Several stages of personal website operations!

Personal websites are built and operated almost on their own. in the operation process, there are different stages of personal website development, and the focus of each stage is different, based on my experience in operating personal sites, I think that personal sites are generally

Personal websites are built and operated almost on their own. in the operation process, there are different stages of personal website development, and the focus of each stage is different, based on my experience in operating personal sites, I believe that personal sites generally go through the following stages:

Phase 1: planning phase.

At this stage, the website creator has formed the website architecture, services provided, forum settings, or content to be added to the corresponding Forum.

Stage 2: repetition.

After the website is launched, the webmaster will adopt certain marketing methods to promote the website. However, the website may encounter a limited number of website visits, a large gap in the number of forum clicks, and unsatisfactory overall website visual effect, or the webmaster has some new ideas and wants to implement them on the website. In this phase, the website will be changed repeatedly. Large websites are able to brainstorm during the planning phase, so there will be no major revisions in a short period of time. However, if the individual sites are different, the cost of the revisions is relatively small, and most of the changes are in this phase.

Stage 3: profit exploration

When the access volume on the personal site becomes stable and the indexing is normal, many webmasters start to explore profit. Some webmasters may attack on all sides, ad alliances, and merchants. However, in the end, websites that can truly achieve profitability have a very single source of revenue, which will be the ultimate in one aspect.

Stage 4: stable operation

At this stage, the webmaster has a continuous source of income, and his income is relatively stable.

The above section describes the stages of personal website growth based on my own experience. Next, I will share some of my work points at different stages.

Planning stage: open your mouth and have enough gimmicks

Because my personal energy is limited, it is impossible for my webmaster to set up a model for the website in the planning stage, discussing B2B and B2C. A person who runs a website has no such energy or strength. Therefore, the personal website should be small, rather than trying to build a chain, but rather a link in the chain. For example, if you want to create a financial website, you can mainly present the comments of financial celebrities.

If you are a shopping website, you can make a pre-sale product display. And so on. However, a small opening does not mean that the website's attention will decrease. As long as you select a good gimmick for your website in the planning stage, the website will also attract a lot of popularity. I have come to the following example: a website that buys cotton clothing has chosen the gimmick of environmental protection and recycling of cotton clothing, which is very popular. A website for red wine news chooses the public interest evaluation of red wine and captures people's fear of buying fake wine.

Repetition stage: continuous improvement

This stage tests the patience and perseverance of the webmaster. As the saying goes, everything is difficult at the beginning, and the operations of personal stations start from this time. Therefore, at this stage, the webmaster faces a lot of things, both with an empty mind to promote the coup, we also need to constantly modify the code and strengthen the artist. However, this stage has several priorities.

First, adjust the architecture. The webmaster cannot plan the architecture. all the settings are based on the plan. Planning has the components of imitation, and may not be suitable for websites that have already been launched. the repetition stage is to open the gap with similar stations, so that users can have a fresh feeling. Therefore, at this stage, the webmaster should place the special columns and high-click-rate columns on the site in a prominent position.

Second, adjust the promotion. Promotion is a work of exploring and adjusting. The personal webmaster has a small amount of money and limited time. Therefore, when the input and output of a promotion strategy is large, it is necessary to adjust the promotion strategy. Flexibility is the soul of personal websites.

Profit exploration: continuous trial and error with small money

Profit exploration is a process of continuous trial and error. Although many webmasters are originally interested in website construction, the website can be continuously stored only when the website is profitable. Currently, the personal website profit method is familiar to everyone. it is nothing more than advertising, membership charges, virtual items, etc. here, we must note that the personal webmaster should never ignore the offline profit channels. With the development of the O2O model, offline has become a new exploration of personal webmaster profits.

I mentioned previously that the wine News personal site regularly holds wine evaluation parties with restaurants. a large part of the income comes from offline commissions. In the profit exploration stage, individual webmasters cannot have the idea of "small money cannot be seen. The initial profit of the personal website may be a small amount of income or a certain probability. what the personal webmaster needs to do is to constantly explore the reasons for the user's willingness to pay, and then constantly optimize and promote such services. At the same time, we should consider the original principles of transactions from the perspective of contingent income, and make the contingent income inevitable.

Stable operation: multiple options at random

It is not easy for a personal website to achieve stable income. it can be said that it has been successful. With the development of Internet investment in China, personal websites also have the opportunity to be acquired or injected by venture capital. This stage depends on the webmaster's own choice, but be cautious in any choice. We need to see the development prospects of the website, and add competitors, environment changes, and many other variables.

Http://www.yayawan.com/original, reprinted please indicate the source.