[Seo/network marketing] Seo misunderstandings of B2C e-commerce websites

In the last two years, I have been engaged in many B2C e-commerce websites. Although most B2C website companies have hired professional Seo technicians, most of the SEO results are not very satisfactory, this is mainly because the SEO policies of these B2C websites have entered the following major misunderstandings:

Misunderstanding 1: Seo is a technical activity

This is the first Seo misunderstanding of most B2C websites. They think Seo is a technical activity, and they think that they can solve the problem by hiring several Seo technicians.

The result is that Seo technicians can only start from the technical point of view and the proposed solution cannot be implemented at all. The reason is as follows:

1. The solutions proposed by SEO technicians are easily rejected by the artists and editors, because the reasons are many common ones.Ordinary Seo tactics affect user experience.

2. The solutions proposed by SEO technicians will also be rejected by the program department leaders. All the solutions they need are aimed at a large number of problems, it is also difficult to implement, often because the technical department feels that the workload is too heavy to affect the website architecture and is rejected.

I met multiple e-commerce websites this year. When I saw their internal solutions, I found that most of them were written on dozens of pages, and the content was very scattered and could not be executed at all.

Misunderstanding 2: Seo relies on external links

Many B2C website friends often ask me on Weibo: Wang Tong, my website has always ranked well. I don't know why, recently why my website was banned by Baidu, the cause cannot be found for a long time. At this time, I often do not even look at the other side of the website, directly define:Because you purchased a black chain or spam Link. The other party was shocked immediately!

In the past three years, black chains and mass links have become a big market. This method violates the conventional rules. Search Engines have long been aware that they are the first to adopt artificial methods to prevent such attacks, later, the algorithm was directly improved for detection. In the past year, many websites have been punished for this reason.

For large and medium-sized websites, external links are not important in my eyes, let alone other factors. Therefore, it is very dangerous to purchase black chains and group links for Seo optimization.

Misunderstanding 3: Seo is the keyword ranking

Many B2C website owners often pay attention to the ranking of some popular keywords and think Seo is about finding someone to rank these keywords. This is also a wrong idea, because according to this idea, Seo is often used for ranking, and it is difficult to rank the title, Meta, and webpages of the website homepage. In order to achieve the goal, some SEO companies adopt some cheating methods, and the results block websites from search engines.

Remember: Seo aims to achieve massive free traffic through search engines. To obtain a large amount of free traffic, you must optimize the overall website so that the number of webpages on the website can increase rapidly and reasonably, let the website reasonably integrate tens of thousands or even hundreds of thousands of millions of keywords, and then increase the weight of the website as a whole, so that you can naturally get a large amount of traffic from the search engine.

Generally, a medium-sized B2C website can achieve a reasonable Seo traffic of more than 30 thousand IP addresses per day, which is definitely not achieved by several industry keywords.

So, how should B2C websites do Seo?

1. The SEO policies required by B2C websites aim to obtain a large number of high-quality potential passenger flows, and integrate clear and clear Seo policies into all aspects of website operation.

This only allows the CEO to participate directly and integrates the website technology, art, editing, marketing, and other departments. In this way, Seo can be reasonably integrated with the website architecture, content construction, network marketing, and user experience, so that the outside world cannot see that this website has been deliberately used for Seo, this can achieve lasting and stable results.

2. The SEO policies of B2C websites must be systematic and clear, so that they can be easily implemented and implemented by various departments. In this regard, we have very hands-on experience and can easily complete websites with tens of millions of webpages within 2-4 weeks.

How can we achieve this? Only seven steps are required.

For details, I will release "Seven Seo strategies for B2C websites" on my blog next Monday. Stay tuned.

Source: http://www.ufoer.com/post/535.html

Link: http://fcjblog.com/seo-marketing-b2c