Several micro-update policies that increase the frequency of snapshot updates on the home page

1. Call comments-let the visitor create content for you

Needless to say, most well-known blogs in China are using this method. Seo focuses on content, and the best way to create content is to allow visitors to create content for you, and user reviews are good resources. Well-known examples such as The Moonlight Blog, the home page calls thousands of comments updated every day can well maintain the page freshness.

In actual use, the effect is closely related to the number of users on the website. If the comments are all the same "top", "the bloggers say well, it cannot interest Baidu.

2. Call the Forum Reply list-make good use of resources in your hands

If there is a forum under your website, it is also a good way to call the latest forum post list on the homepage. On the one hand, it keeps the homepage fresh and increases the crawling frequency of spider; on the other hand, the internal chain is enhanced to accelerate the indexing of forum posts. The disadvantage is that every webmaster has resources and has certain requirements on the popularity and quality of the Forum.

The most successful example here is the seo tutorial why. When Seowhy is mature, the content update on the main site is limited, and the Forum is popular. For some time, the snapshot update on the main site is slow and the ranking is lower than that on the forum, on the current homepage, the "18 new seo questions" cleverly calls the list of the latest posts on the forum, which ensures that the content is updated and promoted to the forum, so it is easy to implement the next day snapshot, it is a good method.

In addition, there are some alternative usage. For example, I have seen a blogger use the SEO search terms plug-in on wp to create a page for each search term and call the forum post list on the search page, enable search engines to include and assign weak weights, so as to obtain a large number of long-tail keyword traffic. If you have such resources, make good use of them.

3. Random content-constantly create new content with limited resources

The random content contains two meanings:

Generally, the random content is built on the internal chain, that is, the previous article list is randomly called on the homepage or related articles. Each search engine access is a new content. The biggest advantage of this is that a "big network that traps Spider" is built on the internal chain, which can quickly promote the search engine to index all pages of a website. Unfortunately, in actual use, this method has limited effect on promoting the snapshot update frequency.

The second type of random content is to randomly extract sentences and paragraphs from the original article of the site and display them on the home page to form a new article. This method still has a certain effect, but the number of users is very limited, because the user experience is poor, its essence is the same as the casual collection of content on some Web sites, something is terrible.

However, we can combine the two to achieve a good user experience and an internal chain structure. The method is very simple. On the home page, you can randomly call several previous articles and show the randomly selected sentences or paragraphs under the connection respectively-it seems no different from the second one-don't worry, the next step is the focus. As long as you add a prompt similar to "XX in XXX article", the readability of the content will be greatly enhanced, which can optimize the user experience and effectively reduce the bounce rate.

A simple trick is a very effective means. It should be noted that this method can be easily used only when there are enough content on the site. Otherwise, the search engine will inevitably not like it.

4. Weibo update-let 0.2 billion Weibo users create content for you

Many webmasters will bind their personal microblogs or have the intention or intention to do so on their blogs, but they do not know how many people have thought about the value of these microblogs.

We know that Weibo has a limit of 140 words. A single microblog can contain about 80 words. A single day's forwarding or writing dozens of Weibo posts is an article with over eight hundred words. There are a large number of Weibo posts, and there are a lot of repeated content. It is impossible for the search engine to climb through each blog post smoothly. Weibo snapshots like Yao Chen, the microblog queen, are only updated once a week. Therefore, the huge data volume on Weibo gives seoer the opportunity to take advantage of it.

So, why are many webmasters bound to Weibo without updating snapshots? Most people use official open platform applications (such as Tencent's Weibo show) to call weibo. These applications use the iframe tag without exception. How high is the search engine's affinity for iframe, I don't need to explain it.

Here, for the use of wordpress webmaster recommended such a plug-in, http://www.111cn.net wp microblogs, plug-ins can call Tencent, Sina and Twitter's latest Weibo, seamlessly embedded into the sidebar, the search engine identifies it as a page content update. Pay attention to the following details during use:

1. Update dozens of Weibo posts on a regular basis every day, which can be forwarded (original content), written on your own, and related to the blog topic;

2. Before using the plug-in, it is best to modify it. The plug-in itself generates too many Weibo export links and is prone to fraud. I did not take this into account when I tried it, causing downgrading. Then I modified the plug-in. Currently, only the text content is displayed without links, and the effect is good, but it is not authorized by the original author, the modified version will not be released here.