SEO Three challenges: Site architecture + Content differences + high quality outside the chain

Netconcepts's SEO ranking meeting was held in Beijing yesterday, a number of friends around to attend the meeting, to participate in the Conference of Friends are holding the attitude of learning, after the study of course will be recorded and shared, this time, Beijing SEO fat is one of them, back after the blog post, His share is Zac about the beauty of a case analysis, the case inside the current SEO industry situation, but also I very agree with a point of view, the current SEO encountered three problems: how to conduct the Web site architecture, how to build a unique site content, the quality of the site outside the chain where to come.

The following is the Fat SEO blog about beauty said SEO unique analysis, but also from these three difficult points to talk about some of the views, the site has a lot of unique, different from the traditional SEO, if you are interested, you can follow some of the views of their own research.

　　

A case study of beautiful saying

On the three major problems of SEO, in fact, for a lot of friends probably did not seriously to think, first of all, the architecture is not we can control, and for the unique content of the site is indeed halfway decent (not professional editor copy) a lot of SEO do things, and for this Baidu large-scale adjustment of the external chain algorithm, SEO also has bitter to his belly swallow. So how to break through these three problems? or how to find a breakthrough in one of the three major problems? Let's talk about some of your own simple ideas.

1, the website architecture is with the trend or with the user?

Because they also undertake some website construction business, so still do a lot of web sites, but also contact with a lot of different Web site structure, of course, most of the site is a structure, for example, take small business station for example, the general site when the total page template will not be more than 10, generally are: home--Article section page ( or product section page)--The structure of the content page (or product page), structurally 80%-90% of the enterprise station is this structure, then most of the enterprise station is also with the trend to structure the site, stand out naturally more difficult.

To do a good job of the site structure, in fact, with the user search requirements, the real user needs to put the first, users want what to give them what content. It's directly dry, below is a more excellent enterprise Web site architecture case, its homepage of the column navigation is very simple, not our common company profile, company news and so on, which directly into the price list of LED lamps, product breakdown categories and industry frequently asked questions, these are more useful for users of the column. The idea of this site structure is a reference to the user search needs, and another reference to Baidu related search, we can search the LED lamps, you can find these words in the relevant search.

　　

Site Head Navigation

2, the content of the site to seek quantity, quality or differentiation?

Now it seems that the difference between the content of the site is imperative, this and I wrote a recent article about the point of view is very consistent. But a lot of friends verbally said that their website pursuit of quality, the pursuit of alienation, but do it when only in the amount of painstaking, but the effect will be much worse. Last year to contact a site to do a decade of the old-timers, before the company is to do the business of building a station, last year he began to do SEO, but his SEO does well, the operation of the content is not blindly the pursuit of quantity, but the quality of their own control, a small enterprise station let the percentage increase, sometimes one weeks only to update once, But the rankings are many times in Baidu home first.

Content differentiation There is a very cattle case is the watercress. Watercress's core user group is a good educational background of the urban youth, including white-collar and college students, and then its content also tends to the literature and art, which about books, movies, music reviews the most classic, I believe love movies and books of friends in the watercress found a lot of classic share comments. For example, on the recent special fire of Zhao Wei's film "To Youth", watercress has a very classic film review, the following screenshot is two more typical comments, of which the evaluation of the film is not high, Watercress score only 6.9, relatively speaking, belong to the category of medium film, but it is these sincere fans to bring a strong content of the original, content of the difference is strong a lot:

　　

The film review on "Youth"

3, the site outside the chain what kind of quality is considered?

Yesterday I had a conversation with a lot of friends about this problem, get more answers from two aspects, first of all, nature is relatively high correlation of the chain, such as business-to-business outside the chain most of the release of the information is their own, the weight of the transfer of natural is also good, there are similar to this relatively high correlation outside the chain, such as news sources, Relevant forum posts, as for the role of the forum signature will be much smaller.

Another aspect of the chain of demand is in the degree of trust, according to Baidu means that the chain is really recommended outside the chain, preferably from the user or some of the better site, the user's recommendations are mostly autonomous to share, such as the use of micro-bo, micro-letter or sharing tools to bring the chain, As for the good site, his advantage is to give Baidu a higher degree of trust, such as our site outside the chain are from the portal news recommendation, so it is conceivable that the site by the industry attention is much higher, which is mentioned in the news source link is a high quality outside the chain of a reason.

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