to send several, dozens or even hundreds of lines each day, it depends on the website link edited by the webmaster of the other party. This external link is regarded as a high-quality external link in the true sense.
This aspect of content is much more difficult than external links. The development of the Internet has brought us into the era of information explosion. However, we can feel that this is an era of information shortage. There are too many low-quality content reposted, copied, and copied on the Internet, but there are only a few valuable original content. For SEO, the topic of this article is "original content is the foundation of SEO". Although it is my pseudo-original content, there will certainly be a large number of articles on the Internet that are highly similar to this article, from a certain point of view, this article is not purely high-quality.
Maybe webmasters of small and medium-sized websites will have a kind of experience. In the face of one or a series of products, there is always nothing to write. The product description is similar to the original one. This is also an opportunity for SEO with determination and perseverance. If no one else writes, you will have a great advantage.
High-quality content first meets the search engine's goals. As mentioned earlier, the search engine aims to provide information to search users, rather than bringing customers to your websites. Only when your website provides content can you reach an agreement with your search engine goal.
Original content is also an important guarantee for page indexing. Many webmasters are worried about website indexing. The search engine spider either only accesses the homepage, no longer crawls internal pages, or is deleted after indexing. The lack of original content is one of the keys. In addition, the original content is also one of the important ways to build external links. Generally, many users prefer to repost original content. If a website keeps writing original articles as a standard, not only does the search engine like it, visitors will also like