SEO: Website optimization Overall planning book

The optimization of a website is a step-by-step process, a long process. Since this is the case, do site optimization must have a holistic strategy and planning book, otherwise the site optimization process is difficult to form a complete system. Whether it's a big website, or a small site, I think there must be a whole SEO plan, and the overall plan to have some very detailed strategy, so we do site optimization, in order to step according to the plan to implement our strategy to achieve the best we want optimization results. The following is my summary of some of the network optimization experience and insights, to share with you, but also reflect on their own.

　First: Website optimization to target clear.

Website optimization is a whole process, from website construction to website operation, this process is not to optimize strategy, each link must have the idea and method of optimization.

Clear goal: Through the SEO technology will need to optimize the site or keywords in search engine search results to be ranked changes and promotion.

Network user optimization: Design optimization, so that the Internet customers clear grasp of the theme of the site and the core products.

Search Engine Optimization: Keywords or site rankings increase, customers easily find the desired information and products.

Website operation and Maintenance optimization: Webmaster management site, to ensure high-quality operation of the site.

　Second: Website optimization plan to be clear.

First, page layout and design: code optimization, title optimization, description optimization, alt attribute optimization, and so on.

Second, the function of the use of optimization: convenient customers, improve the function of the website to avoid advertising, improve the user experience.

Third, the Content management optimization: Timely update revision upgrade, maintain the best state of the website.

　Third: Website optimization specific division of labor steps clear.

1, for the keyword to do a specific analysis-a reasonable layout of keywords.

2, for the specific analysis of the structure of the Web site-to facilitate the search engine crawler crawling.

3, for the site directory and the specific analysis of the page-to strive for each page will attract traffic.

4, for the content and link specific analysis-timely update, High-quality link exchange.

5, for the effect of specific analysis-the collection of reverse chain and ranking effect analysis.

6, for the specific analysis of Web site traffic-record daily traffic do analysis.

　Four: Optimize and promote the combination of network marketing.

1, login to the major search engines to promote.

2, the major portal sites for registration promotion.

3, put the appropriate online advertising.

4, the full use of BBS and other resources.

5, under the line of paper and electronic media to promote.

6, mail, information, QQ and other promotion.

7, high-quality links to promote the link.

No matter how big the site, or how small the site, I would like to optimize the marketing strategy is not too big changes, become just some of the details, the above experience summed up, can let us webmaster relaxed is to clear their own ideas, and began to do optimization and marketing orderly. As long as clear objectives, coupled with a reasonable planning strategy, and the implementation of the webmaster, then do the network, you will be successful.

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