Shanzhai machine manufacturing and sales exploration (medium): Only 40 ~ 50 days

Like Canon's company logo

I also interviewed shanzhai machine design and manufacturing enterprises. Most of the former are called "design studios" in China ". The main task is to convert the design scheme into CAD data and adjust the reference design of the software and hardware. Note 2 ). In the business of the Design Studio, the key to achieving more outstanding design cases lies in establishing close relationships with the circulation enterprises that actually sell goods.

Note 2) The Shanzhai machine does not provide full quality assurance for consumers. For lianfa technology, this "also plays a role in improving the completion of the reference design" (Shenzhen Semiconductor Industry Association ).

The author interviewed caixon, the top five in Shenzhen, In the shanzhai machine design industry ). In the Shenzhen office of the company, the company logo decorated at the door looks like Canon, and it seems that some of them are replaced with other letters. Chinese enterprises generally think that if their logo imitates a famous enterprise, it will attract more attention.

The relatives of general manager Kexin are respectively engaged in manufacturing and sales respectively. This family-owned enterprise is very close to Japanese enterprises. Family-owned enterprises can quickly launch products that meet market needs.

The design only requires 40 ~ 50 days

Kexin is mainly engaged in the design of models that mimic Nokia and Motorola. The company is most concerned with the design speed. Kaixin said: "models that imitate the appearance will be made in the shortest time, and then quickly pushed to the market through different sales channels than genuine machines. It takes several months for a genuine server to go from advertising to a product. During this period, we can design, manufacture, and supply imitation mobile phones. The design only requires 40 ~ 50 days ".

More than 30 people are engaged in design at Kaixin. The average basic salary is 8000 yuan. 5 to 5 designers ~ Seven senior technicians, with a monthly salary of up to 10 thousand million to 2000 million ~ 10 thousand billion yuan, which is significantly higher than ordinary wage levels in China. However, to get such a salary, technicians need to design a large number of models.

The designer has been in the company for 3 months ~ Most of them are learning the imitation method in the past six months ~ Master the design of at least 100 models within three years. 30 people can design at least 1000 models each year. However, 1000 of the 200 models can be officially put into mass production ~ 300.

Kaixin also designed a self-styled model. Of course, the basic idea should be based on the concepts of large companies such as Motorola. For example, by improving the insufficient Rotation Angle of the top cover and applying a luxury decoration that exceeds the genuine machine, anyone who looks like another product is created (Figure 3 ). At present, the mobile phone has started to supply products to Southeast Asia and Central and South America. "For a long time, we need to strive to make half of the export supplies our own brands ".

There are basically two types of design company income. One is 40 thousand ~ The Commission method is RMB 50 thousand. After the design is complete, you can get the design fee by submitting the ticket. The other is successful payment. That is to say, the design is free of charge. When the inventory volume exceeds 10 thousand units, 50 thousand yuan will be collected. In the future, the service will be paid for each additional 10 thousand units.

I also interviewed the design personnel of the iPhone 3G counterfeited machine by phone. Shanzhai machine cannot provide the function of connecting to the "iTunes store" website, and has received a Chinese answer. When the author says that the iPhone is similar but cannot provide the iTunes Store service, the designer replied: "websites that can download various content are everywhere in China, consumers who buy a fake iPhone do not need the iTunes store ". (Technical online)

Shanzhai machine manufacturing and sales exploration (medium): Only 40 ~ 50 days