Share seven fashion design elements of foreign e-commerce websites

Recently I have been trying to write a story about e-commerce website design. I have never wanted materials from domestic e-commerce websites. I have to collect some design elements of foreign e-commerce websites. I personally think that, that is the design element that follows fashion. Of course, this article is also an article about the design of foreign e-commerce websites after the "Design Model of foreign common e-commerce gold Homepage.

I am not optimistic about the design of domestic e-commerce websites, but the foreign e-commerce websites are very forward-looking in terms of Webpage Design, wide and false structure, content layout, color matching, and image use, in addition, the integration between regions is also very coordinated, and I think it is worth the reference of domestic e-commerce design.

　1. Bold and simple white

Page white space can leave enough space for visitors and readers to breathe in the whole page. However, if the white space is not set properly, the page content will be missing, therefore, when designing the white space, we need to control the spacing between different pages.

　　

 

From the perspective of users, these whitelists allow users to experience visual buffering, which is insufficient for ethereum suppression, or the visual observation is too tight. They also have enough space to think about and think about. From the perspective of optimization, We will guide users to create a smooth visual experience, improve users' liking for pages, and improve user experience.

There is a problem in the design of e-commerce in China: designers wish to present all products on one page, so that the whole page is in an extremely plump state, as everyone knows, such a design will only make users feel particularly depressed, and even cannot clearly know the content of the page. Some websites are aware of the importance of white space, but they are often not bold enough to be very careful, so that the white area is not natural. At first glance, they will know that it is a dedicated space.

　2. Clever and appropriate colors

Different colors represent different emotions. For example, Purple represents gender, and pink represents romance. on e-commerce websites, different products should select different secondary colors to modify and render their purpose and guidance. For details, refer:

　　

 

This is only applicable to the secondary colors of products. For background colors, like those of Chinese websites, most of them are white, I think that the e-commerce websites in China are mostly engaged in making users have a desire to purchase products. The white color is the background, and the contrast and readability are both strong, which makes people feel clean and tidy, clear Text and intuitive materials. Without too much modification and rendering, users without too many rich colors can freely browse the website.

　　

 

　　3. Fill in the "complete" page with a simple diagram"

E-commerce product pages cannot be "complete", because the use of images may make the entire page look lacking. In foreign websites, the balance, alignment and comparison of the three simple architectural designs are very good, there is no cumbersome content, there is no left blank, from the color up and down, in terms of image size and information comparison, users can find the most important information in the first place.

　　

 

　4. Pay attention to changes in details to keep users in sight

Any subtle change will make the entire page better and smoother, for example, the adjustment of the percentage of a shadow, or a small, excessive highlight, these will affect the user's line of sight to some extent.

　　5. Clever price perception

Both Chinese and foreign websites will face a problem and the price is displayed. Just like in the Process of commodity shopping guides promoting commodities, they should consider choosing such a method and context to highlight the price to the users. They should not only accurately express the price, but also make the users feel comfortable. Overseas situational design is a very good way.

　　

 

It is clever to naturally honor and disgrace the price information and present the scene. Under the strong visual background, it is not abrupt, but the information content is clearly expressed, so that users will not see the price naked, generates strong disgust and resentment.

　　6. Make the static pages have a strong sense of rhythm

Music can bring beautiful enjoyment to people because it has a rhythm that makes people nervous. In a page design, you can make a static page have such a rhythm by means of shape, size, color, and so on.

　　

 

Black color blocks are distributed from top to bottom at a certain interval. While distinguishing information flows, different distances and sizes between color blocks also form a rhythm of different wavelengths and severity.

　7. A set of interests and Practical Applications

This design element exists in e-commerce websites both at home and abroad. It provides visual images for searching and filtering, which combines interests and practicality. Of course, this method of performance is difficult to achieve when there are too many filtering conditions, it is only applicable to vertical extraction of key attributes.

　　

 

In terms of webpage design, the user's senses are the same, so there will be no difference at home and abroad. These foreign fashion elements are rarely used in domestic e-commerce websites, I personally think this can be used to improve the fashion sense of the website page.

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