Seoer, what are you going to do, "lucky"?

As Seoer's your "surname Fu"? I think a lot of seoer have answered no "fu." I am no exception, I am not "fu". The reason is very simple, the SEO has the existence of high time cost and instability at any time we have to pay before the efforts are wasted. We can't keep up with the changes in search engines, a small change in the search engine can let us "back before liberation." Do not know if you have found that the search interface or search results pages are slowly changing.

　　

If we often visit a website, Baidu it will tell us whether to add this URL to the search search page, such as I added A5 and webmaster home site in Baidu Home, then I will not directly search the "webmaster site" these words. For other webmaster sites no matter how good he is in the future rankings, he has lost a user. How much does this change affect our optimization staff?

　　

If you are an up-and-comer, how much time and energy do you have to spend to achieve this effect?

For the above situation, we do not complain too much, because the search engine does not need to focus on our grassroots webmaster, it values the user's view of it, he does not like Amoy BMW Cloud, help small and medium-sized Taobao growth, to find ways to improve internal competition, so that internal competition to service and products to do better. Because search for a number of high weights of the site is good, we grassroots webmaster must also rely on the high weight of the site to survive.

We can't change the search engine, then we will change ourselves to cater to the development of the search engine. For the present situation, we are to stay or go, this is still to be based on the individual circumstances of the decision, the direction of seoer development can have the following points:

1, management staff

If the site optimization experience is not very rich at the time, you can choose to do network promotion managers, so not only you can contact more promotional means, such as the hard wide launch and brand building and promotion, and so on, but also can exercise their own management and communication and coordination ability, for the future development is very helpful.

2, SEO Consultant

SEO Consultant is a lot of friends around to want to develop the direction, because the SEO consultant only need you to help diagnose the site for the optimization of the existence of what problems and improvements, do not need their own work, as long as through their own rich experience to quickly find problems, to help enterprises to provide solutions to the problem. But before that you have to have a very successful case, because only then people will believe your "mouth".

3. Social Media Marketing

Promotion is not only relying on Web site optimization can drive the development of enterprises, the promotion of enterprises in a very many ways, such as social media marketing. Baidu Encyclopedia is this definition of social media marketing: "Social media marketing is the use of social networks, online communities, blogs, encyclopedia or other Internet collaboration platform and media for marketing, sales, public relations processing and customer service maintenance and development of a way." General social media marketing tools include forums, microblogs, blogs, SNS communities, pictures and video sharing. "Social media marketing in foreign countries is not a new thing, but only just started in the country, Meng Fanxin in the" How to choose a social marketing platform? Weibo or SNS, "according to CNNIC data, as of the end of 2011, China Weibo users reached 249.88 million people, has surpassed the absolute size of 244.24 million people on social networking sites, while Weibo uses 48.7%, or 47.6% of social networking sites. Weibo has become an important social application platform in China. Therefore, social media marketing is a major trend in the future promotion of the country, the website optimization personnel can consider to enter the social media marketing field.

4, combined with interest in the development of the industry

There are a lot of seoer in the industry is very unfamiliar, as long as you will be a little simple SEO knowledge, the enterprise immediately let you start optimization. In the process of optimizing the content of the article is very important, if only false original, even if users see your information, will not generate too much interest, because most of the content with the Internet is "homogeneous." Many people understand that, but few people can really do it because they are really unfamiliar with products and services. If you want to optimize the site, you must have content to write, if it is a combination of their own relatively good areas or are interested in the industry to do optimization, then it will be relatively easy.

Whether it is in that direction, the first is to improve their ability, if you do not understand the Web site optimization code, do not understand the network marketing and do not understand the needs of users and so on these relevant knowledge, and then a good direction will not change your "surname Fu" status quo.

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