Seo site optimization

Seo requires an idea, two keywords, and four important concepts.

I. One Idea: positioning

Positioning is to analyze user requirements through the Baidu index (Baidu keyword search volume statistics Tool), and then determine the target keywords. The main point of positioning is to do vertical without portal. (That is, the key words of an industry should be optimized first, and other industries should be optimized when a large number of users are concerned. You can perform key Optimization Based on keywords related to Baidu search and Baidu index key optimization .)

 

2. Two keywords: Target keyword and long tail keyword

Target keywords: keywords identified by keyword analysis: "Main" keywords of the website. (Generally, target customers of website products and services may search for keywords .)

Generally, the target keyword has the following features:

1. The target keyword is not the homepage title of the website. (Place the most keywords on the homepage title to highlight them .)

2. Generally, it is a word or phrase consisting of 2-4 words. Many nouns are used. (If it is too long, it becomes a long tail keyword .)

3. There is a certain amount of search in the search engine every day. (For example, Baidu can see the Baidu index .)

4. Users who search for target keywords often have requirements for website products and services or are interested in website content.

5. The main content of the website is centered on the target keywords.

 

For small websites, the traffic generated by the target keyword accounts for the majority of the total traffic. In the directory page of a website, the keywords on the Content Page will bring traffic, but there are few.

 

Long Tail keywords: non-target keywords that can lead to search traffic.

It has the following features:

1. relatively long, often composed of 2-3 words, or even phrases.

2. It exists on the Content Page. In addition to the content page title, it also exists in the content.

3. The search volume is very small and unstable.

4. The customer resulting from the long tail keyword is much less likely to be the customer of the website product than the target keyword.

5. Large and medium-sized websites with a large number of long tail keywords bring about a huge total traffic.

 

Three: four important concepts: URL standardization, secondary navigation, four keywords, five gold laws

URL standardization: when different URLs correspond to the same content, Google selects a standard URL from these different URLs.

Generally, Google determines the number of external links. If there are many, the standard URL is used. (301 redirection can be used for URL standardization .)

 

Secondary navigation: the secondary navigation is the footer of the website. It adds the anchor text to the key words of the website and the main keywords on the column page. In this way, each page will add the anchor text for those keywords, so that search engines can think that those words are the focus of your website.

 

Four words:

First, this keyword is displayed on the title of the current page.

Second: the keyword tag of the current page. This keyword appears in the description tag (for example, the keyword is better displayed in the URL .)

Third: this keyword appears multiple times in the content of the current page and is bold when it appears for the first time.

Location: This keyword appears in the anchor text of other pages. (That is, the reverse link in the site)

 

Five Laws:

1. Are you important?

Indicates that the weight of a URL is high. This URL can be the homepage or the inner page.

There are two ways to increase the weight of a URL:

1. navigate through a large number of anchor texts in the station.

2. links outside the site.

For the homepage, you can also set up a first-level directory blog to increase the homepage weight.

 

2. What are you? (I am the keyword)

In order to show that your webpage is the most professional keyword, make a good move around.

 

3. Are you original?

The collected content is often unable to obtain a good ranking. Mining original content is a challenge to Seo capabilities.

 

4. Are you up to date?

This is manifested in the fact that every time a search engine comes over, is the website updated or remains unchanged for a long time?

Webpage update solution:

1. Add the "latest article section" to each page. Once a new article exists, all the pages of the entire site will be updated.

 

5. Are you welcome?

The PV of a website (the number of pages clicked by a visitor) is higher than that of a similar website, making search engines think your website is more popular.

If the PV of a website reaches 20 or more, the website is successful.