SEO work is becoming more and more valuable

Intoxicated: Search engines are constantly updating the algorithm, many old SEO methods are no longer applicable now. Seoer need to be more attentive and devoted than ever before, and learn new ways constantly. So, do SEO is really not easy.

But in other words, the work of the seoer is becoming more and more valuable. The value here is not for the enterprise, but for more people have value, that is, the value of users, this is what all the Web site practitioners should pursue, but also our sense of achievement.

　　

Read "10 Kinds of outdated SEO method" feeling, the past has been past, look to the future, a long way to go. Revel summarized as follows:

First, web design

Here Web design includes visual design, interactive design and front-end development. Single from the design point of view, should be closely buckled site content positioning, in line with the user group browsing habits. A DJ music station design should not be lifeless, an authoritative news station design should not be a variety of, an original novel site design should not be enraptured ... Perhaps you will mention DIY sites, in addition.

The relationship between visual design and search engine: Return to search engine's mission, in the first page of search results to meet the user any search for the answer. SEO personnel from these indicators to pay attention to: 1, the search out Rate 2, page click Map (Baidu Thermal map), 3, the average online time;

From the front-end development point of view, this is the site and search engine interaction of the most closely together. Intoxicated with three suggestions, 1, Chingyi code elements, so that the code such as poetry can easily read the tags. 2, reasonable use of JS, nofollow, clearly understand the interaction with the spider, tell her: which is the focus of the site content, which is required to get the content of the rankings, the remaining complex interactive code, redundant information are all thrown into JS or other technical processing. 3, so that the Web page design to meet the fast loading conditions (to redundant code, JS outward merge compression, picture real-time compression, conditional can also be a reasonable framework of CDN, page cache, etc., or improve the performance of the site from the back end).

Second, content quality

The pursuit of high-quality content, is not just the luxury of SEO personnel. A reliable network practitioners will be deeply aware of this, the Internet Information Data unlimited increase, and people's time is extremely limited, how to obtain the most valuable information in a limited time is a problem in the industry. This is not just news, information type information site, radiation area, and even video entertainment, music audio-visual, SNS and so on.

This is also where the work of the seoer is becoming more and more valuable. Content creation has its specialized field, each big website has its professional editor. Seoer has a major mission to spread the results of the editorial and let more people know. However, the content of editing will inevitably produce a certain homogeneity in some industries, then only from the point of view of the whole station, so that the inherent content to add additional value has its meaning.

third, the promotion strategy

Talk about the promotion strategy, first return to the essence of the promotion of what? or to expand brand awareness, or expand turnover, or increase the number of registered users, or increase the number of downloads, etc., before the promotion must be clear to a certain period, a channel to promote the purpose.

How to integrate SEO into the promotion strategy, this is our seoer to consider the problem. When we have a period of promotion strategy side to highlight brand awareness, seoer need to do a good job brand keywords and brand-related keyword optimization basis, the relevant anchor text deployed in the strategic promotion period covered by the corresponding channels. Different promotional purposes need to promote the channel is not the same, the promotion form is not the same, which accords with the diversity of the chain standards. Further produce the user's discussion and self communication, let the outer chain build invisible. Of course, if the seoer position is not enough in the company, we need to overcome more difficulties from outside the SEO.

iv. Social media

Domestic social media is becoming more and more mature, user activity is higher than general website. But social media doesn't have to be Umebo, everyone, people, social. Social media Optimization (SMO) is intended to take advantage of the social media's activity patterns, to attract specific visitors to the Web site content, and to integrate social media features into the content, including RSS feeds, social information, share buttons, user ratings and voting tools, combined with Third-party community features such as images and video.

As for the combination of SEO and SMO, Google has an improved algorithm early on. Google, on the one hand, gets user behavior data from social networking sites and makes its own social product, Google +. Baidu has also done Baidu share tools, as well as Baidu homepage major revision integrated user-defined navigation. We will see more social factors joining the search engine, and finally reacting to the search engine index results.

Original address: http://seo.plar.cn/seo-586.html