SEO second-level domain name and the weight of the two-level directory comparison

Many sites in the opening of new sections or new channels, will be entangled in a problem, that is, the new channel or plate is the form of a two-level domain name to show better or in the form of a level two directory to do more appropriate. Of course, deciding which way to use depends on a number of factors, such as brand effects, content relevancy, and so on. For many small and medium web sites, because the search engine optimization for the site to bring access and visibility of the importance, so small and medium site owners in the opening of new plates and channels, we must consider the two domain name and level two directory for new content search rankings of advantages and disadvantages. This article I would like to talk about their own superficial understanding.

First of all, first of all, use the form two domain name to open up new plates or channels of advantage and disadvantage. In fact, the two-level domain name and the concept of a domain name is sometimes very vague, such as some of the site's homepage is bbs.*****.com, then we can say that bbs.*****.com is a domain name, but in fact this domain name should be BBS for the prefix of the two-level domain name. In other words, most of the site's main station is www.*****.com, can be regarded as the WWW prefix of the two-level domain name. So, we can draw a conclusion, that is the so-called two domain name may sometimes only be a relative concept, and search engine is unable to determine which prefix opened the domain name as the main station domain name, so it is necessary to give these relative level two domain name to the relative equality of weight. Therefore, in the form of two-level domain name to open up new channels or new sections of the way, this two-level domain name in the beginning has a higher than the two level of the treatment of the directory. In other words, the search engine may even regard the domain name as the relative main domain name to treat, then it will have its own body specific advantage when doing the SEO. However, the level two domain name is actually the equivalent of a new domain name, especially for the resolution of a new IP address on the two-level domain name, for search engines, the basic equivalent of a domain name, a new site, in this case, even if the domain name inherited the main station domain name of how high the weight, in fact, it is difficult to inherit over. However, usually the high weight of the main station will have links to the two-level domain name, or will pass some weight, but this transfer to the weight is not the two level of the inherent weight of the domain name, but equivalent to get a high weight of the first page link weight.

Then let's look at the pros and cons of using level two catalogs to open up new plates or new channels. The so-called level two directory, is the form such as Www.*****.com/bbs class, two level directory to open up a two-level domain name is a simple step, that is, do not do a new domain name resolution, directly in the Web site host root directory to create a new folder can be achieved access. The advantage of opening new plates or new channels in this form is that it can directly integrate the weights of the primary domain name, because ultimately, even if the content of this level two directory is how independent, it is the main domain name of a branch. An inappropriate example, like the rich second-generation, can be relied on the interests of their parents. Of course, to open up the new content of the two level of the disadvantage is also quite obvious, the general view that the search engine to give a level two domain name of the default weight is higher than the level two directory, that is, in the same content and outside the chain level, the ranking of two domain names under normal circumstances will be better than Of course, this is not absolute, most of the two-level directory of large Web sites or even the level two domain name of the two-level directory to get a good ranking is often the thing, this is because of their "rich second-generation" identity. Even if the small and medium-sized webmaster is the main domain name, may be in the rankings is not to spell these level two directory.

Above is the personal thought of the level two domain name and two level of the weight of the list of advantages and disadvantages, I hope to you have much help. http://xa.pppppj.cn original works, reproduced please specify the source!