SEO Title Optimization Tips--you never notice the basics of optimization

SEO optimization in the shop before, first of all through the store Quantum Heng Road to the store for about a week of data as a reference analysis.

The first step is to optimize natural search and class search

The ranking of search rankings is: turnover > Number of collectors > Sellers reputation > Rating > Browsing volume > Baby down time.

Here are my personal summary of a number of weights (the need for a friend can want to ask me)

　　

Store daily Flow Value chart

　　

According to the data graph, we can see this shop every day 9 o'clock in the morning-11 point 15 o'clock in the afternoon-16 points

The number of visitors at 21-22 is very high at night. Can be in batches to store the baby up and down time to carry on the baby's prime point shelves, the store's treasures in each of the golden point of the shop, so in 1 weeks after the store baby's search in all rankings will have a significant increase in the search weight.

After optimizing the upper and lower shelf time, the next is the optimization of the baby title.

We have a variety of ways to get the current buyers hot search keywords, so as to enrich their own baby's title.

　　

Data cube Amoy Word function for our access to key words to provide convenience. Take a dress as an example, we search for the current buyers hot search key phrases, from which to find their own baby keyword.

　　

Through Taobao home page, enter a dress in the search box to get the key phrases that meet the baby's attributes.

　　

By clicking on the bottom of the search box more into the official Taobao search list,

　　

Find keywords that match your baby's attributes by looking up the search list for the popular rankings. Finally through a variety of ways to collect the key words, we put them together, the last decomposition to break up, eliminate the repetition of the word, then we join the phrase to start the combination of the title of the keyword, in the splicing phrase to remember a principle, can even the statement fluent.

At the same time also to improve the properties of the baby, remember for the optimization of the title of the baby to ignore attributes or against the baby attributes, such as baby attributes are short skirts, and baby title is really long skirts. In 2012 Taobao on the search rules of the violation of the attack is very strict!

Product pictures must be done well, the difficulty appeared in the buyer's search page, only because of their own pictures not as beautiful as others are ignored by buyers, it is not very language? product picture to be clear, the best is the background, now are exclusively is too monotonous, remember not to add too much text, otherwise will be system diagnosis for psoriasis and down right!

When we become a buyer, we find that after searching for a large number of products, we have to do a variety of options for comparative analysis, the process we need to simulate the following factors to consider the buyer:

1, product quality: said a penny price, the price is too low is reliable? Is there a quality problem?

2, Sellers reputation: the higher the credibility of the sellers, we naturally easier to trust.

3, product review: Other buyers of the product comments and evaluation and so on

4, Product Description: Product photos, introduction and so on information

5, Customer service communication: The Seller customer service communication to bring their own feelings

6, price factors: In line with their own heart to bear the price.

Or the old saying, no matter how the search rules and algorithms change, same. Search is to make it easier for buyers to search for the baby they want.

Original: http://bbs.paidai.com/topic/86502