Share website overall SEO optimization experience

Recently saw a lot of SEO articles, all kinds of analysis of the site SEO should pay attention to the matter, as well as the operation of the method, deep feeling. So I have summed up a number of personal points of view the overall optimization of the site experience, hoping to help with many of the novice webmaster.

first, the site itself structure optimization

As we all know, search engine is only a common visitor on the website, it's value judgment and crawl way of the website is as a common view of the viewer. After confirming this point, the construction of reasonable internal structure of the website is very important.

First of all, the site should have a clear structure and clear navigation, user-friendly browsing your site, to find their own content, but also to make the search engine more quickly understand your site every page of the hierarchical structure. Make sure that each page can be reached by at least one text link. In addition, the page title is the main content of the Web page, the search engine can quickly judge the theme of the Web page, so, each page should have a unique title. Second, meta tags in the description tag and keyword tag tag should contain your site's keywords, but do not repeat, because spiders (search engine robots) will think that this information will not be included in the collection and two of places to achieve a place of the role, will lead to web site optimization counterproductive. Important pictures on the website, such as navigation picture logo and so must add a simple description, here is a good place for you to put the site keyword, to ensure that the title and alt tag attributes of the description and expression of accuracy, so conducive to search engine crawling.

Second, the content of the site itself to update the article every day, because the SEO needs to update the snapshot every day, so to cultivate the habit of search engine every day to crawl your site, then the most attractive is the article, the article is best original, content around the page key words, and the whole station theme combination. If there is no original can be found on the Internet related articles, the extent of the change to a larger point, it is best to express their own expression, it is the best, that is, indirect change to your own original article.

second, the optimization of Internet web site promotion Methods

Baidu weight This concept, I believe you are familiar with the webmaster, its importance do not I do more to explain, in the Baidu search engine to promote the site, the weight is very important. Because, relatively speaking, the higher the weight of the site, its site keyword ranking will be the more forward, and the number of relevant keyword rankings will be more. Search engine for its high weight of the site included speed is quite fast, so that your site has more to show. So, how to improve the weight of the site itself?

1, write some valuable articles, so that can improve the chain, but also pull back to the date of the snapshot. Be sure to go to a high quality website to publish. If your soft paper quality is very good someone will reprint, then also will improve your site outside the chain of extensive, so here I want to say is to improve the breadth of the soft text to write a high-quality soft, soft content, as long as can help others can, so that you help others, others give you the return is clicks, Reprint quantity and so on.

2, and peer sites, content related to the exchange of links, of course, the PR value of the site is higher than their own best. But do not join the link farm, which will let your station be blocked by the search engine. Good friend chain can not only submit your site's weight, to enhance the PR value and increase the chain also has great benefits. Here is recommended link trading platform, your site only need to register on the above, there will be a single link, but friendship link trading platform to find some weight relatively high, this effect is the best, some trading platform weight is relatively low, then sometimes there will be invalid links, search engines are not included, is also a waste of effort. Remember, the number of links is not the more the better.

3, do a good job of 404 pages, This is a lot of webmaster ignored, here I emphasize, 404 pages in fact, SEO is very important, if not to achieve optimization purposes, will greatly reduce the authority of the site. Because the purpose of the 404 page is to tell the viewer that the requested page does not exist or link incorrectly, and that the user is directed to use other pages of the site instead of closing the window to leave. Search engine through the HTTP status code to identify the state of the Web page, in order to make 404 pages meet the requirements of the SEO, we must ensure that when the search engine live tired a wrong link, the site should return 404 status Code, tell the search engine to discard the index of the link. Otherwise, the engine's trust in the site will be significantly reduced. However, we must pay attention to the point is, do not turn 404 errors directly to the home page, which will lead to the home page will not be included.

4, the Establishment of blog, blog message, comment is also a very important site SEO part. We can in Sina, NetEase, Sohu These blog portals to build their own blog, because these traffic is very large, and the weight is quite high. The other is the Forum post replies, as well as the forum signature. Baidu contains a large forum of posts or more timely, want to a5,chinaz these sites. Post here is very easy to be included in the article Baidu, the article with the anchor text, the effect of ranking keywords is quite good. The construction of the chain is a continuous process, the health of the chain to enhance the site keyword ranking is very advantageous, otherwise, the opposite.

Above about the Site SEO optimization method written here, hoping to let those seo novice less detours it. This article by http://www.nb79.com Original, reprint please indicate the source, thank you.