SEO refuses to imagine everything with data to speak

The longer you are engaged in SEO, the more things you will find SEO worthwhile to learn. At first, the outer chain is the most important, others are clouds; behind the discovery of the original chain is only part of it, but also need the content of the support: the content of the king, the chain for the emperor; then there is a certain practice, they do a small site to start optimization, found that the original site's structure, the layout of the keywords have such a large impact; And then discover the importance of the data in SEO ... The original SEO optimization of each stage has a different understanding.

Talk about the common misconception of optimization, that is seoer often rely on their own experience and point of view to determine the optimization of a website, when others ask you why to design this way, you will not hesitate to say I think this is for the user experience. This is just what you think, you can guarantee that the user also think so?

In fact, everything should be data as a reference target, use the data to talk is the most persuasive, the last colleague asked me what the key words of Tieguanyin is the most conversion rate, which makes me entangled for a long time, that is Tieguanyin tea, tieguanyin tea prices Such words most have the conversion rate, In fact, through his bid to find the specific brand of Tieguanyin tea conversion rate is the highest, like Tieguanyin 1725, eight Ma Shang 666 such a long tail keyword is tieguanyin tea in the highest conversion rate of the word. After listening to the answer the idea has changed, oh, the original Tieguanyin familiar customers in the purchase of products on the chance will also be higher, it seems that people's thinking moment other things around, so completely by their own imagination is difficult to get the real answer.

Again to see the keyword selection and optimization, what kind of keyword we do, you want to be the number of keywords or have the flow of keywords? You want to have the flow of keywords or conversion rate of the key words? These are not visible from the surface of the keyword, in fact, Judge whether there is a key word flow or relatively easy, we can search through Baidu Index tool for its day of searching, and judge the value of the keyword, it should be more detailed look at the flow statistics backstage, such as the figure drunken shopping mall keyword search Volume:

　　

You can see the Jin Jun Eyebrow Tea Price Search volume ranked second, but through search can find this keyword ranked in the 10th place in Baidu, if the exclusion of some other ads, then this keyword is a certain amount of search word, assuming we can do it to the top three, then the flow will certainly be more substantial. And if you want to judge the value of this keyword, need to analyze the data more, maybe we want to observe a period of time search this keyword in the user to browse a few pages, stay for the length of time, whether there are registered members, or even analyze the direct purchase of products and reviews. It seems that the value of the keyword is not to be felt by us.

Yesterday with the only Du Baohua discussed the site, I asked him drunk goods mall there is no place to improve, he told me no data support is no way to give me the answer. It is also true that we are hard to judge from the surface that a website is optimized correctly or not, if only the goods will, open the home page you will find that the product layout and the ordinary is not the same, it shows particularly many, particularly long, if the individual point of view of the analysis, many people will think that this is very detrimental to the user experience of the practice, is it true? ? I think they should have very strong data to support!

It seems that a lot of things are not what we think, SEO should refuse to imagine, especially for some more important details, such as: Site page adjustment, keyword optimization, product distribution, etc., these should be strictly through the data to analyze the best answer! Article by Zeng (Anxi tieguanyin tea Price http ://www.zuipin.cn/wulongcha/tieguanyin.html) Original, Exchange qq:528449165 reprint please indicate the source of the article, thank you.