Seven elements of e-commerce website design

Today is Friday December 6, 2013, the Friday is "black" for the Western people. Why? There are two kinds of statements, the first is more common, because this is the first day after Thanksgiving, people usually start shopping for Christmas, many shops will be crowded with customers so that a large amount of revenue.

The traditional use of different colors of ink to account for, red means that the loss is the deficit, black represents profit. So this Friday is called Black Friday, to look forward to this day, the annual revenue from negative positive; the second argument is that Jesus died in Friday, so people thought it was unlucky this day. So what we're going to say today is about Friday,

Finally Friday, we have to spend the weekend ~ a lot of tired of a week of office workers do not want to go out, but there is something to buy ah, how to do? Then online shopping. With the advent of the big data age, online shopping is becoming more and more popular, as a web designer, you need to know how to design a website to achieve more profit and satisfaction. Only by translating ordinary browsing users into actual users can the profitability of your website be improved.

How do you raise this "conversion rate"? It's simple and offers a comfortable, enjoyable and efficient shopping experience. Because only your site allows users to use the happy, with the happy, they will buy. Remember: Satisfy their desires, you can continue to profit, ignore the needs of users, you do not earn a dime. Here are seven elements to explain to you today, let's go~

　　1 Read your customers

That's a stupid question, isn't it? But many e-commerce sites do not. Understanding the emotions of customers is very important to make them shopping. Whether the user will buy something depends on the description of the product and what the customer sees, and if you don't show what they want to know, the list will fly away like a butterfly. The Disney Store is a good example. The site designers know that customers are children, so they put the cartoon characters on the home page display, which will give the little girl a desire to buy.

　　2 Use product information to catch users

As we all know, advertising stimulates people's desire to buy, and if something is not fired up, people are unwilling to buy it. So the product information must be on the basis of ensuring true, enlarge the details, as tempting as possible, so as to more effectively attract customers. Starbucks is a good example of "Caffe Vanilla Frappuccino Blended Beverage page" Its product Information Bar has not only attractive physical display, there are many different flavors of drinks to let you choose, so that users have a great choice of space, Users will naturally be happy.

　3) using video instead of touch

One of the biggest features of online shopping is that you can't really touch things, you may say, it doesn't matter, my product has a lot of pictures show, I remember once saw two photos, the first is a positive photo, there is a very beautiful model wearing a nice little skirt, the second is the reverse of the picture, Behind the model was a dense clip full of clips. This example tells us: The plane thing is too unreliable. So this is the time to think of a new law--using video instead of physical store touch. Using video description can reduce users ' doubts about the product, it can let users see the real side of the product, this also helps the user to strengthen the idea of buying this object. The first implementation of this strategy website is Amazon, don't be surprised, because Amazon is the most successful ecommerce site! (translator:..) The whole text is very calm, the author used the exclamation point to show how proud he was. In Amazon, All-new Kindle Paperwhite is the best Web page to use for video display, and when users come to this page, you will see a two-minute video detailing the product.

　4 Provide free shipping service

Free shipping is a very good way to improve your website profitability, you think, a person came to your website, pick a good product ready to pay, just when he was ready to press the "pay" button, suddenly a thunder in his brain sounded: freight freight ... I bought a 3-dollar thing for 10 bucks, I'm sick? Some things can not help the freight is because it has been discounted, through the fact that we found: reluctant to children set up wolves, only free shipping, in order to bring more revenue. Zappos is Amazon's world's largest online shopping shoe mall, while buying some clothes and offering unconditional free shipping.

　5) Enlarge the discount information

An excellent E-commerce site must always seize the user's eyeball, so you want to advertise your discount information on the homepage, special products, so that users feel that the regret of the lifetime of the missed. Look at Etoys.com's homepage, the big page publishes the discount information, very obvious.

　　6 to provide as many payment methods as possible

In the process of online shopping, what do users hate most? I think one of them must be paying less. You think, when your customer is ready to pay, but you provide the means of payment he did not, how to do? The payment method does not just mean providing a variety of bank cards, because some customers may not be comfortable with personal information, so you'd better provide online payment methods such as Pay Pal. Refer to Secure-payment page of suitsupply, they provide customers with a variety of payment methods, regardless of what the user wants to use, I have ~

　　7 money is not omnipotent, no money is absolutely not

Do not want to profit the site is not a good site, do not want to make money for the designer is not a good designer. Profit is the most important issue in any industry. Web designers also need to understand this truth, once you give customers a negative shopping experience, they are difficult to turn back, this is why you want to carefully design the site reasons.

What is the user's requirement? What kind of people like to come to your site? What was the first feeling when they saw the site? These are the issues that you have to consider.