Seven factors fill the short board of Internet entrepreneurship

I have been deeply touched by the recent start-up period with my friends, especially in the Internet industry. To succeed, you must have many conditions, or even a short board, it may be the final fatal injury. During this time, I have been reflecting on our entrepreneurial process. After reflection, I sorted out seven necessary conditions for Internet entrepreneurship.

Team: a person with a recognized philosophy + exclusive skills + character co-production. There is no more about the concept. If there is no unified goal, it is best not to start a business. Otherwise, it will end with a split. Technology is the foundation of the website. If the technology is very weak, it is best not to start a business. Otherwise, apart from completely expressing the idea and delaying the project progress, we will lose the most important time for the start-up, it means the loss of opportunities and costs. It is best to have a strong architect in technology. The product is the core of the website, and you can see how to develop it in the future. The market is an important role in the initial stage. Unless you don't want others to know about your existence, people with media resources in the industry are required. If you don't have one, it's time to start training now. It is necessary for team members to share their personalities, at least in the early stage, and there is no need to spend time on internal consumption. It is best to have friends who have worked with each other for a while.

Product: Value + innovation. When we are building a product, we consider its value, what is the user's value, and what is the commercial value. I am more willing to think of Internet entrepreneurship as a kind of creative work. We are creating new things, creating new services, or changing the existing services, this makes the user experience better. At the same time, the business value we create must be clear to whom we cater. Entrepreneurship aims to create business value. If you do not know where the business exports are, who will pay for your business in the future? You also need to consider that product differentiation should not compete with giants.

Use time to manage your mind. Time is the fundamental condition for determining whether a project is successful or not. If you start a business for less than half a year, you need to operate it with your heart. Entrepreneurship will face many difficulties. In many cases, it is hard for the heart to survive. Persistence may not win, but giving up will inevitably fail. It is difficult to be an enterprise. It requires several stages. The first step is development and improvement. The second step is to consolidate users. The third step is to accumulate users to a certain scale, the fourth step may be the trial commercial exploration, and the fifth step may be the development of the real scale business model, and then continue to develop and expand the scale. All these require time. These require a steady state of mind to operate steadily. No industry can change the nature of business. Business Rules are constant, and impetuous attitudes can only be promoted, in the end, there will be no gains, including the sharp success and short profits of investment.

Capital. The initial stage requires necessary funds. At least you know that this money can make your project go on a certain track. The source of this Fund should come from within the team, if your money is insufficient to support the necessary development, it is best not to start a business, otherwise it is only a waste of time and money. To a certain extent, investment is necessary, but when short-sighted and speculative investors are involved, entrepreneurs must be very careful. There are countless cases of project development destruction due to investment. Financing is a process in which entrepreneurs and investors play a game. It must be at the same level, including mutual recognition of personality, mentality, and value.

Moderate work experience. 80% of the world's most successful internet companies start less than 30 years of business. At the same time, 90% of college students will fail to start a business. Therefore, a proper work experience is necessary. It tests the sensitivity and judgment of entrepreneurs who cannot predict things in the future. It is often because such sensory decisions determine the success of a business. At the same time, many professional qualities are honed at work.

Resources required to promote project development. For example, if you want to create a shopping or business community, the necessary resources for the development of this project may be: opinion leaders in a certain field, sales channels for certain products, potential partners, marketing channels for community communication, and media companies with high-end customer resources. If you do not have the necessary resources within the scope of your resources, it is very likely that when you develop into a certain stage, it will be very slow or even surpassed by the rising stars. People without resources often make wedding dresses for others, unless your product is superior to VC and there is no choice.

Marketing channels and reputation. In the initial stage, it was difficult for enterprises to have enough strength to promote projects and not enough market budget. Therefore, they needed to use the trend cleverly to mobilize the reputation of Web2.0. In this era of Internet eye-catching economy, exposure also determines the value of a project. If you can integrate some resources to help spread websites, borrow the power of Blogger's reputation, and combine some low-cost communication groups or media resources related to contacts, you can greatly promote the market work of the project, effective and low cost. Start-ups need to understand the principle of simplicity.