Several tools commonly used in website diagnosis and analysis

Google administrator tool for website diagnosis, because of the need to diagnose the performance of websites in search engines and website exceptions, it is very important to analyze indexes, Link pointing and spider crawling. The Google administrator tool not only provides complete

Google administrator tools

For website diagnosis, the analysis of indexing, Link pointing, and spider crawling is very important to diagnose website performance and website exceptions in search engines. The Google administrator tool not only provides comprehensive data analysis, but also identifies website problems. In the diagnosis and analysis work, 37 networks think that the most used three columns are: search traffic, Google indexing, and crawling. In the search traffic column, we can query keyword search queries, links, and manual operations. It is worth mentioning that the link function pointing to your website is particularly powerful; not only can you detect objects linked to your website in detail, you can also find the source website through the content with the most links (this is particularly useful when analyzing malicious external links ).

In addition, the Google database may be too large, and the internal link function may be somewhat lagging. a considerable number of links may be the old URLs of the last two months. The number of pages blocked by robots.txt can also be viewed by the high-level function in the google status. Content keywords are the importance of a single keyword displayed on the page. Topic capturing is also a powerful tool. When the network is analyzing the network site errors and abnormal network errors, you can use the raster tool to capture errors, including the dns、server to connect to the robots.txt file, and the url error list is very detailed. Google is the process of analyzing the web pages captured by search engines. This is a very detailed data presentation that can be used to simulate search engines.

Baidu Webmaster Tools

Baidu search engine is the boss in China, and many ranking tasks are also centered on Baidu. Therefore, Baidu webmaster tools have become the first choice for webmasters to diagnose and analyze websites. Some functions of the Baidu webmaster tool are similar to the Google administrator tool (for example, the capture diagnostic tool launched recently ). However, Baidu webmaster tools are more in line with domestic user habits. In website diagnosis, we use most of the tools for website analysis. For example, Baidu Index Volume, keywords, capture exceptions, external links, etc. You can check the index changes, whether there are recent violent turbulence, whether the crawling is abnormal, and whether the website and website are abnormal recently. External link analysis is a useful function, you can analyze whether malicious external links exist and reject them in batches.

SEO Integrated Query

SEO integrated query tools must be an essential tool for almost all webmasters in website optimization. If the above two tools are outside the private website data, then the SEO query tool queries the data published in the optimization. In the diagnosis and analysis work, 37 network suggests that the important check is website settings, keyword selection and matching, site quantity, Baidu weight (mainly ranking problems ), snapshot time and visualized link performance. The SEO integrated query tool set is more than just that. you need to pay attention to the query details in website diagnosis, such as simulated search engines, long tail keywords, and IP address queries.

Xenu

Link analysis is an important part of website diagnosis. Although Google administrator tools have internal link analysis, when talking about professional internal link analysis, xenu should be used, although this is a dead link analysis tool among some friends. It is a powerful website link analysis tool. Of course, xenu is particularly famous for its dead links in the analysis site. it can comprehensively discover hidden links and dead links in the website. Xenu can analyze in detail the point of the website link, so that we can analyze where the website link is, and which links are directed to this page, which is also conducive to analyzing the distribution of website weights.

Opensiteexplorer

When analyzing website rankings, we should not only analyze the construction and matching of the internal chain, but also understand the external chain of the website. Of course, there is no tool to fully analyze all external links of competitors. However, we still have a great link analysis tool, opensiteexplorer. This is a foreign analysis tool. The running speed is not fast, and the queried data is not necessarily new. 37. The network reminds you that detailed parameters can be set in this tool, such as the anchor text, nofollow only, and import link. It is a practical external link analysis tool for analyzing competitor websites.

Lightyear log analysis system

Needless to say, everyone knows that many well-known log analysis systems are used in website log analysis. Website analysis is inseparable from analyzing website logs. This involves spider access, crawling, and exceptions. many problems have been recorded in the website log in detail. What we need to do is to analyze the website status through log analysis. As you may know, the log download function is available in the control backend of many virtual hosts, which saves a lot of work for website diagnosis.

Traffic statistics tool

Our website traffic statistics tool may not be limited to one type. 37 The reason why the network does not list a representative traffic statistics tool is that we usually install the statistics code after the website is built to analyze the website traffic. Commonly used CNZZ, Baidu Statistics, 51 LA, etc. These statistical backgrounds have detailed records every day, including independent visitors, search keywords, and page visits. It is an indispensable helper for traffic analysis and user analysis.