Seo Topic 3: Seo and website development

Source: Internet
Author: User
Continue to publish Article 3 Article . Before publishing a document. in response to the comments from the previous friends, I will explain how to increase the PR value in the series below. the Update Time of the PR value Google cannot be determined. generally, it is updated every two to four months. Seo is a technology. not opportunistic. it is not a loophole. Although there are also many sites that have indeed drilled into the SEO loophole (but the cost of doing so can be imagined ). enter the subject:
This article is from Program From the perspective of development, I want to explain some things that need to be paid attention to from the SEO perspective in the process of website development. I only use Asp.net under C #, so this chapter is also from the Asp.net development perspective. however, programmers engaged in ASP/PHP can also copy the file.
Let's copy the Google design guide first, and then explain it step by step.
Design and Content Guide
* The website should have a clear hierarchy and text link. Each webpage should be accessible through at least one static text link.
* Provides a website map to list links to important parts of a website. If there are more than or about 100 links on a website map, you need to split the website map into multiple webpages.
* The website should be practical and informative, and the webpage text should be clear and accurate.
* Consider the words used by the user to search for your webpage and ensure that the website contains the words.
* Try to use text instead of images to display important names, content, or links. Google capture tool cannot recognize the text contained in the image.
* Make sure that the <title> elements and ALT attributes are descriptive and accurate.
* Check whether the link is damaged and make sure that the HTML format is correct.
* If you want to use a dynamic web page (that is, the URL contains "? "Character), please note that not every search engine crawling tool can capture dynamic and static Web pages. It is helpful to shorten the parameter length and reduce the number of parameters.
* Limit the number of links on a specific webpage to a reasonable number (less than 100 links)
Quality Guide-detailed guide

* Do not use hidden text or links.
* Do not hide the real content or fraudulent redirection methods.

* Do not send automatic queries to Google.
* Do not load webpages that use irrelevant keywords.
* Do not create multiple webpages, subdomains, or domains that contain a large number of duplicate content.
* Do not create fraudulent or install webpages with viruses, Trojans, or other harmful software.
* Do not create a "bridge page" for a search engine, or use a cookie cutter method that has few or almost no original content, such as an affiliate plan.
* If your website participates in the Affiliate Program, ensure that your website can add value to it. Please provide unique and relevant content so that users have reason to visit your website first.
The source of this article: http://www.google.com/support/webmasters/bin/answer.py? Answer= 35769,
I would like to add a few points on the basis of the original:

1. the file name should not be too long. no dead pages are allowed in website design. dead link. error link. empty link. the file name should be meaningful (the starting point seems to be to make it easier to understand the rough content of the file)
2. Do not use table for layout unless data is presented.

3. URL address. You can find it by searching. static pages, pseudo-static pages, and dynamic pages can also be included in Google. however, Google suggests that dynamic page parameters should not be too long. generally, I suggest no more than three pages, but which is the most Google-friendly page,Let's take a look at the basic principles and rules of Google indexing..

Google will traverse other links on the homepage (or other pages) of your website. for example, your homepage has 100 hyperlinks. google will traverse your 100 link pages. then, the whole site is traversed one by one based on the links of other pages. if many dead links, error links, or dead pages appear in the middle. google will think that your website has hundreds of errors. the traversal may be aborted, affecting the indexing effect of your page. will dynamic or pseudo-static pages with parameters affect the indexing? A: the answer is yes. For example, there is a page showing the details of the product: www.a.com/products.aspx? Id = x web page. There are 100 products in the database. use products. aspx according to different ID values? <% # Eval ("database Field") %> in ID = {1-100} to display the corresponding product content. there may be 100 pages. in fact, only products. ASPX page. does Google traverse your database records? No. You have 100 product introductions. Only one page may be included! (This form is used by many CMS or enterprise sites). Is there a way to include these 100 pages? A: You can select a product webpage such as productlist.html (aspx) (this page should be a manual static page or a static page generated in the background ., as long as the data is not read from the database), the page content is as follows:

<A href = "products. aspx? Id = 1 "> ball valve </a>
<A href = "products. aspx? Id = 2 "> gate valve </a>
.......
The content above should be generated statically. google is traversing productlist. aspx (HTML) page. the corresponding addresses of these products will be traversed. when traversing the address, the corresponding page content will be cached based on whether the address Returns Error 404 .. (The principle is very simple .. I talked a lot about it. I don't know if you can understand it)
4. Do not easily file the Page name on the website
Once Google includes this page, and soon you delete or rename this page, Google will find this page missing again. It will definitely affect your prvalue.
5. Do not leave the alt attribute of the image blank. The content is related to your keyword (further details)
6. You must define the 404 error redirection in Web. config. It is best to define the link to each important page in this redirection page.
Add one more:
7. no matter which page is on the site. you must ensure that you can jump to any page through the link between the page and the page on the current page (it seems awkward. that is to say, the correct navigation must be indispensable for your page)

 

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