Several popular forms of app promotion

Several popular forms of app promotion

1、通过应用市场推广2、使用广告投放推广3、使用媒体推广4、使用社交网络推广5、使用换量、限免的方式推广

Through the application of market promotion

keywords: direct, real, impact
Application market is the first step for developers to promote the application, and plays an important role in the promotion process, which is the first source for users to obtain application information.
　　Good market rankings, recommendations from the market, the market home page advertising and so on, will be a product download, incremental play a significant role.
Current mainstream application market: App Bao, 360 market, Baidu mobile phone assistant, Android Market, pea pod, etc.

Use ad serving promotion

keywords: precision, cost
Advertising promotion is also an indispensable link in the promotion means. Including high-cost WAP station, APP, web media, agent promotion, and relatively low-cost mobile advertising platform to promote, is to obtain more user volume of important means.
With the popularity of mobile devices, mobile advertising platform advertising more and more more and more rich patterns, such as Banner, interstitial, integration wall, video integration wall and so on.
Therefore, to effectively select the platform, combined with time, space, accurate delivery, for their products to bring better user volume.

Use media Promotion

Keywords: exposure, topic, epidemic
　Media marketing, such as the media, such as soft text, evaluation, press release promotion and other means, are brand promotion method, appropriate media promotion, can be a good product with the user to maintain together.
In addition, traditional media, television advertising, micro-film, video and other end-travel promotion mode, is now gradually being valued.
Good media delivery, from product preheating to later product charging will play a very important role.

Use social networks to promote

keywords: spread, efficient, low price
Social network promotion, such as the use of micro-blogging, forums, communities and other means to promote, the promotion cost is very low, but can be highly effective dissemination , the recent partial favor, common include micro-broad marketing, grassroots speculation and other means.

The use of volume, limit-free way to promote

keywords: precision, cost
In addition to the above several common promotion means, there are like navigation station recommendation, limited time free, pre-machine, change the amount of means. General application class promotion compared like "change quantity" this way, the promotion cost is relatively low, while the iOS system's application prefers the time-limited free This method, and the change the quantity mode, the limit exemption also has the big advantage in the cost aspect.
Through the experience report, limit notification, application recommendations and other means to obtain the user's "application recommendations", often some small audience of the platform, will be relatively good effect, in a certain time will bring new users.
　　However, the above methods are now facing the problem of user quality, the overall effect is not as good as before, but still have a small part of the effect is not bad, you can choose to use this method of promotion.

　　
This article refers to the TalkingData Mobile application Promotion white Paper

This site article is for baby bus SD. Team Original, reproduced must be clearly noted: (the author's official website: Baby bus )
Reprinted from "Baby bus Superdo Team" original link: http://www.cnblogs.com/superdo/p/4579319.html

Several popular forms of app promotion