SEO team Work to create the maximum conversion rate of enterprise station

has done or operated the Enterprise station Seoer or stationmaster all knew, the enterprise station is one relies on the conversion rate to make a living the website. If a business station has the rank to have the flow, the conversion rate is very low is a very sad thing. The author has also studied the enterprise station for a period of time, found that most of the enterprise station to do is simply the template generally, no characteristics, no good conversion rate.

Enterprise Station SEO needs a good team to operate, specific can be divided into three aspects: technology, editing, outside the chain, these three teams are to improve the enterprise station conversion rate of the pillars, indispensable. Then I would like to talk about how to improve the SEO team cooperation, the creation of enterprise station conversion rate maximization.

　　

　First: Technical department

With the increasing transparency of SEO technology, SEO technicians are gradually considered to be a dispensable SEO industry, I think this is the wrong idea. Most of the time SEO still need some technical support, such as changing code, change the layout of the Web site, all need technical personnel to do. As an enterprise station technicians, first of all to learn to change the pattern of the constant, like the following figure:

　　

Why is this navigation column not good? First column too many, will increase the spider's crawling task, causes some important page weight to disperse, second column too multifarious, can make the user dazzling. Technical departments should work hard to improve this navigation bar, the author of the proposal is what the news center Ah, or sales network, video and so on are deleted, highlighting product information, after all, enterprise station browsing users purposeful very clear: is to understand your products and buy your products. So the navigation bar should be more concise and clear.

The second aspect also needs the technical department to improve, is the website layout question. Also with the above mentioned template thinking, the Enterprise station is very easy to make the cart before the wrong, the following figure:

　　

This layout is typical of putting the cart before the horse, or as mentioned above, browsing users to enter the enterprise station is the most needed to see and understand your product information, if the beginning of such a company profile such useless information occupy the user's vision, will be detrimental to the user's purchase, also not to improve the conversion rate of products, The technology department should improve the layout, put the products and cases on the top, give priority to the user experience the quality and characteristics of the site's products, which is in line with the user experience.

　　Second: Network editor

Network editor is the core of the Enterprise Station SEO team, after all, now the content of the king, a business station also needs high-quality content to retain users. In order to improve the conversion rate, the network editor how to do? The author thinks, the News of the Enterprise station is a kind of dispensable content, the editorial team should not focus on the update of the news, but the latest information and pictures of the product, this website will do well:

　　

Product information and pictures are almost every two days update, and news content is only occasionally updated, so for a business station conversion rate is conducive to help. Editors may ask: what new product updates are available every day? The author suggests that editors do this by putting a product into detail, such as the production line equipment above, which can be subdivided into several parts to investigate the user

Psychological needs, the product details are also used in the form of pictures to show out, although there will be a bit of trouble, but for the enterprise station, this is likely to greatly improve the user purchase desire. So the editors stop your news and take pictures and product information as their core to bring improvements to the site.

　Third: Outside the chain team

In many seoer, the chain is just to let other sites to their own site to vote, thereby promoting rankings. The ranking of the website does need the support of the outside chain, but the enterprise station pays more attention to the effective flow and conversion rate, rather than ranking. So outside the chain team must be conversion rate for the purpose of sending out the chain, emphasizing quality rather than quantity. What is the most effective way to increase the rate of conversion distribution outside the chain? It is classified information network. This kind of business-to-business website provides a good communication platform for Enterprise station, chain team to continue to dig this kind of resources, intentions to do a good product information, and then bring their own site outside the chain, such a high quality of the chain, and very easy to be found by users, so as to become your site's potential customers. Of course, you can also dig relevant forums and to write soft text promotional products, regardless of what the practice is, outside the chain team do not send out the chain as a task to upgrade the ranking and hasty, but also for the enterprise station conversion rate and effective flow to send out the chain, publicity website.

The above is the author of the Enterprise station SEO team Some suggestions, to let the enterprise station conversion rate become more Dahua, the work of course more than so little, but sching well, teamwork, joint efforts, will be able to bring the greatest benefits to the enterprise station. This article by Babyliu original, reprint friend hope to add the link Beijing Children's Hospital online appointment registration http://www.123ertong.com, thank you for your support!