SEO Study Notes-misunderstandings and Experience Summary

1. Ignore the 404 error page optimization and fail to deal with the dead chain in time, resulting in reduced weight

2. Do external link optimization only link to the home page, without considering the details to the internal page, the weight is only concentrated on the home page with high risks (refer to the link)

3. Regard ad links as spam links. In fact, high-quality AD links can also be seen as healthy external links.

 

1. Try not to use js instead of labels

2. Try to replace the url in the get method with a pseudo-static path

3. Pay attention to the internal chain. It is best that each page has a tag pointing to the home page.

4. Establish external links to consider relevance. The higher the relevance, the more valuable it is.

5. tile has a great impact on search engines. You can add descriptive text as appropriate.

6. Adding a description to the meta tag is helpful for search engines to abstract non-text websites.

7. Add alt to the Image Tag

8. Secondary domain names are at a disadvantage due to low credit levels in the early stage, and there is no too much impact in the later stage.

9. sitemap can improve website crawling and Indexing

10. Using 301 redirection is conducive to search engine optimization and 404 handling dead links

11. for search engines, the first impression is very important. originality and high-quality resources are easily included.

Among them, high-quality content refers

I. Content Interaction
Including the interaction with the website and other website pages;

2. Rich Content
1. Rich Text: the number of words should not be too small;
2. Rich types of documents: images and texts, video, etc.

Iii. User Performance
1. long stay time;
2. Low bounce rate.

Iv. server performance
Fast page opening

12. Exercise caution when modifying titles. A large change may cause a risk of downgrading weights and rankings. Such downgrading is temporary and sometimes permanent.

13. If the website content remains unchanged for a long time or is not significantly updated, the website ranking will be reduced.

14. There is no direct relationship between the Baidu snapshot update frequency and the website weight and the ranking, and it is directly related to the content update frequency and quality.

15. Submit the revision information to the Baidu webmaster tool in a timely manner and use the webmaster tool scientifically

16. when a typical Search user opens the search results page, his/her eyes are first placed in the top left corner, and then he moves to the bottom of the page to browse the search results. When the page is displayed, he/she reads the page title horizontally to the right.

17. Pay attention to the following points without affecting the overall creativity of your entire text:
1. Enter keywords in the title.
2. The first section, a middle section, and the last section of the article should contain page keywords as much as possible.
3. Do not show pictures at the beginning of a text article.

 

1. Baidu index tool (which can apply for an account) monitors certain words of interest to you.
2. Obtain and select Baidu-related search from the Baidu drop-down list (Note: if popular keywords are used, weekly data statistics are required and keywords for manual clicks are excluded ).
3. auxiliary tool: Chinaz Baidu weight query http://mytool.chinaz.com/baidusort.aspx
4. 51 la, cnzz, Baidu statistics and other tools to collect time periods keywords.
5. Related keywords are recommended in the Baidu bidding background system.
6. Keyword query tool for Baidu bidding backend.
7. region expansion method: such as SEO, Wuhan SEO, Shanghai SEO, and Beijing SEO.
8. Seasonal expansion: for example, rhinitis can be expanded to notes for summer rhinitis and precautions for spring rhinitis.
9. Career expansion: for example, how to prevent prostatitis can be extended to how drivers prevent prostatitis and how teachers prevent prostatitis.
10. Gender Extension Method: for example, the acne removal method can be expanded to men's acne removal, Women's acne removal, and boys acne removal.
11. User thinking common law: where to buy, how much money, where to good, the best, where to cheap, etc.
12, Baidu rankings: http://top.baidu.com/; Google search analysis: http://www.google.com/insights/search.
13. Software Download keywords such as Weitong, 53kf, and leyu live800.
14. Keyword inquiry expansion method. For example, SEO Research Center keywords can be expanded to register for SEO Research Center training courses?
15. Comparison keyword method. For example, if you are an enterprise A and your competitor is an enterprise B, which of the following can be combined?
16. Baidu Knows, search and ask, and other Q & A platforms.
17. Analyze Keywords of peer websites.
18. Search intention of netizens. For example, the keyword "I want to lose weight and what medicine to use to lose weight" is expanded by searching intention of netizens.
19. texture features. For example, the keyword "Auto" is a long tail keyword that expands based on the features of the product.
20. application fields and regions. For example, the keyword "dehumidifier" is used as the target. The "dehumidifier for industrial use" is expanded according to the application fields.
21. Brand Name general model. For example, the keyword "Mobile Phone" is used as the target. "NOKIA5230 mobile phone" is expanded based on the product brand name and model.
22. business model. For example, the keywords "children's clothing" are aimed at, "children's clothing wholesale market, children's clothing agents, and children's clothing brand joining" are all expanded through the business model.
23. service methods. For example, "SEO" is the target keyword. "SEO training and SEO outsourcing" is expanded through service methods.
24. Enterprise nature. For example, the key words "English Training" are all expanded by enterprise nature.
25. Sales model. For example: Taking "Sexual Health Care Products" as the keyword, "wholesale sexual health care products, group buying sexual health care products, online shopping of sexual health care products" is the expansion of sales model.
26. Search for google, search, sogou, and Bing

 

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