Seven factors that affect the site's estimated traffic (II.)

of the Seven factors (i) that affect the site's estimated traffic, the previous article and you share the impact of the site to estimate the flow of seven factors, and then continue to share with you today, the article mainly from the two larger aspects and everyone to do share, today to share the main is that we may be aware of the five details, is the search engine integrated search, Multiple clicks, keyword types, impact of bidding and seasonal fluctuations.

These five aspects can be said that each can affect the click rate of the key words, some aspects, such as seasonal fluctuations on the impact of the keyword is particularly obvious, and search engine integrated search for later impact, especially for the fierce competition keyword. Bidding is similar to some industries have a greater impact, he intercepted most of the flow. Well, start today's text.

Third, search engine integration search: Integrated search for the ranking has a certain impact. With the increasing demand of users, search engines will try to return some comprehensive search results, such as pictures, news, videos, maps, lists, etc., so that users can more clearly choose the information they want. In addition, Baidu Open platform is also considered as part of the integrated search, known as "box calculation." This impact on the flow is relatively large, will affect the accuracy of the estimated traffic.

Four, the impact of multiple clicks: Users are searching for a keyword is not clicked once, but usually multiple clicks, so this is also the impact of the estimated traffic a very important reason. It is possible to first not find, to click on other sites, but the last may be clicked on your site, so this data can not be measured, can only rely on statistical tools to calculate the PV. Moreover, the impact of different industries on the word is also different. Some words if the industry is ranked by the front, then the Web site gets a lot less clicks, this is similar to the usual life in the big shopping malls, if a prefecture-level cities have a few supermarkets, so many small door shop business will be very big impact.

Five, keyword type: The key words are different for clicks the influence has the very big influence, for example navigation class keyword, when the user finds a navigation class website, as long as this navigation website can satisfy the user's general demand, then basically will not go to click Second and behind the website. So for a lot of navigation web sites, not just a core keyword to attract users, unless you can do first, but usually, this is difficult. Again such as the small game site, already has Baidu's search open platform, basic inside of the small game can meet all users, so just to small game this keyword to estimate the flow also has a lot of uncertainty.

The impact of bidding: Now a lot of industries have done advertising bidding, some 35, some are 10, in addition, some days will be the auction, the basic will be closed at night, so the impact of the keyword flow is also very large, if a keyword has a lot of advertising, so even if the natural ranking to do the first place, is in 11th place. Traffic can be severely affected. Therefore, when the website traffic forecast, the bidding advertisement is a factor we have to consider. In addition, if there is a site at the same time in the bidding and natural rankings, the site has significantly increased the number of clicks, this may be the user feel that the site has the strength of performance.

Seven, seasonal fluctuations: many words will be seasonal fluctuations, such as clothing category of "Down jacket", "sweater", "shirt", such as food on the "dumplings", "zongzi", "dumplings" and so will be significantly affected by the festival. Therefore, this type of keyword in the estimated flow of time to be based on the different seasons. In the search season and the off-season, the flow will not be at a level, or even dozens of times times the difference, on a hundredfold. And some words seem to have nothing to do with the seasonal, when we really contact with the season will also be affected by certain, such as home class keywords, there will be three peak each year.

I've already shared it with you. A total of seven aspects, I believe that through the elaboration of these aspects can make the webmaster clear understanding of the estimated flow will be affected by the factors. Many small sites do not really need to carry out traffic forecasts, these are more suitable for large-scale SEO projects, need to report to the leader, or to the future of the SEO strategy will be referred to when adjusting the data. Sometimes in order to tie in with the promotion under the line, we also need such data to do the overall adjustment.

Well, this article is temporarily here, and will continue to share the other aspects of SEO, we have good ideas welcome and I contact, this article from Beijing seo, url: http://www.seostudy.org/470.html, also welcome reprint, reprint please keep the link, thank you!