SEO search engine 6 key points

A new website is ready and activated. However, after a while, I still cannot find the search directory of my website on all major search sites? Why are other websites ranked first in the search engine rankings? What do they do better than us? How can we go beyond these top websites in the search field? Therefore, you need to use search engine optimization (SEO) for proper deployment.

I. Understanding Seo
SEO (Search Engine optimazation) is a reasonable way to make websites more friendly to users and search engines by using a reasonable method that is easy to search engine indexing, this makes it easier for search engines to include and optimize sorting. In general, it is a kind of marketing ideology, that is, how to sell your own products.
To achieve this goal, the website owner needs to consider various issues, such as website creation and domain name application; learn about the ranking rules of websites and how to develop keywords.
Ii. Seo strategies in website creation
Generally, website creators will consider the construction of a website in terms of aesthetics, practicality, and novelty, with little attention to whether its page structure is conducive to the optimization of search engines.
The first thing to note is the overall style of the website, including homepage navigation and site map, because the search engine has an important ranking indicator, that is, the professionalism and ease of use of the website. If the page navigation area is conspicuous and clear, the navigation column links are clear, the homepage highlights important content, and the site map links are arranged on the homepage, the overall website friendliness in the search engine will be greatly improved.
Note that the hierarchical links of the website subject structure should use text links instead of image links as much as possible to facilitate search engines and further classify websites.
3. Seo strategies in keywords
Most users use keywords when searching materials in search engines. Therefore, it is important for a website to be searched by users.
The first setting is the title and meta tags in the webpage code. There should be more comprehensive keywords for the webpage or the entire website; in addition, the text containing keywords should be placed on the website page, such as the overall introduction to the website, in this way, the search engine can learn the website content more quickly.

The second is to consider what kind of keywords to choose. This requires you to first determine the core Keywords of your website, and then start using this extension to find more keywords that are found on your website. For example, it is worth considering how to use your core product brand, website location, and borrow keywords from your website. Note that the number of keywords on each page of the website should not exceed 3.
Iv. Seo policies in Domain Name application
Domain names are the direct portals for websites to be found by other users in the network. The search engine's recognition specification for domain names and hosts also directly affects the ranking of websites in the search engine.
First, you should have your own independent domain name instead of the second-level domain name. Currently, most of the free space that can be applied for is a second-level domain name or simply a storage path. The second-level domain name is not accessible to other users, it is not conducive to the attention of various search engines. One of the important points is that when a search engine ranks based on website traffic, your website traffic is also classified as a top-level domain name, this is not conducive to sorting your own search.
The second is the selection of domain name suffixes. Generally, suffixes such as ". org", ". Net", ". cn", and ".com.cn" have a higher ranking advantage.
Finally, pay attention to the selection of Hosts. Do not use free hosts as much as possible, because many search engines are reluctant to index websites on free hosts. Even if a paid host is applied, you should also pay attention to whether the user reports well, because most search engine sites will automatically access the indexed websites from time to time. If the site cannot be accessed at the moment, the ranking will be affected.
5. log on to the SEO policy in the category directory
Log on to the classified directory is the most basic step to publicize the website after it is built. These classification directories allow your website to obtain high-quality external links, so as to improve the ranking.
Currently, the most common Chinese website classification directories include open directories ODP and Yahoo! ODP, especially the Open Directory, is the basis for deep indexing by many search engines. You must first consider putting your website directory into it. Note the following when logging on to these classification directories:
1. Try to make your website content original.
2. Ensure that the links on all pages of the website are normal and there are no too many errors in the content.
3. submit it to the correct directory in the same industry.

6. Use some SEO Auxiliary Tools
Appropriate use of Seo-based tools can help website creators more easily deploy Seo policies.
1. Generate a website map: gsitecrawler.


Introduction: This product is used to create a website map in XML format and submit it to Google's sitemap. This allows Google's spider programs to capture webpages and increase the indexing volume.
2. Check if your website is indexed
You can log on to the ingress.
3. query website details
Log on to www.123cha.com/ip, and you can go to the Alibaba Cloud website to view the domain name registration information.

For Search Engine-based website optimization, website creators need to consider implementation in many aspects of planning, construction and post-maintenance. It should be a marketing strategy for personal websites. In addition to the SEO deployment that should be taken into account during website production and release, you should also pay attention to the SEO measures for later maintenance, because the index specifications of various search engines are constantly updated, the content of your website also needs to be updated constantly. Only in this way can you ensure the attractiveness of the website content and ensure that the website has a considerable popularity.