Service productization may be the way out for Chinese Software

 

The previous article talked about the software productization [http://blog.csdn.net/harrymeng/archive/2010/01/25/5254415.aspx], in fact, the software products sell is not the price, but the function and service, the function must have innovation, the service must have unique.

 

I am very grateful to many colleagues who have made many comments and seem to be excited. The Internet is a good thing, so that everyone can speak freely, it can also help us to understand others' feelings and experiences, but unexpectedly many of our friends are interested in India's test stories, however, I am not very interested in the real soft-year product content in the future. What problems does this mean? First, programmers in China are quite intelligent, but sometimes they are quite intelligent, which requires reflection. Second, most programmers in China are reluctant to defeat. This is a good thing. At least it can prove that we are not insensitive, we have a bright future and hope. If programmers in China are one-to-one programmers, they should be among the top in the world, but if they are teams, I think we will lose a lot. That's why we haven't seen a truly internationally competitive software company in China ?? It's meaningless if you're not satisfied, crazy, or arrogant. It's better to be calm and calm, think more, execute more, and try your best to contribute more talent to our industry. This is the best strategy, haha.

 

Recently, multinational enterprises such as IBM, HP, and Dell have been hyping "service productization". Each of them has its own theory and commitment, and each has its own principles, some enterprises in China have also begun to learn this concept and theory, such as Huawei and Digital China. ameng can only learn this concept and theory. The following parts are collected and sorted online, some of my comments are coming soon.

 

So what is service productization? "Service productization refers to dividing the service content, service methods, service behaviors, and service rules of a product/Business/project into several programs with specific functions and relatively independent functions, standardize its content to form service products. The standardization of service products is different from that of manufacturing products. The standardization of manufacturing industry, especially the process, can be easily reflected in products. followers can find the target when imitating the product. However, the service industry is different. The final result of the customer's acceptance of the service product is not necessarily a service product, but a service provided by the service product. This kind of service has higher efficiency and value benefits ." I have read a lot of definitions and I think this is a good and easy to understand. fastersoft mainly used customized development models for projects over the past three years. At the beginning, I emphasized the importance of services, we also use various methods and means to strengthen our work. To put it bluntly, we do not have any core technologies (note that we are talking about technology, not business or other technologies, other people can do the same thing, just like csdn. I don't think there is any technology to show off. It is more about service models, business models, and operation models. Maybe Jiang Tao is not satisfied, but this is the case. Today, I often chat with different customer groups and ask them what they think of fastersoft. Basically, 90% of the answers are good services, and I am very pleased, but at the same time, we also clearly know that good service does not mean high service quality. It may be more about good attitude, patience, and on-call, we need to constantly improve our service awareness and quality.

 

How can services be productized? "The challenge of service productization is internal, mainly in four aspects: model, process, personnel and culture. Service productization subverts the previous service production model. You must establish a new model, including adjustments to the organizational structure. This requires constant exploration and adjustment; secondly, we should learn from the manufacturing experience in the process, effectively control the key points, and change the previous process. The last one is culture, and the culture of the service industry is the key factor. To productize services, we must achieve three goals: reducing costs, establishing standards, and enhancing capabilities ." This answer is a little far-fetched. It may be because I have not learned enough. I have not found a company that provides a relatively good answer. It seems that I am hyping the concept. Of course, different enterprises have different processes and different cultures, the answer cannot be the same. If they can all come to China, there have long been n Microsoft, Google, or IBM companies in China. In fact, it is quite sad. Many of our IT companies are very reluctant to get used to material processing, we don't have any core technologies. We like to fight in the dark, but we don't dare to put a fart in the world. Why? Because the stomach is not angry. Some people suggest that if there are so many Chinese people and a single person pays 100 yuan, is there any core technology to buy Microsoft or Google? Of course, I don't know if I have enough money, but this is not a technical problem, but a problem of the business model and operation model.

To put it bluntly, our technology is superior to quality, and our specifications are superior. if the service is not good, what do we have? It may be related. There may be a dark screen. Is this really an unhealthy market? If one day the game has fallen to the Chinese soccer field, it will be fun. Obviously, the technology is not as good as others.