Seowhy founder Fuvi on "Integration and aggregation"

September 2012, the teacher in Shenzhen, the Kirin Hotel held today's membership big party, the theme is called: "The new environment of thinking: integration and aggregation, from excellence to excellence." As we all know, since the 360 came out, Baidu and Google have taken a certain measure and means, especially in June and July the most powerful, most of the K station mainly. Another major thing is that the search engine has a certain upgrade, in the past, the first wave of search engines through the Web recommended to sort, that is, the anchor text links to the Web page to sort, through the web to carry out training; After the second stage, the search engine will be "social" to sort, that is, social referral, We used to do a Web page to do an anchor text or a chain can replace a page to sort down, so that the passage of time will let the search engine lose the user's trust. With the SEO industry in recent years a relatively large development, from the previous Web recommendation will transition to social referral.

We do SEO people, every day in the thinking of Baidu and Google, then they are in the end think who? They think of the user. A few years ago, in Baidu search "beauty" two words, there will be many beautiful photos, but now otherwise, if you now search from Baidu "Beauty" The two words, there will be a lot of different things, content and before there will be a great difference, as to what will appear, I think everyone in my heart than I know, here I will not say more. With the rapid development of SEO industry, search engines can not meet the needs of users, then they face a variety of upgrades. In order to increase the authenticity of users, Baidu did a thing called: Baidu Encyclopedia; Well solved this problem. Then, users want to get a accurate information, at this time, Baidu has a product called: Baidu know, also very good to meet the needs of users; This is the upgrade, this is the user needs.

No matter how the search engine changes, how to upgrade, the ultimate goal is only one, that is to better meet the needs of users. Next, how do we meet and face the next Baidu big Update? In this lesson, the teacher is focused on the theme of today-integration and aggregation, then, what is integration and aggregation, see below:

Integration: from a product or service provider to an industry integrator, from an excellent supplier to a superior solution provider;

Aggregation: Add attribute tags to the integrated industry product or service to prepare the material for aggregation; Through the aggregation page to include all the long tail of the industry from excellent group station optimization, to excellence brand station optimization;

In terms of thinking, we want to integrate all the information to serve the users, to provide users with the appropriate solution; From advertising, we have to do a website, our industry, all the services and product information into our website, in order to achieve better aggregation, To achieve a better user experience through such a page. At level 08, Seowhy had a student, he is a simple thinking, simple self-confidence, he chose to do a "station group" to achieve the maximization of information, so as to achieve a satisfactory sales, it turns out that he was indeed a success at that time, he did, is some simple enterprise station just. Here are a few more specific cases:

　　Case one: Xinxin Tourism A representative tourism information website

He is the information of all the travel websites all over the country converged to his website, like this:

This page can explain a lot of problems, I will not elaborate.

　Case two: Love to install the net, a typical decoration website

And the first travel site, the same is the integration of a lot of decoration information;

　　Case three: Good Doctor online an authoritative medical website

This site, also took the same means, they put a lot of doctors ' leisure time, doctor's time and so on all the information integrated into their own web site to achieve the integration of information, thus gaining a good user experience effect, is worth learning.

These examples are to illustrate that not only these industries, there are many industries have the opportunity, as long as you can grasp, as long as you are willing to do, you will also be successful. Here are some opportunity industries:

　　

These industries, there are large or small opportunities, are all around us, particularly mentioned is the beautiful said and Mushroom street, their model is very successful, very worthy of our reference and learning, hope that in the days to come, we can take good grasp. The integration and aggregation of the model to make good use of the future, there will be some act.

Believe in yourself, success must belong to you.

The author of this article Suri above content by http://www.seoshanxi.com finishing A5 First reprint please specify, thank you.