Share how to build a constantly wins SEO team

　　

I often say that there is a saying that a successful enterprise always has a similar place, and the unsuccessful enterprise always has the same failure. And the same thing is: Team building. And a successful SEO leader, want to make the site toward a benign direction of development, the first thing to do is to build your SEO team.

There is such a director, he thinks in his team, SEO is his life, all of his, because only they can let more people know his website. Let more people through the team's super strong optimization technology to know the existence of the site, thereby bringing profits to enterprises, reflecting their own management value. For an SEO team, SEO Director of the election is right, play a decisive role. And the reality is, now the SEO director is very much like the Warring States Period of Menke, which boss has fish meat have wine to drink, go to which boss. Plus the search company's attention, lobbying, SEO director loyalty is really hard to guarantee.

In my opinion, if as a boss want to build a often win SEO team, I think the first task is to select a SEO director. Consider this candidate with a little bit of attention: whether the person is fit for the needs of the current stage of development. Because if you dig over the director is too high, if its heart is not, may also drag the development of the site, if the director dug over the technology is not perfect, although enough efforts but the site can never "Mengjin", is in vain.

★ Organizational Framework

The building of a team is a necessary guarantee of project success, organizational structure, job responsibilities, corporate culture and philosophy, corporate behavior and values, personnel compensation design, the sound rewards and punishments system, corporate development strategy, career and planning, welfare and training, employee handbook and so on, these are issues to be considered. Although the SEO team needs of the crowd is only Seor, but the subdivision of Seor is also a lot of job responsibilities, managers only know how to make the best use of the team to achieve maximum effectiveness.

★ Target Decomposition

A Web site to start, the most urgent thing is to develop the direction of the site to do a system positioning, which is also conducive to the selection of keywords (target market positioning). With the systematic analysis, several stages of the development of the site need to do the system work arrangements, and then rely on the experience of managers to co-ordinate the work of their own SEO to arrange the content of the entire site to the benign direction of the orderly development.

The direction mentioned above is very important, if there is no clear target direction, Seor will be like headless flies, around. Website promotion, optimization can only walk and see. So the value of SEO director is reflected, to bring a clear direction to the team is not enough, but also need him to define the development goals of each stage, and inspire, lead the team to progress towards the goal until the goal is achieved on time. Must not blindly a grasp, let the whole team into the confusion of thinking, optimization chaos situation.

★ Performance Appraisal

Performance appraisal, I think there is a concept must be clear first: SEO does not mean that the results of their own optimization to judge results. Because the general enterprises are the SEO and network marketing bundle, so the performance of SEO is linked to the results of network marketing, so performance appraisal can not only from the effectiveness of SEO to do the judging.

In my marketing concept, performance appraisal, I most advocated two ways. One is according to each person service in the company's age, the loyalty, the work experience and the work experience, carries on a salary appraisal, for example, the seniority is long, the experience is sufficient, the salary is higher. Bonuses are distributed in an average way. SEO, editing, procedures, art, network consulting and other departments have bonuses. Such performance appraisal, more moderate current team work. Of course, for the team enthusiasm, I prefer the first performance appraisal, but the first assessment is more likely to appear "pot laziness", so the pros and cons can only choose one. The other is the choice of people, I think it is more important to choose people than to cultivate people, so before choosing a person, we must formulate a criteria for selecting people.

To choose people as an example of SEO: character, responsibility and loyalty, is the first standard of choice. How many successful experiences he had in the past, how many successful cases should not be an important reference, only as a reference attribute.

★ Cultivate the efficiency spirit of "doing right for the first time"

As we all know, the parts of a car as high as 20,000 of many, to produce such a car, must be meticulous in each process to complete. If one of the 1~2 processes occurred inadvertently, a defective car was born. Although this small problem is a mistake that everyone in the world can make, can we minimize the chance of making mistakes or not? The answer is YES!

That's saying to yourself, "Do it right the first time!"

If every seor can always be vigilant to perform every phase of the optimization task, and seriously, carefully looking for can bring effective flow, potential customers keyword. So for a team, an enterprise is how lucky one thing Ah, the boss can only thumbs up to tell others: I have a often win SEO team!

★ Middle-Level guarantee Team executive power

SEO director is the backbone of this enterprise. Believe that surnames hundred kinds of hearts, it is impossible for everyone to have super self-discipline ability, and SEO director's existence is to integrate, spur, guide the development of the entire team.

American soldiers in the battle before the start of the campaign to understand the clear objectives, scope of battle, the end of the campaign and retreat time, the cooperation of friendly division of labor, peer responsibility, how to deal with the crisis and so on. But once the battle, the plot is often not the same as we scheduled, then rely on the soldier's ability to combat themselves. Hard to fight with the intentions of business, we must instill deployment intentions and create sales ideas, from top to bottom to create the atmosphere, create the environment, create a psychological hint, put the finishing touches to the title, in order to promote planning to proceed according to plan.

And what exactly is execution?

Execution is--quick and efficient completion of tasks

Implementation is--one step ahead, the next step ahead

Execution is--complete the task with accuracy

Implementation is--to learn to co-ordinate arrangements

Execution is--let all the uncertainties be within manageable bounds.

Implementation is--grasp the key link

Execution is--to turn the impossible into possible

Implementation is------by precept, team consciousness

Execution is--lead by example.

Execution is--dare to take the burden and meet the challenge

This digest from: http://www.77renxin.com

All rights reserved Please do not delete