First of all, understand what is the purpose of the chain, because each chain store is equivalent to a polling point, because the chain need not do? The answer is: definitely need to do. Because the more effective outside the chain, then, the site to get the vote point of the more, Baidu will think that this is pointed to the site has value. But what needs to be done does not mean that it is to be done indiscriminately, nor does it mean that the number is better; But, in fact, how many people can do is the quality of the outside chain? All people think they are doing SEO, and in essence? And how many people's websites have been k? Most of these, however, are caused by the large amount of junk that is produced every day, and many people still say, "I am not a chain of junk, but related", so, what is relevant? Does it make sense to be relevant? ? is the relevant representative able to meet the needs of users? Baidu attaches importance to the user needs, therefore, the outgoing chain must start from the user's needs, the relevant links pour a lot, but the natural link is very few, then the hair is a garbage link; for example, a motorcycle battery and a car battery, a person to buy the former, And the outer chain you're sending is the latter, while the keywords used are batteries, the other person doesn't need a car battery, but only needs to buy a motorcycle battery, which is related to the battery, but is not what the customer needs; So what you're sending is a surface-related but not a natural chain; in other words, This is not the customer needs of the relevant outside chain is a garbage outside the chain, therefore: natural links must be related, but the relevant links do not represent the natural link; we have to do natural links, not just related links. (Baidu's algorithm is very cruel, after a long time, the rubbish outside the link is many, will cause the website directly to be lowered right; serious even hit K station).
So, what is the quality of the outside chain? Natural links and customers need, so the link is bound to have quality, this is really meaningful to send the link. I just talked about it. So it's going to teach you how to do n hours in one hours, to improve your work efficiency, not to do 10 hours to get one hours of useless work.
Here, for example, everyone counts, doesn't it? Here you can see how we should improve the quality and the importance of high quality outside the chain. We can come to the simple calculation, if the quality of each chain is 0.01, then 1000 a day to send out the chain of such an index is how much? is 10, so what if the quality of each chain is 1? So what is the index of 20 chains a day? is 20. That's a comparison, you know? 20 results a day, the result is stronger than the 1000; what we do is not quantity, but quality; first, make effective links, link the quality to a certain standard, and then consider the quantity. Moreover, a continuous high-quality outside the chain of the site weight will be more and more stable, will be more and more ranked by the front, and only by the number of that, there may be lucky to rely on a period of time, but the final result, the basic will be Baidu penalty down right.
To send a high quality of the outer link of cow B, here also mention a problem we must understand that is the life cycle of the chain. What is the life cycle of the chain? Many people say that they are doing SEO, but still do not understand the concept. The chain is also a life cycle, and many people think that the chain hair will always be effective, here can give an example to illustrate: everyone has friends and relatives, right? People at every age have different friends, and after many years, many friends will gradually lose contact, this is the life cycle. The outer chain also has a life cycle. This is the 1th mentioned, we have to understand. In addition, where is the shortest chain cycle? We also need to know. For example, because the forum updates quickly, then the life cycle is also short. Where is the chain life cycle long? Of course, the blog cycle is very long, the blog's life cycle is more stable than others, and is relatively long, so also understand why some people want to raise Bo.
On the life cycle, we propose the following points: the specific external chain platform life cycle estimates. (is a necessary knowledge of SEO optimization Commissioner)
First, we need to learn how to estimate the lifecycle of different platforms, and here we can make a summary. Before that we have to understand that the blog is also one of the most important platform, and the blog is divided into two categories: (1) is a platform blog, such as Sina, Sohu, NetEase. (2) is a personal blog, that is, the development of their own blog, Rent a space to do it.
The following platform lifecycle patterns that we have summarized (sorted by maximum lifecycle to shortest) are:
Soft paper release platform > personal blog > Platform blog >B2B> forum > Baidu Post the > Baidu know.
Here, some people want to mention: "No, Baidu Bar and know should not be ranked in the end?" In fact, Baidu Post bar and know that the recommendations do not do, you only need to guide the flow can be, because it is impossible to do hyperlinks, can not do anchor text, so it is impossible to vote, and some people will think that some software cheat to send, but, Baidu will immediately know, excuse me, you send these and what is the use?
Others mention using micro-blog or watercress to do the link, this is completely not understand the concept of SEO,; it's a talent! It all comes to mind. These links are not able to analyze and calculate Baidu. That is to say, the link between Weibo and watercress is completely useless, you are wasting time when it is dark.
There is also a forum to do links why the life cycle is short? Very simple, because the forum will sink, the post once sank, then the weight of Baidu distribution is very low, after a long time this post even no one point, then Baidu is not even included, then this link what is the use?
We understand the lifecycle, and next, we need to understand how to publish high-quality links.
High-quality links are not only natural and related links, there is also a link, called: Promotional links. This is the strongest link to the top of the cow B.
Some people do not understand, what is a promotional link: is to allow users to see this link can not help but click, it can guide users into the site. and its quality, in fact, is the highest. And as the number of clicks on the link increases, so does the weight, and the life cycle is the longest. Why? Because he solved the needs of the public, Baidu and Google to give the highest weight. It not only obtains the conversion of traffic, but also obtains the high quality evaluation and solves the user's demand. Therefore, we should understand: learning SEO, we must know what high-quality links, in order to be more effective. And here, we should also understand: the highest quality link is actually a promotional link. And not just links to relevance and naturalness. So, do you understand here? If you send a highly relevant and natural promotional link, then you send a top-quality external link for the best b.
This article for the original, reproduced please indicate the source, starting for my Sina blog http://blog.sina.com.cn/s/blog_bf2abf3b01015ycr.html original