Recently chatting with friends about this period of time, the feeling is very deep, especially the Internet industry, to be successful need to have a lot of conditions, even any one of your short plate, may be the last fatal injury. I have been thinking about the process of starting a business, after reflection, I sorted out the seven necessary conditions for Internet entrepreneurship.
Team: The concept of common recognition + exclusive skills + character in tune with the person. The idea is not much said, there is no unity of the goal is best not to start a business, or to the back or to the end of the split. Technology is the basis of the site, if the technology is weak, it is best not to start a business, otherwise, in addition to the concept can not fully express, delay project progress, the loss of the most important time for the start-up, it means the loss of opportunity and cost. Technology better have a stronger architect, the product is the core of the site, you will be how the future development of the basic framework. The market is an important role in the start-up period, unless you do not want to let others know that you exist, there are media resources in the industry is necessary, if not, now start to cultivate also in time. Team members should be in tune with their personalities, at least in the early stages, and there is no need to spend time on internal friction, preferably with friends who have worked with each other for some time.
Products: Value + innovation. When we make a product, we consider its value, what is the value of the user, and what business value is. I prefer to be a creative job in creating new things, creating a new service, or changing the existing service to make the user's experience better for internet start-ups. At the same time we create the business value to understand who to cater to. Entrepreneurship is to create business value, if you do not know where the business exports, the future who will pay for your business? You also need to consider the differentiation of products, not to compete with the Giants.
Use time to manage mentality. Time is the fundamental condition to test the success of a project, and entrepreneurship is not a year's work, it needs to be managed by heart. Entrepreneurship will face a lot of difficulties, many times the heart is a kind of suffering, perseverance may not win, but give up the inevitable failure. It's difficult to do business, it needs to go through several stages, the first step needs to develop and perfect, the second step needs to consolidate the user, the third step needs to accumulate the user to a certain scale, the fourth step may be the tentative business exploration, the fifth step may be the real scale business model development, then continues to develop, expands the scale These need time, these all need a steady mentality to operate, any one industry can not change the nature of business, the rules of business is constant, impetuous mentality can only drilling, ultimately no harvest, including investment of quick success.
Funds. The start-up period requires the necessary funds, at least you know that the money can make your project to a certain track, the source of this money should be from the team, if your money is not enough to support the necessary development, it is best not to start a business, otherwise it can only be a waste of time and money. The project to a certain extent, investment is necessary, but in the face of short-sighted and speculative investors, entrepreneurs need to be extra careful, because the investment to destroy the project development of countless cases. The financing is the entrepreneur and the investor game process, needs the equal footing, including to the personality, the mentality, the value mutual recognition.
A moderate degree of work experience. 80% of the world's most successful internet companies are entrepreneurs with a start-up age of less than 30 years. At the same time 90% of college students will fail to start a business. So moderate work experience is necessary, it is more test is the entrepreneur to the future can not predict the sensitivity and judgment, often it is because of this feeling of decision-making determines the success of the venture. At the same time, a lot of professional quality is honed out in the work.
The necessary resources to promote the development of the project. For example, if you want to be a shopping or business community, the resources for the development of this project may be: Opinion leaders in a certain area, sales channels for certain products, potential partners, marketing channels for community communication, media companies with high-end customer resources, and so on. If your resources do not have the necessary resources, it is likely that at a certain stage of development, it will be very slow or even to be overtaken by an up-and-comer. People who have no resources tend to do wedding clothes for others, unless your product is excellent to VC have no choice.
Marketing channels of communication, Word-of-mouth. Start-up period of the enterprise, it is difficult to have enough strength to promote the project, there is not enough market budget, so the need for ingenious occasion, to mobilize the web2.0 of Word-of-mouth power. In this era of the Internet eye economy, the exposure will also determine the value of the project a certain amount. If you can integrate some resources to help spread the site, borrow the power of blogger Word-of-mouth, the combination of low-cost communication groups, or network media resources, can greatly promote the project's market work, effective and low-cost. Startups need to know how to make a small, broad sense.