SEO recommendations in the Google internal SEO evaluation document

Google's search quality team posted an internal SEO report document (PDF file) on Google's own product Web site on the Webmaster-group blog. Through the report we can see that Google's own different product team for some search engine tutorial optimization and user experience optimization is not very good grasp of things, Google's many product sites have great SEO space (if they need ...).

　　

Although the report does not explicitly mention SEO suggestions, this report should be worth no less than the previous Google SEO guidelines for web owners, and we can extract very good dry goods from the documentation.

Suggestions on improving the content of the search engine results page

1, the title of the Web page, meta description and URL structure is very important for the search engine to understand the content of the site is helpful.

2, the title of descriptive words and phrases for search engines and users to understand the content of the page is helpful. To use the title of a page that is related to the main content of the page and is not duplicated with other pages.

4, most of the mainstream search engine will be in the search results page to display about 60 characters in the title. Moreover, the search engine for title in more than a certain length of the word will give little weight. Don't add unimportant keywords to title.

5, if the site is DMOZ included, Google search results page will show dmoz in the title and description. This is not necessarily a good thing, it is likely that the site lacks its own title or meta description. To avoid this problem, the website can use the label "NOODP".

6, the title of the Web page set to consider the user's search commonly used words. To understand the search habits of your site's target users.

7, Meta description content is not Google's ranking factors (meta keywords also not), but in Google search results show a meaningful summary of the click rate will have an impact. To set up interesting descriptive text that attracts the user, do not simply copy the page content. To avoid duplication with the meta description of other pages.

8, as far as possible in the meta description text length to meet the Google search results inside two lines of summary.

9, if the site in search results, only title and URL, no summary content display, need to check whether the robots.txt in the restrictions or the use of the "Nosnippet" label.

10, the site can be through these points to improve the chances of getting sitelinks

First, use a clear hierarchical URL structure

Second, internal links use valid anchor text

Third, do not use too deep levels of the page

Like/dir1/dir2/dir3/dir4/dir5/dir6/page.html such a don't. The directory name has a certain subordinate relationship to the page under its jurisdiction. URLs should have as much as possible keywords. Breadcrumbs can help.

11, the proposed use of Google Webmaster tools to control sitelinks, excluding meaningless links and unwanted links.

Suggestions on URLs and jumps

1, if the same page has more than one URL can be accessed, it is recommended to use the 301 jump or rel= "canonical" Mark, otherwise it will spread the weight of the link. The URLs of the canonical pages are as good as possible, easy to identify and conform to common rules.

2, for the URL, if not the/end, it is generally considered that the URL is a file, not a directory. Internal links are to be aware of consistency, not some have/, some do not take.

3, in the setting jump, if 301 more appropriate, do not use 302 jump.

4. If there is a situation where HTTP and https tutorials coexist, use a jump or canonical tag as much as possible.

Suggestions on page optimization

1, H1, H2, H3 such heading tags for the search engine to understand the structure of the page content is helpful. Heading label content to describe words as concisely as possible. But don't abuse it on the page. Using the heading label is also not recommended for places where EM or strong are more appropriate. For the same heading label, try to keep the font settings as consistent as possible. The purpose of the heading label is to differentiate the content structure of the page, not to use it for the style.

2, H1 label is the most important heading tag, for the search engine to understand the content of the page is very helpful.

3, logo picture links for search engine link site navigation structure is useful, as far as possible to ensure that the logo link use the most correct URL.

4, the image of the alt description of search engines, especially the image search engine useful, alt description text is generally considered by the search engine is the image link anchor text.

5, the link anchor text text to have descriptive meaning, do not apply similar clikck here or learn more such words as anchor text. Anchor text should be concise, descriptive, avoid long statements as anchor text.