SEO workers will be aware of 6 of advanced search instructions

SEO workers are most often contacted by the search Engine Advanced command of one of the user groups, such as everyone knows to use site to view their own sites included, with domain View page chain, but most of the SEO workers have not been trained, basic skills are not solid, Rarely use other advanced instructions or the combination of instructions to help you master the more detailed situation, so, in this summary of six common advanced search instructions and through the example to explore the SEO work of their help, I hope that we have a better idea can communicate with me qq:529608882.

1, site: To search for a domain name by search engines included in all pages.

For example search "site:xxx.com.cn", get is xxx.com.cn This domain name is included in the search engine all pages, at the same time this instruction can also be used to search two level domain name (or multilevel subdomain), such as "site:sjz.xxx.com.cn" The result is sjz.xxx.com.cn level two domain name under all included pages.

It is noteworthy that: site instructions are not accurate results, can only be used as a reference, general SEO workers are more concerned about the inclusion of Baidu, this can be installed statistics tools Baidu, in the statistics "Baidu Index query" This module can be traced to the relative accuracy of Baidu included information.

2, Domain: Used to query the reverse link of a domain name.

For example, search "domain:www.xxx.com.cn", the result is the reverse link on www.xxx.com.cn, SEO industry has a sentence called "Content for the king, outside the chain for the emperor", visible outside the chain of importance, this directive is also the most commonly used SEO workers one of the high-level directives.

Google currently does not support this search command, Baidu, Sogou and other engines applicable.

3,-(minus): On behalf of the search results do not appear after the words with a minus sign of the page.

For example, we would like to see an external link to www.xxx.com.cn this site, but using domain syntax, query to include the chain and outside the chain of all pages, with "-" instructions, we can achieve the desired effect, the search statement is "domain: Www.xxx.com.cn–site:www.xxx.com.cn "(before the minus sign has a space), through this can more clearly see the external link to the weight of the site contribution number, exclude the interference of internal links.

4, double quotes: On behalf of search results 100% match.

Keyword selection is known as one of the three elements of SEO, visible its importance, general SEO workers judge a keyword of the competition, is to observe the results of the previous pages of the search engine optimization situation and search out the total number of pages, the former natural understandable, but the latter is not desirable, Because the search engine will split the keyword, to the following search results have been completely misinterpreted the keyword. It is reasonable to judge that the number of competing pages needs to be implemented by means of double quote advanced instructions such as in Baidu Search "Good easy tutor", there are 43,500 results, in fact, most of the results are not related to the tutor, nature is not a competitor, and we search "Good Easy Tutor" (full angle quotes within the actual search instructions), With only 9 results, these 9 pages are the ones we actually face.

5, intitle: Get title contains the specified keyword page.

As we all know, title is the most important factor in page optimization, many of the primary SEO workers to do the project, in fact, is to change the title, and then send out the chain, a lot of competitive words really do go up, it is obvious that the title of the importance of optimization. With double quotation marks the same, we can think that, do not put the keyword in the title of the page, it must not be our competitors, so intitle this instruction can also help us find the target competitor, such as search "intitle: Good Easy Tutor", You can find all the pages that contain the easy tutoring in title, and we can further transform this instruction into "intitle:" "Good Easy Tutoring" (full-angle quotes for the actual search instructions), which becomes the search for the title of the specified characters in the full match page.

This command also many uses, such as we often talk about the chain to have relevance, a lot of people on this concept is more vague, in fact, we use intitle This syntax can find all the title contains our relevant keywords page, and then further analysis of these pages, to find suitable for the outside chain channels, The outside chain of doing so is very consistent with the guidelines of relevance.

6, Inurl: To search the URL contains the specified keyword page.

Baidu's official explanation for the directive is that some of the information in the URL of a Web page often has a valuable meaning. As a result, you can get a good result if you limit the URL of the search results to a certain extent. The way to implement this is to use "inurl:" followed by a keyword that needs to appear in the URL. For example, find tips for using Photoshop, so you can query: Photoshop Inurl:jiqiao. The "Photoshop" in the query string above can appear anywhere in the Web page, and "Jiqiao" must appear in the URL of the page.

I personally think that the search engine for domain names and keyword matching requirements are very high, such as we do "except formaldehyde" this keyword optimization, if the domain name, the URL contains "Chujiaquan" characters, such as: www.51chujiaquan.com such a domain name, for optimization " In addition to formaldehyde "keyword must be able to play a multiplier effect, pinyin domain name is very good to distinguish, so for some of us in doubt how to identify the domain name of the target keyword optimization has to promote the role?" then you can use the Inurl command, For example, we intend to use jj5.com.cn this domain to do a tutor website, but jj5 field is difficult to judge whether the tutor industry keyword to promote the role of the search engine submitted "inurl:jj5" search instructions, see whether the results of return are related to the family education industry, if relevant, Prove that this domain name will be good for our target keywords.