Several main support points of new database sales

The construction and use of databases play a different role at various times, there are many articles on familiarity and use of data, and we regard the database itself as a standard of quantification, that is, the security, effectiveness, and source of data, and all the energy of the data itself will be a key element of the entire system of the future database, How to make the database more utilization, how to make the database become the key of future data sales, the intrinsic development of the data itself will be the important source of database innovation.

For the innovative requirements of the database, after experiencing the initial stage of data, it is very important, at present, many enterprises are limited to the overall data of the improvement, in the development of data and the use of data is relatively backward, that is, after several years of data, into a kind of file management, no development and use, Some data after a use, then lose efficiency, the same data has no meaning, there are a large number of enterprises for the use of data there is a blind spot, that is, the understanding of the database sales bias, that is, the role of the data intrinsic completely did not play out, is the user in the driving data to carry and ignore the research and development of the data itself. Database innovation and database innovation sales will not be a part of the future sales model, if you stay in the management and custody of a large number of data, will also lose the significance of establishing a database.

At present, the problem of database construction in the market is more obvious, after the general collection, after the enterprise screening, and gradually establish in line with the company's own sales conditions of the regular data, also known as customer base or prospective customer base, is not fully controllable some of the data, such a large number of idle and unusable, and gradually will be eliminated or lost use of significance, Therefore, the enterprise a lot of material and financial resources to run the database to get the benefit is very low, then under what circumstances can use or develop their own database? The database does not depend on how high the integrity of the data is, it's about itemized data, for example, our general requirement for data is name, phone number, address, usage relationship, and sales record, some of which are more complex, design a lot of family privacy, and fill in the data, including careers, income, relationships, age, Gender, family members, ID number and so on, so the database construction is various, but the actual use is not all designers can know, now a lot of data information is not real, leading to the loss of data information to fill in the actual significance, therefore, the data is the only requirement of data filling, only effective uniformity, The use of data can be played, and the use and development of data to be innovative development.

Database of the current situation caused by the current database sales is not ideal, the database development system is completely formatted by the computer, the habit of clicking on the database of a number of functional areas, and forget the innovative use of the database. So how to innovate the database sales and use, become the inevitable way of database sales, if not to get rid of the current stage of blind expansion and inefficient use of databases, the creation of the database lost value.

First, the database Innovation sales preparatory work

It is important to prepare the database for innovative sales, why our database is used up to 2 times, most of the 1 or no use at all, the main reason is that the database itself has not been planned, we take the medical care field, many enterprises to the data is very important, but most of the data is not available, On the one hand, the data source is not true, the second is the data entry requirements are very broad, the third is limited tracking data, four data information is complex and can not be screened, five is very large data randomness, custody is not strict, lose the rigor of the data. Therefore, the data volume and sales can not be normal to rely on data sales, which is not enough to prepare the data has a very large relationship.

So what do you need to do to prepare for data innovation? The first step is to strengthen the simple combination of data, which is traditionally an information platform, do not need to have very good information, therefore, you can make the data itself does not produce harm, but also relatively safe, because the data is dependent on the service to produce benefits, so, simple data, but the combination must be in place, the data mix including the real response to the data , one is the data on their own needs, divided into three grades, high, medium and low, the second is the data on the enterprise requirements of three grades, the third is the data available analysis of three grades, so you can completely expose the feasibility analysis of the data and service confidential. Second, data to properly upgrade, do a good job of data upgrade system is very important, in the vast database, to upgrade the data system design, to ensure the upgrade of the data service cycle, efficiency analysis, data maintenance, data-Star on specific measures to distinguish between the smooth completion of the level of data screening, This data reengineering function can be played out, but also eliminate or reduce some of the unqualified data. Finally, prepare for the regional concatenation of the database, at present, many enterprise data is governed by the Administrative division of various regions, the data in situ do not communicate, the data will lose momentum, of course, this article according to the different enterprises can be appropriate to consider, data series will play a very important role in the data, especially in medicine, health care, Cosmetic field is more obvious, how to do a good exchange, it is necessary for the data to carry out an effective series platform to build, so that the data between the regions become the backbone of sales.

Second, the technical guarantee of the database innovation sale

Database sales, is not a very easy thing, have many years of sales experience in the hands of sales staff have a number of reliable data will be very happy, rely on data to survive sales people do not have a few, then how to do those data innovation to play a role in technical support, its conditions and requirements are very prominent.

A pair of data services, service is to rely on human initiative to solve, most of the data is passive, to the data from the passive to the initiative is very critical, so to remind the data at all times, can not let the data in hibernation, the current market depends on a variety of activities to promote data, the data is also in the original split state So a high standard of service becomes the main goal, it can be conceived as the data stimulation in the circulation, so that the data has obvious tendency and constant continuity; the second is to prepare the data multi-level incentive, so that all the incentive to surround the data itself, so that the data automatically jump out, is the necessary work of the data to do a good job. The third is to package the data, to commercialize the data, highlight the public welfare or more humane trend, with commercial culture and entertainment, business incentives and growth, so that the data itself is a halo belt in the body, become the role of the data to play an objective factor; Database sales technical support details are very wide, To see whether the data itself in the enterprise sales model of what impact, the understanding of the data is not one-sided, but the integration of local and the whole, such sustainable development is more creative.

Third, the database innovation sale uses the skill

Innovative sales in itself is a difficult thing, database innovation sales in the application needs to be improved on the individual data and breakthroughs, so that the opportunity to make the role of data to play, the development of the data itself is very important, because of data development on the great effort, therefore, Many enterprises give up the data development and use is often, so let data management data is the maximum efficiency, how to let data management data, enterprises how to master it, data management data, the data themselves to have considerable advantages, such as interpersonal and network resources, Such data can be borrowed from its own sometimes rapidly expanding data objects, data can be established in the name of the enterprise Relationship or association, so that the data through their own image and needs, and constantly in the region to carry out extensive contact, to reach a variety of data chain, through the data link to each other information conveyed, can establish a huge role in data development, This data work is more convenient, safe and practical than the enterprise input advertisement to find data, and it is convenient to distribute and sell the connection in the area quickly and rationally. As an enterprise at all times to provide a variety of effective data development support and information, you can set up personal proprietary Web pages, data columns and other ways, all-round development of existing databases, to achieve data transformation, can not look at the data and indifferent.

In the skills to "specialized, refined", to the individual professional data forward, but can not stay in the enterprise internal standardization of data management, always pay attention to the dynamic changes in external data is the key to activating data, from theory to practice, such data management in foreign rely on the individual to do has been very mature, specific to see what enterprises do what products, Through product and enterprise upgrades and services to meet the requirements.