SEO "Title Writing skills"

Title, that is, a Web site titles, popular point is a website name, is a website topic content Summary. Generally speaking, we can determine what the site is doing through the site title. For an SEO personnel speaking, the site title writing is very important, the site title writing success or not directly related to the site's traffic more and less. For a novice SEO, set a suitable, search engine favorite site title may still be a little difficult, here, I will speak a little bit of the site's title writing skills.

In general, the site's title is composed of the site's target keywords, the target keyword is the user search your product input search box words, so in the determination of the site title first thing to do is to do keyword research, select the most efficient keywords, and then put these keywords together, Slightly modified as the title of the site, so that the design of the title is the most appropriate. The principles of keyword selection and keyword selection of the five major points of attention have been introduced.

Novice SEO may make a mistake is: in order to improve the relevance of the page, regardless of the consequences of a large number of keywords in the page, in the title of multiple occurrences of keywords. Such an approach would be undesirable. If before, this approach to improve the ranking is still advantageous, at that time this is a search engine loophole, through the title of a large number of keyword, you can improve the relevance of the page, improve the rankings. However, the current search engine this loophole has not existed, the search engine algorithm is constantly updated, in the title of a large number of accumulation of keywords, not only will not improve rankings, but also may be punished by the search engine. In fact, there is no need for the title of a lot of piling up keywords, because the search engine more and more intelligent, search engine Chinese word segmentation function is very powerful. For example, the title of a Web site written: Women's wholesale women's clothing retail ladies wholesale and retail women's network, made a keyword piling errors, such a page as long as: Women's wholesale and retail xx Women's network on the line, Through the search engine of the word segmentation function can be divided: Women's wholesale women's clothing retail women wholesale and retail female women's network of these keywords. Recommended title writing skills are: title do not stack keywords, concise fluent can!

Another title writing skill is: The key words should be relevant to the content of the page, not too much, combine two or three keywords, put the most important keywords in the front, the company or site name at the end of the title.

Each page has its own content, each page title should be able to accurately describe the content of this page, this is the key words to the content of the page and accurate correlation. This helps to improve the user experience, but also allows search engines to more quickly determine the relevance of the page. It is best not to add keywords that are not related to this page in the title, even if the word is searched for a high number of times. Some black hat SEO may be in order to get high profits in the short term to add the current hot keyword in the page title, get high clicks, for example, this time "Faye Wong and Yapeng divorce" is a very popular keyword, was searched a lot of times, those black hat seo may be "Faye Wong and Yapeng Divorce" The word is written to the title of their website, but the content of their site is not related to this, so, when users click on this keyword into their site is to see the other aspects of the content, users will be deceived feeling, the site may be scolded by users, search engines do not like such a site.

Site title writing also has a trick: each page needs to have its own unique title tag, that is, the unique title is not repeated. In this way, the search engine can judge the content and relevance of each page according to the title, which is helpful for allocating weights rationally.

There is another point is the title of the best not to use meaningless sentences, such as: The user is our God, the company welcomes you and so on, such sentences will not improve the relevance, nor attract users eyes, but also can not increase the number of clicks. Title writing is best used to attract users to click on the headline. For example, the following title: Slimming tea-weight loss products-xx weight loss nets, this is a type of title, compared to the title: Slimming tea: No diet, no exercise, happy weight loss--xx network users click on the possibility of a large number of the latter. Remember one thing: a simple ranking doesn't make any sense, and someone clicks on it.

The last title writing skills: Pay attention to the word limit. Search results page title, Google-display up to 32 Chinese characters, Baidu display up to 30 Chinese characters. So the title tag is best not to exceed the word limit that can be displayed. The main reason is: 1, the title is too long, will be cut off, the user see the title is not complete, affect the user experience. 2, title tag more than the limit of the number of words in fact, the weight is very low, the role of the ranking is not small. 3, the title length is not conducive to highlighting keyword relevance because the longer the title, the more irrelevant text.

Above is the website some title writing skill, only for reference.

A5 starting, reprint please indicate the source. Author: Zhengzhou Network Marketing (http://www.dongjiafan.com)