Below share detailed website SEO optimization scheme:
First, the pre-launch of the site preparation stage
1. Domain name selection
2. Server and Space selection
3, Site Type selection: Content information type, shop type, forum type, document sharing download type.
4. Competitor Investigation and analysis
5, the site for user analysis
6. Program Selection
Second, the site after the SEO operation phase
Structure optimization in the station
Rational planning of site structure (1, flat structure 2, auxiliary navigation, breadcrumb navigation, secondary navigation)
Content page structure settings (latest articles, recommended articles, popular articles, increased relevance, easy self-help to crawl more content based on links)
Faster loading speed
A concise page structure
1. SEO Optimization in the station
① Keyword Analysis selection
② website Framework Optimization
③ website page and content optimization
④ Links and code optimization
⑤ website Map Making
⑥ mobile website production and optimization program
⑦ statistics of website related data form production
⑧ content according to plan construction
2. SEO optimization outside the station
① Competitor selection and analysis
② external chain Planning and construction (Platform analysis selection, how to build, build which)
③ task assignments
3, SEO goals and budget arrangements
① outer Chain
② Flow
③ website SEO related data (ingest, weights, keywords, etc.)
④ time
The second one, code optimization
Robot.txt
Secondary navigation
404 Page Setup, 301 redirects
Site Map
Picture Alt, Title tag
Title
Keywords
Describe
Keyword density
Individual keyword Density
Keywords in h1h2h3
Keyword emphasis
The best nofollow outside the chain
Add meta tag meta for page
Enrich Web Snippets (micro-data, micro-formats and RDFA)
Third, site map settings
HTML Sitemap (1, for the search engine to establish a good navigation structure 2, horizontal and vertical map: 01 Horizontal for Channel, column, topic/02 Portrait mainly for keywords 3, each page has links to the site map)
XML Sitemap (Sitemap.xml submitted to Baidu, Google)
Fourth one, keyword deployment
The steps to select Keywords (1, to determine the target keyword 2, the definition of the target keyword extension 3, the simulation of the user's thinking design keywords 4, research the key words of competitors. )
Page keyword optimization sequencing (1, Final page > Features > Columns > Channel > Home 2, Final page: Long tail keyword 3, special page: "A, hot keyword B, hot key words to make a special topic C, keywords related information aggregation d, supplemented by the article Chain Import link" 4, Section page: Fixed keywords 5, Channel page: Target keywords 6, home: Do industry one to two top keywords, or site name)
Keyword Deployment recommendations (1, do not put the keywords piled up in the first page 2, the reasonable number of pages to carry the keyword 3-5 3, system planning)
Then, our content editor to the site to build content, how reasonable to achieve the effectiveness of internal optimization of the site? There are five main areas:
First, site content source
Original content or pseudo-original content
Edit Contributor or UGC
Scan books, newspapers, magazines
Second, Content detail optimization
Title wording, keywords, description settings
Article Summary specification
URL Normalization
Secondary navigation
Inside page Add anchor text and first occurrence keyword to bold
Long Tail keyword record sheet
Picture Alt, Titile tags
The best nofollow outside the chain
Webmaster Tools (Baidu Webmaster Tools, Google Administrator tools, etc.) use
Create a reverse link
Third, keyword deployment
The steps to select Keywords (1, to determine the target keyword 2, the definition of the target keyword extension 3, the simulation of the user's thinking design keywords 4, research competitor Keywords)
Page keyword optimization sequencing (1, Final page > Features > Columns > Channel > Home 2, Final page: Long tail keyword 3, special page: "A, hot keyword B, hot key words to make a special topic C, keywords related information aggregation d, supplemented by the article Chain Import link" 4, Section page: Fixed keywords 5, Channel page: Target keywords 6, home: Do industry one to two top keywords, or site name)
Keyword Deployment recommendations (1, do not put the keywords piled up in the first page 2, the reasonable number of pages to carry the keyword 3-5 3, system planning)
Fourth, internal chain strategy
Control the number of internal links in the article
Linked objects are highly relevant
More attention to the important pages
Using absolute paths
Areas needing improvement
Fifth one, precautions
Do not collect large amounts
Rhythmic updates
When editing a publishing article, you should do the anchor text.
Do a long tail keyword record list
Next, our promoter is going to optimize the site, which consists of two major areas:
The first, the basic way of the outer chain construction
Friendship Link
Soft text
Directory submission
Independent Blog
Forum Signature
Yellow Pages website
Submit a Collection
Classification information
Weibo promotion
SNS Promotion
Second, link bait construction ideas
Data analysis
SEO staff will be on the site daily data analysis, summary of traffic sources, here are mainly from five aspects of analysis:
The first one, data analysis
According to statistics (Baidu statistical tools, CNZZ statistical tools, etc.), analysis of user access to keywords, simulation of user ideas, thinking long tail keywords.
A second, competitor analysis
Baidu Weight, PR value
Snapshot
Anti-chain
Inner chain
Included
Website history
Brand Keywords
Long Tail keywords
Website structure
Third, keyword positioning
Target keywords
Brand Keywords
Hot keywords
Long Tail keywords
Fourth, long tail keyword mining-long tail keyword type
Target type long tail (target type refers to the site of the product or service extension of the long tail keyword, often optimized long tail is the first to target long tail mainly, because these long tails can be real to bring us target customers and target volume)
Marketing Long tail (marketing long tail refers to the industry station services related to the long tail, we can make two times to convert to our target users)
The fifth one, the tool used to dig the long tail keyword
Baidu Index Tools
Baidu knows
Baidu and other SE related searches and drop-down boxes
Baidu webmaster tools, Google keyword analysis tools
Sixth, site risk cost analysis
4, SEO effect monitoring
① Related Data monitoring
② Cost Monitoring
③ conversion Effect Tracking
5, the early stage, the medium-term plan implementation
Cycle Monitoring and adjustment scheme of SEO program
Seventh, brand construction stage
This is part of the SEO phase of the implementation of the program, at this time the site is in a stable stage, began to build brand promotion site.
1, predict the website competitor and analyze
2, at this time, SEO program and Budget
The above is the author engaged in SEO summary since the optimization of SEO promotion program, hope can help at the beginning of SEO staff. Later, the author will introduce the above proposals in detail, expecting everyone to continue to pay attention to, and discuss with the author experience.
This article is from the "SEO Technology blog" blog, please be sure to keep this source http://9929808.blog.51cto.com/9919808/1910835
Share detailed website SEO optimization scheme