Sharing of good books: Feeling Microsoft: 12 little secrets of Bill Gates

Conquer the market
We develop excel not to make money, but to pursue
It is a great pleasure to squeeze the largest computer software company out of the market.
Lotus is bigger than Microsoft ).
-When Chris Peters is in charge of e x c e l Development Department
Psychologists believe that there are several levels of human needs at a lower level.
After the requirements are met, they will pursue high-level requirements. The lowest level
Is the demand for food and shelter. The second level of most people is security.
Requirement. However, a few of them are conquering needs. Their outlook on life and common people
Different. In the business world, security seekers are satisfied with sufficient security assurance.
Profit, but those driven by conquest will only be satisfied
Market share, even if the net profit is less.
Most enterprises are held in the hands of people who are more secure than those who are more conquered. Security
The full demand is to obtain reasonable profits. Therefore, for most managers
In other words, obtaining reasonable profits is crucial.
The more profits, the stronger the security. Most managers pay attention to the continuous improvement.
Profit, but not to the degree of special attention. They think it is not worthwhile
Take a risk with the reasonable profits that have been obtained to win more profits.
Security-security cannot be used as a bet.
Feel Microsoft: 12 s secret .rar (278 KB)