Shao Jun: Personal SEO Independent Blog's operation and promotion process

The establishment of their own independent blog has nearly a year, because they are engaged in the SEO industry, so the theme of the blog is fixed for SEO blog, mainly record and share some SEO practical experience and SEO phenomenon observation and view, In the blog writing and operation of the process is also very honored to get a lot of friends support and attention, so today also take this opportunity to share with you some of my independent blog operation and promotion of some experience and personal understanding.

I will mainly from the establishment of blog, blog content updates, blog promotion, operations and profitability, and so on several aspects to tell this topic.

1, set up the goal of independent blog

Short: If just want to do a blog to play or a moment, or even a sudden rise without determination, suggest using BSP blog or free domain name space to build a blog, such as TK domain name is free, plus a free host.

Long term: buy domain name space. Because the domain name and space is to buy a year, at least for a year, then it makes it difficult not to insist.

2, independent blog positioning

Independent personal blog: Simple personal log blog, recording life, work or study.

Independent Theme Blog: That is, blog content has a clear theme, such as SEO blog, it blog, Internet product Design Blog, there are WP theme Download blog, and so on, are some more specific topics of the site, so when we focus on a topic when the first time will also go to these blogs to understand.

3, independent Blog theme of the determination

This is the same as the previous positioning, the key is based on their own interests and focus of attention to the plan, can also be based on their work experience to share and help some new people, at least if they are good at or interested in, have the ability to develop the topic, For example, after writing a period of SEO found that Seo wrote to write all of these things, has not been able to create a new SEO topic or content, in fact, when the situation is really in this case, I think this is only a temporary pause or a loss, and so after the idea of clarity I think there will be content to write, Of course, there may be no intention to do this thing, otherwise there will be some feelings and ideas.

And of course there's a little bit of attention here, out of the choice of the theme of their own expertise, you can also observe the same theme of the number of people writing, the other topic is also try not to be too big, such as you want to write an IT blog, such topics are actually the most difficult, because one is it contains too wide, Then there is generally no certain Internet experience or IT industry experiences and unique insights, I would like to try not to write, of course, if this aspect is very interested in long-term development, after all, blogging is also a growth process.

At the same time, when choosing a theme, you can also consider some of the relatively small or higher-level themes, such as diet, health, travel, or photography, finance, and law, because there are not many people writing such topics, so you can easily develop into a more professional blog in this circle, At the same time, it is easy to attract more people's attention, is the so-called things to dilute for expensive, I think this is the truth.

4, the Independent blog program selection

If you want to run a long-term blog, the proposal in the beginning to determine a good blog program, the current more popular with ASP's zblog,php WordPress, Emlog and Typecho. These are the use of a relatively wide range of blog programs, each has a certain number of users, of course, the most popular and most users of the nature is WordPress.

But because of a variety of factors such as domestic space does not support PHP or PHP space generally slightly more expensive and other reasons, even the filing factor, also let a lot of bloggers chose foreign host, because the foreign host is basically a Linux host at the same time the price is relatively cheap, of course, there are not only support ASP also support PHP Hong Kong space, are exempt from the record, but also because the host is foreign, instability and speed of the factors are also how many people are in a dilemma, so the two are a bit of a tangle, so still have to look at their original intention and the conditions at that time.

For example, I am familiar with the ASP so is to use zblog will be convenient, in the future use or modify the process can at least make the force, and if you are familiar with PHP or do not want to record can use a foreign host to create a blog with WordPress, in fact, this is the establishment of a general web site

5, the Writing of blog content

There may be a lot of people in the blog when the content is scarce or do not know how to write this topic, or sometimes there is no time to write, in fact, I have encountered, and sometimes because of busy work and evening overtime, resulting in a blog has not been updated for some time, also appeared did not know what to write good situation.

Sometimes the holiday is also so, because the holiday at home can not surf the internet, also can not update the blog, after a period of time will appear no feeling of the situation, like we play basketball, often play ball people will be easier to find feel, and a long time rare dozen people will be a little rusty did not feel, in fact, this is interlinked, Practice makes perfect.

Because my blog is mainly around SEO to write, so I will write some SEO common problems, seo phenomenon or SEO practice, and so on, of course, when there is no time to write a blog will be reproduced some of the more practical articles to share, or organize some of the latest SEO interview important content released.

Of course, blog writing also need to pay attention to some skills, such as the title into some long tail keyword, or to describe the form of keywords, such as a lot of SEO blog article title is the form of Canton seo:**, or write a Google sandbox article, what is Google sandbox? What should I do when I go into Google sandbox? As a title to start writing, or can be summed up in the words as a title, such as the construction of the chain need to pay attention to several aspects. As for the content of the writing is based on their own written habits to write, I think the general form of total score to write better, start with a summary of the text to introduce the topic, the middle is divided into several sections to describe, and at the end of a text to sum up the topic, this makes people look very easy to understand the meaning of the article, Readability can also be high.

6, the promotion of independent blog

about the promotion of blog I think as SEO site is the first to have the natural SEO promotion, simple point is that the site in search engines have a good ranking, like many SEO independent blog is in the form of urban SEO to locate, in the Site keyword has ranked at the same time also can let others know their site, can also be obtained from the search engine traffic.

In addition to the keyword rankings There is also the promotion of the form of contributions, which is to do outside the chain of SEO more commonly used in one of the ways to increase the chain at the same time, can also improve the exposure of the blog and visibility, of course, can also bring traffic.

Of course, for blogs, in addition to the above two can also use blog comment promotion, this point Lou is familiar with, he can say that this method played to the extreme, seemingly simple one method but the effect reached after the extreme is also difficult to predict, the key is whether to do, He is through such a simple way to make the majority of bloggers and even other no blog SEO to pay attention to his blog, and with his blog weight promotion, in addition to the normal interaction between bloggers, there are some dedicated to do outside the chain of users, which also set up his blog brand and reputation has laid a good user base.

Also can blog each other tread, but this way effect is not big, just like forum top stick, of course this can bring traffic, after all, traffic for our website is also a part of the need.

7, independent blog operation and maintenance

This is mainly aimed at Bo friends of the message comments to restore, form an interactive mode, after all, the blog in addition to record sharing and exchange is also very important, I think we build an independent blog should not just want to write a person to see it, and then is to comment on the blog for a return visit, there is a sentence is not called to the indecent assault also well, This can also maintain a number of fixed visitors.

8, the independent blog's profit Way and the way

When it comes to blogging, you can ignore this if your blog doesn't want to make a profit. The main way or advertising alliance, mainstream has Baidu Alliance and Google Alliance, this is the PPC advertising form, that is, Pay-per-click advertising, but also we like the model, this price and site theme and traffic has a relationship, Because the advertising alliance will be based on the content of the site automatically matching, and high traffic rate will also be high, because the flow of high advertising will also be high, the price is high, the natural benefit is high. Taobao customer can also be the mode of the CPS advertising, that is, according to the sales pay ads, this kind of possible Taobao friends have experience, I do not have much contact so here is not much to say.

Another is a monthly advertisement, there will be a certain demand for the flow of the blog, this is more stable than the benefits of the advertising alliance is income. It is also possible to benefit from a soft text service, such as a product or service need to promote the promotion can be published in the blog soft text, this requires relevance. Also have to sell the article keyword to make money, is to add a keyword link in the article, this form seems to be in the last two years only appeared, of course, the main purpose or to do outside the chain, because this kind of content in the anchor quality is relatively good. can also be some cash rewards activities, such as the Forum's essay activities, this kind of activity general article writing level is very easy to get the place to receive rewards.

There is also a promotion of advertising links on your site, and then someone else through your link to register or buy products to obtain commission, which is a bit similar to CPS ads. In addition, if the blog has a high weight or PR good can also sell links, and if the Product blog blog can be used as a platform to attract customers, if the provision of services can also bring business through the blog. Since my own blog has only been exposed to these methods, there are other blog profit paths have not been contacted so it is not described.

9, independent blog development and the persistence of policy adjustment

In the blog positioning, operation promotion and profitability, the last is to adhere to the existing model, of course, if the model developed problems also need to be gradually adjusted, these I think in the development of the blog should be able to find suitable for their own development model.

These are my independent blog from the establishment to the development of some experience so far, through the blog I also grew up experience a lot of people, and let some people know me, but also let me more motivated to develop, but also hope that we can in the SEO industry has more growth and progress.

Original article please indicate reproduced from guangzhou SEO Shao Jun Blog, this article address: http://www.xiaojunseo.com/seo-wltg/152.html