Seven basic skills that Seo beginners must master

Recently, more and more Webmasters have joined Seo. Many of my friends are very interested in Seo, but they all find it very difficult. In many cases, they have stopped before they begin, in the past few days, Xiao Han is also often asked how Seo should be learned. I am not very good at answering this question. In fact, Seo is really not difficult, if you have mastered the basic knowledge and skills, you can do well. The key lies in your ability to execute and be patient. We all know the reason for your lack of speed. You can also visit Xiao Han's blog frequently. I will share at least one original Seo article every day. Article To make progress with everyone. Here I will write this article to talk about the basic skills of SEO.
Correct Seo makes marketing activities easier and easier. First of all, we need to establish a correct idea about Seo. Seo is not only the ranking in search engines, but also the performance of SEO. Search Engine Algorithm We don't know, but I know that he has a common nature.
1. The most important part of Seo within a website is the title. This is the focus of each optimization. The higher the conformity (matching degree) between the title and the target keyword, the better. Before doing Seo, you must carefully analyze the keywords and do a good job in keyword research and analysis, determine the deployment strategy of the primary keyword and long tail keyword.
2. the header and bottom of a webpage are very important. For search engines, the more important the webpage content is, the more important it is, but it is also important to end at the bottom, so we try to put the important keywords at the head or bottom. Of course, the keyword layout should be even, and the keyword density should not be too concerned, as long as your content is related, useful to users, even if the density of 20% does not matter, remember that naturally is the foundation of SEO.
3. Content is the soul of website optimization. Only good content can attract the arrival of the spider, and the content should be updated every day, so that the spider has something to eat every day. It is best to update regularly and stick to it every day. The content should be original. Not only does search engine spider like it, but also users like it. For the article content optimization, please refer to the following.
4. External links are very important. In many cases, the external chain directly determines the final ranking of the website, but it does not mean that the multi-row names of the external chain will be high. After all, there are many factors that affect the ranking of the website, it is only an important part. The methods for Building external links and common external link resources have been reported in this article.
5. select servers and domain names. First, you must select a good domain name. Currently, the most popular domain name is com. Make sure that the domain name is easy for users to remember and query its whois information before registration, do not choose to be punished. The choice of server space is even more important. You must choose stable and fast ones. Xiao Han's blog will not be able to use space at the very beginning, and there will always be problems, this makes it easy for your website to fall in rankings.
6. Seo is not enough for the homepage of the website. It is best to optimize the website at the same time on the whole site. A keyword is identified for each page, and each page maintains unique content and keywords. Long Tail keywords are the biggest sources of traffic and conversion rate.
7. Finally, the directory structure of the website is also an important part of Seo. Excellent directory structure allows users to easily find your content, do not let search engine spider get lost in your website.