SEO tutorial-basic website search engine optimization knowledge

SEOTranslation into Chinese is "Search Engine Optimization", and search engine is the most used network behavior method except email. This article lists some tutorials on cainiao-level Seo for websites.

Website content is the first element of Search Engine Optimization

1. A large number of original content can help you establish a good reputation and authority in the hearts of customers.

2. Other webmasters will automatically link to your website.

Method for Determining the original source of the article:

1. webpage PR value.

2. The time when the webpage was first indexed.

3. domain name registration time. (Baidu seems to think that the old domain name is original)

4. Website authority.

Key word selection:

1. The key words should not be too broad

2. The key words cannot be too long or too special, for example, company names (well-known brands)

3. From the perspective of users, professional terms users will not search, such as SEO

4. The most efficient keywords are those words that are the least frequently searched by users when competing for webpages.

5. related to your website

Knowledge that professional SEO Should learn:

1. Marketing + web page creation + simple website programming + SEO Technology

2. project organization and coordination + New Development of search engine optimization technology + Writing Ability

How to treat website content Deficiency:

1. Starting from the product history and evolution

2. Starting from the people who make and invent products

3. Starting from raw materials

4. Starting from the customer

5. Starting from this industry

6. Starting from the purpose of the Product

7. Starting from the product technology

What should I do if my website is punished or banned:

1. First, determine whether your website is completely blocked or the ranking is only declining. Search for the domain name or URL directly; use site: Command to check it; use a unique sentence on the Web page to search for it (such as copyright information );

2. Check whether the server sets up the robots.txt file and the website to be over-optimized (excessive optimization is often an important reason for ranking punishment ).

3. Is there any suspicious page redirection? Is there a large number of cross-links? Link to other websites suspected of cheating?

4. Is the webpage copied?

5. Is a webpage hidden? A large number of junk links?

6. Other cheating methods;

High-quality external links come from: (you can think about what is not included)

1. Open the directory;

2. Introduction to your news from other sites;

3. commercial links to authoritative websites;

How to Write TITLE:

1. Each page must be different and comply with the page content;

2. Attractive. The screen is displayed on the first page of the search result. The title is displayed when the customer clicks the page;

3. The title label should contain key words and be easy to understand;

4. General TITLE structure: Document name-classification name-website name; for example: Fetal music download-fetal education method-alimama

5. Do not pile up key words.

The Analysis of "import link" by the search engine may include:

1. Number of Import Links

2. Import the importance of the link itself, that is, the importance of the link to your web page itself

3. (These two points form Google PR, but these factors are not directly related to PR .)

4. Increase speed of reverse links

5. Content topic of the website to which the link is located

6. whether the content of the page on which the reverse link is located is related

7. link anchor text of the reverse link

8. Text four weeks before and after the reverse link anchor

9. Location of the link on the page

10. Domain Name age of the reverse link

11. Has the Domain Name of the reverse link been transferred?

12. Date on which the page of the reverse link is first indexed

13. Has the page content of the reverse link ever changed? What changes are there?

14. When did the reverse link appear on the page for the first time? 15. Have the link text ever changed? What is the change?

16. What other websites are linked to on the reverse link page? Are these other websites related? Quality?

17. Are there any spam links in the reverse link? For example, from a forum signature or blog.

18. Link CTR 19. How long does the user stay on your website after clicking the link?

General principles of reverse link:

1. The Anchor text (link text) of the reverse link should be diversified;

2. The link should come from the relevant webpage;

3. links are located in different locations on the webpage;

4. Gradual natural growth;

5. The reverse link should come from webpages with different PR;

6. Good Neighbors;

7. The link should come from different IP addresses;

8. There are links from both new and old websites;

9. High-quality exchange links or friendship links;

10. Link to the content webpage. Never direct all links to your homepage;

11. Does the link to your webpage still link to other poor webpages?

Key word selection steps:

1. List a large number of key words: Think for yourself, ask for friends, view opponents, and use tools;

2. Competition degree of key words: Total number of related webpages; bidding advertisement price;

3. Number of key words searched;

4. Calculate the efficiency of key words;

5. determine the key words;

Optimize webpages for key words:

1. keyword density

2. HTML tag

3. keyword in the webpage body: Body title, beginning, H1 ~ H3, bold (BOLD), italic

4. Key words in the URL

5. the keyword appears in the link.

6. Focus on the nature of optimization to prevent over-optimization.

URL optimization rules: (you need to consider when selecting a CMS or BLOG Program)

1. Select a domain name that is related to the website subject, such as chinaz.com;

2. Static, do not have "? % 26amp; % ", etc;

3. The file name contains key words RELATED TO THE CONTENT

4. Don't be too long

5. All are in lower case, because Unix/Linux servers have different uppercase/lowercase letters ;;

Several Simple Methods to Improve domain name trust:

1. websites must have privacy policies, especially those requiring user registration;

2. Provide the complete contact information, such as the address, phone number, zip code, EMAIL, QQ, and MSN;

3. Number of pages;

4. Links to authoritative websites in the industry;

5. domain names are registered for N years at a time, rather than renewed every year;

6. Independent IP addresses; fast response from servers;

7. There are no dead links, invalid links, or fake links (there are no links missing)

8. The webpage HTML code has been verified by W3C;

9. What is "About Us.

Website health check:

1. first look at the domain name Whois information, pay attention to the first time the domain name was registered, there is no registrar in the middle of the transfer;

2. Check whether the website DNS settings are correct and whether there are multiple domain names.

3. Whether the URL is static.

4. What is the indexing status?

5. cheating behaviors: hide text and group links;

6. Whether the page design is beautiful and standard.

7. What other websites are on the IP address of the website, including the website information, external links, and appearance;

Site link optimization:

1. Establish a standardized website map;

2. Each webpage can be clicked four times away from the home page;

3. Use text navigation

4. link text contains key words;

5. webpage links, using "related articles", "Recommended articles", and "random articles" functions;

How to find external links for new sites:

1. After the new site is activated for three months, you can start searching for links because the collection and PR are stable;

2. log on to the category directory. You can directly search for "category information" or "Yellow Pages" to find many such websites. It is easy for me to add my Cody networks to the Internet.

3. write a blog and publish attractive articles. post them to a friend;

4. The website starts from non-commercial in the initial stage because it is relatively difficult for commercial websites to get links;

5. Links to similar websites;

You need to know what the competitor's website is like:

1. How large are these websites and how many pages are there?

2. How many pages are included?

3. What are the topic settings for these websites?

4. Is the content Original or collected?

5. What is the website PR value?

6. domain name registration time?

7. What is the keyword density of a webpage?

8. Where does a keyword appear?

9. Is there a certain rule to learn?

10. Check the external links of these websites at Yahoo?

11. What are the external links and quality?

12. Is there a lot of links and spam links? Or from a news portal?

Baidu ranking observation:

1. Baidu spider is extremely active.

2. It seems that you pay more attention to the factors on the page.

3. There are no factors similar to the Google sandbox effect.

4. the key words of the target should be completely matched on the page.

5. The topic of the entire website is rarely considered.

6. Over-optimized web pages cannot rank well in Baidu search.

7. Compared with Google ranking, it is relatively simple. As long as your website complies with the most basic user-friendly and search engine optimization principles, it should be well ranked.

Online entrepreneurship suggestions:

1. Do not resign first

2. Start with your hobbies

3. First find the target market and then talk about other

4. Do not expect too high

5. Spend time learning the most basic technology

6. Work hard and stick to it.