SEO Technology 2

The real seo, after being optimized, is just as reasonable and natural as there is no optimization.

1. The title and meta tags of each page must be different and consistent with the content of the page.
2. The length of title and meta should be properly controlled:

The more concise and clear the title design, the better. Try not to exceed 25 Chinese characters.
The meta tag of the webpage description cannot exceed 100 characters,
3. Keyword density in title and meta tags

Highlight 1-2 keywords in title properly.
The meta tag is described on the web page. The key words appear about four times.
Keyword tags are no longer valued. Just put a few keywords properly.
You must remember these points. I have repeated them.

You can check whether your website meets these requirements.

Article 3: Web page layout

This factor is also very simple. It is also the basic knowledge of html.
Emphasize the Third Point
1. Use the title 2. Use <B> bold or aggravated keywords in the text.
3. Add alt comments to images on the webpage

Images annotated with alt are important images on webpages, such as product images and star images.
Do not add any modified images on the webpage.
Add this to describe the image content.
As image search engines are becoming more and more users, Baidu has surpassed MP3 users.
Add a reasonable picture description. Do not accumulate keywords in the description.

5th factors: domain name, file name, url path factors

Domain name first

If you are an English site, using a domain name containing keywords is very helpful for ranking.
For example
China tour
This keyword
If you select chinatour.com

Then you will soon be able to get a good ranking. When I am working on English keywords, I will select a domain name.
If you are a Chinese site, you can now consider all the domain names because the search engines can recognize pinyin. This is also very beneficial to your ranking.
For example, if you search for a website on google, the most profitable website is a poor website, but it just goes to the front in a short time.

File name
Chinese websites do not matter. If you are an English site, the file name should use keywords and separate words with a hyphen.
This is very important. Do not use the underline.

Next we will talk about the url weight.

Second-level domain names have advantages over column pages:
Abc.web.com is superior to www.web.com/abc/

Topic pages have advantages over internal pages:
Www.web.com/abc/has a ranking advantage over www.web.com/abc.html.

Static paths have advantages over dynamic paths:
Www.web.com/abc.htmlthan www.web.com/adc.asp? = 321 this path has advantages.
Why is this rule? It's actually very simple.

For example, when I register a domain name, I use a keyword like the homepage of this domain name for e-commerce. Then the search engine considers the entire website to be centered on this topic.
In this case, my website is aimed at e-commerce majors in Chengdu and will definitely surpass one of the other websites.
When planning a url, pay attention to the location. That is, the directory level should not be too deep. At least 3 layers
The deeper your hierarchy, the lower your weight
Although there are many news about Sina, there are no more than three levels.
Sixth factor: website navigation architecture
Pay attention to the following points:
1. The navigation structure should be clear and clear

2. Text links should be used for hyperlinks

3. Related links are required for each page.

This is simple to say, and it is not so easy to do. You can observe some websites with reasonable hyperlink structures. If your architecture is reasonable, users like it, and search engines like it.

How do I plan the hyperlink structure of a website? Different types of websites have different policies. This belongs to the scope of SEO policies. I will not go into detail here

7th factors: keyword density and distribution

Generally, the keyword density is between 3% and ~ About 5% is suitable. Do not deliberately pursue the accumulation of keywords; otherwise, the consequences of triggering the keyword stuffing filter will be punished.

However, there is no need to deliberately force
If the density and adjustment of each page are calculated, it will not work well if the page is exhausted.
Therefore, as long as the distribution is well processed, the density will naturally be reasonable.
So what makes a keyword appear properly in a webpage? It mainly covers the following areas. Important notes
Title, meta, webpage Title, webpage text, image alt comment, and hyperlink text at the bottom of the webpage

On a webpage, your keywords can appear properly in the next six places. However, do not accumulate keywords.
Accumulation of keywords has serious consequences. Haha. Some SEO beginners especially like to accumulate keywords, but they are not desirable. In this way, we can see that SEO is excessive. Will be penalized

8th factors: Reverse link factor and prvalue factor

The prvalue is automatically displayed when you download the google Toolbar and view each webpage.
This syntax can be used for reverse link query.
Link: url
For example, if you want to check Baidu's input link: www.baidu.com

This factor is put to the end because it is very important.
We all know about reverse links. Here is a key point

Link button of the reverse link. Do not use images.
Use text

Keyword is used as the link button.

For example. If we use the word "Wang Tong" to link to the webmaster network of Tuwang on 10 thousand websites
Www.admin5.com

So when you search for my name, we are sure that Tuwang's website ranks first.

Next, let's talk about the quality and quantity of reverse links.

Before January 2004, the number of reverse links was very important, so many junk links could also be sorted.

But now, the quality of reverse links is even more important.

This is simple. For example, if you say you are a good person, but no one believes

If 1000 hooligans say you are a good person, others may not believe it. These 1000 hooligans are like 1000 spam links.

However, a very prestigious celebrity came up to point to you and said, you are a good person. Then everyone will believe it. This person is like a high-quality reverse link.
When doing reverse links, you should note that:

Tens of thousands. Quickly obtain dozens or hundreds of high-quality reverse links in a short time

So you can easily put google into the sandbox. Because google suspects that you purchased the product. In this way, he won't delete you, and you also get a good ranking.

Therefore, links, especially high-quality reverse links. Do it

Eight factors have been discussed

Then let's talk about common causes that are unfavorable to search engines.

1. The framework web search engine cannot be found
2. Excessive JS calls
The content search engine in JS cannot catch either.
3. flash webpage
There are too many flash files and search engines do not like them either. The Enterprise website has many fan errors.

I encourage you to make SEO easier.
Complete the details of each of the above items. Then the ranking will naturally get better and better.

However, although the eight factors are simple, there are few people who can do well in every detail. However, although the eight factors are simple, there are few people who can do well in every detail.
Or that sentence: Do you know it is not equal to Yes! So learning SEO requires constant learning, practice, and summarization!