Several principles of website product design Reference

The following analysis of the product design principles, but most of them are based on the site product prototype, so it can also be called Web site product design principles, involving users, browser tools, SEO and experience. There are also examples of the principle of the site, many of the principles are universal, no matter what the site and products can be used for reference.

According to their own experience, summed up the 8 product design of the most basic principles, I hope for some just contact with the product design friends help.

1, watermelon like watermelon, peas like peas
There is a negative saying that "there is a refrigerator called TV." Perhaps some students will say you this is not nonsense? In fact, because it is nonsense, so often overlooked by designers, for example: clearly is the text link does not seem to point, obviously looks like the button, actually is only a different picture, in order to "innovate" to put an ordinary single option, the packing is very beautiful very gorgeous, but the user has no idea what this control can do. There are a lot of problems like this, and designers are the easiest to make. So when you want to innovate, or to make the page more exquisite, first look at your design is not "watermelon-like, peas-like."

2, let the user study is not the key, the key is whether easy to learn
In the design of products, in order to make it easier for users to use, we often have to for a feature how to let users do not learn directly to use only to break the head. But the key point is not whether the user should learn, but whether it is easy to learn. For example, a Save button icon, if the user has not been tested or studied, how can you know an inverted floppy disk is saved? And seems to have been very rare to see a floppy disk, or later should be changed into a U disk. But when you first use, the mouse hover to the button icon, will appear to save. When you click on it will also appear the corresponding save the success of the prompt. Oh, then you know this icon is meant to save. And because the icon metaphor is doing very well, it's also easy to remember. So in fact, computer applications, for the first time to contact a type of product is to learn, this is no way to avoid. So there's no need to break your head for learning not to learn. You should think more about whether it is easy to learn.

3, first complete, in the talk of "experience"
In doing product design, often is open mouth user experience, closed user experience. But we find that in fact, often a product user experience is not good, not the so-called "experience" caused. But the design flaws of the product itself. The main flaw is that the process is incomplete. For example: The user in the log error, not normal registration when there is any remedy; After the order is found wrong, you cannot modify the order. So the first step to a good experience is to make the product complete. And then you talk about "experience."

4, talk about the key
We often see such a scene, is a page in order to introduce new products, densely written a large pile of poetry, poetic, dazzling pictures. But after reading, still do not understand what the characteristics of this product. Or some users are more worried, simply will be directly ignored, or leave, or immediately use. When we go to school, we often have to do the homework is to the text section, analysis of the main idea, summed up the central idea. Also do the Internet product is also so, we are not on the page to write articles, users are generally very anxious, they do not mind to see your long-winded, so it is best to put your article "paragraph" and "central idea" directly to the user. Please don't say anything useless, just focus.

5, using IE6 to use their own website
Although now has IE8, IE7, Firefox and so on a variety of browsers. But no matter how the Chinese users now use the most is IE6. As an Internet practitioner, of course because we are personal, so we use Firefox, because we fashion, so we will use IE8. But don't forget, most users don't personal or fashion, so they also use XP and IE6. So as a product personnel, in the use of their own products must use IE6, so you can see the same things as users.

6, why?
"Why", in another way, is to give "me a Reason". In the product design phase, must ask more "why". "Why do you want to do this product?" "Why is the button on the left?" "From a high-level strategy to a detailed design, you have to ask repeatedly." Because only you know "why?" "To know exactly how to do it."

7. The Customer is God
Last time Twitter saw someone say, "If a restaurant is UCD, IT's not very NB." I later added that in traditional industries this is called "Customer is God". Yes, although only professionals know that "user-centric design", but the general people absolutely know what is called "Customer is God". In fact, in the traditional service industry "customer is God" has been unwritten rules, do not feel that they do UCD will be how inscrutable, in fact, to do is "customer is God." So in the work, first put his high UCD hat OFF, with the customer is God's heart, to examine their products and users.

8, SEO and email
We often talk about internet marketing, which seems to be a very advanced word. But in fact, the senior coat, inside the core and the most important two is SEO and email. In the SNS era, seemingly everyone has been rejected SEO, because the protection of user privacy. But we seem to ignore, in fact, SNS SEO is email. Regardless of registration, to user feedback, XXX recommendations, etc., are based on email to start. SEO is the user to look for information in the pull mode, and email is to send information to users and push mode.