Several key points for novice webmaster to analyze the website optimization effect

When novice webmasters repeat the work of website O & M optimization content and external links every day, does this repetitive and fixed method improve the ranking of website weights and ensure the ranking is stable, how can we analyze the results of website optimization?

When novice webmasters repeat the work of website O & M optimization content and external links every day, does this repetitive and fixed method improve the ranking of website weights and ensure the ranking is stable, how can we analyze the results of website optimization? based on the analysis results, we can accurately understand the current optimization progress and lay the foundation for the next optimization, which of the following points should be paid attention to when analyzing the website optimization results? share your experiences with new webmasters:

1. keyword ranking change

Because most of the time for website optimization is to optimize the layout of keywords, the ranking analysis records are performed on the main keywords, secondary keywords, and long tail keywords, how can I record the keyword optimization results once a week? The factors that affect keyword ranking include page opening speed, content similarity and quality, intra-site anchor text, and website content update. a high ranking does not necessarily mean a large amount of search traffic, research on the keywords based on the obtained results, and check whether there are errors in the previous keyword research.

2. website recording

You can use the "site: Domain name" command to check the total number of records recorded by the search engine. you can also use "intitle: category name "compares the actual number of pages indexed by the website. This generally affects the indexing of websites by factors such as domain name weight, website structure, website content principles, and distribution of internal optimized links. The analysis of website indexing should be more specific, including the website homepage, topic homepage, and special pages. Instead of being single, the analysis results can only be one-sided.

3. Background Data Statistics

Some website analysis tools can be used to analyze the traffic caused by search terms and sort out the problems. this is also helpful for the next work arrangement. Currently, CNZZ traffic statistics and Baidu statistics are common. different analysis tools have different statistical dimensions. The following lists the main statistical indicators for CNZZ and Baidu Statistics.

4. External link data

For external links, we should analyze the homepage, topic pages, and website content pages to find out whether to increase or decrease the number of external links, such as related links, websites' soft-text external links, Sina blogs, sohu blogs, and classified information networks are usually more weighted than those posted on some forums or blogs. Recording this data about once a week plays an important role in the study of website optimization rankings and traffic.

In short, although Baidu algorithms are constantly being upgraded, if you do a good job in analyzing SEO optimization results, you can constantly change your strategies and methods.

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