SEO-related website content quality

Although in public, almost everyone acknowledges that SEO (search engine optimization) can achieve the expected results depends on the quality of the website's content. However, it is undeniable that in the subconscious of many people, there are still ideas like "good content does not require SEO". In fact, many people are considering SEO for their websites, it is precisely because I have no confidence in the quality of my own content. For example, I even heard a customer say to SEO personnel, "What should I do if my content is the same? What should I do with SEO?", I hope SEO will become magical.
On the other hand, although everyone believes that high-quality content is the basic guarantee for gaining user recognition and re-access, content quality is also a fairly vague indicator, every website builder who feels good can claim that his content is "excellent". It is critical to determine the content quality and how to add high-quality content to the website, especially for SEO, operations are intended for stupid machines rather than people. No matter how sophisticated the search engine algorithms are, they basically do not understand the content itself, however, you can only blur the outline of content quality through other factors and indicators.
Because of this, it is far from enough to consider only search engines for SEO. Content quality needs to be measured by users and websites.
Content quality depends on the value to users
To measure the quality of a website or webpage, the most basic aspect is whether the website has any value to the target user. Although strictly speaking, this is also a "nonsense" with poor operability, it requires website builders to change their "positions" and assume that they are judging and analyzing from the user's perspective, is this article helpful to me? Is it valuable? Is this article published by the website well-thought-out or updated just for updates? Or is it just because the website has created this content, despite its poor quality, to avoid "waste? And so on.
At the same time, the content quality is relative, and whether the website content is excellent is reflected in comparison with competitors. This requires the website builder to objectively analyze the content of himself and his/her competitors and help users more effectively than they do?
Originality is the foundation of content quality
This does not mean that the copied content is not excellent. It is very simple. If the content of a webpage is of high quality, copying it to its own website will not change its excellent nature, there is indeed value for users accessing the website. But for the website's own SEO, the copied content will not bring too much practical help. -- Plagiarism in the Chinese field has never been a big problem, but it is rare to succeed.
The reason is very simple. Although plagiarism may enrich the content of your website and may bring a considerable amount of access traffic, it does not bring user loyalty, but it is more anxious about the viscosity of the website. In fact, there will also be a great negative impact, and it can even be regarded as a taboo for SEO.
Content quality and web page readability
In theory, readability does not affect the content quality, but it cannot be absolute. A page that is easy to read and more user-friendly can have "value". Otherwise, the user may just glance at it and discard it, no matter how "excellent" The content is ".
In addition, the language expression ability of website builders has a considerable impact. With the same content and opinions, some may write fascinating and others may taste the same and chew the wax. The influence is quite different.
Content preemptive and long-term"
Unique Content
In SEO, original content, and unique content, we have discussed that the so-called "unique content" is actually hard to exist even today, but on the other hand, if your content is the first in the same field that involves this topic, and you are the first to put forward a certain viewpoint, you will have inherent advantages in determining the quality of content by search engines. At the same time, regardless of the extent to which LinkBaiting is established in the Chinese website field, this type of original content with independent views or perspectives is easier to get links.
Long-term content
Unless professional news sites with time-sensitive characteristics properly provide content that is valid for a long term or at least loses value over time on their websites, is a multiplier choice. Such "long-term" content not only helps the website to expand and consolidate user groups, but also gradually accumulates authority.
Content quality is closely related to the website's own goals
For a specific website, there will always be its own construction goals, such as providing a product, service, or simply earning revenue through advertising clicks. From the perspective of the website itself, valuable content should also have sufficient conversion capabilities. A webpage that does not help improve the website conversion rate does not have much significance.
This requires that the website should be based on the website's construction objectives when creating content.