Shen Edge SEO: The regional differences in key words did you notice?

Do SEO site optimization focus on keywords, select keywords is a very important step, but also every seoer must know and is a key step to operate.

About the target keyword competition degree, the popularity degree, search volume, user's attention, user clicks These are all the eyes and ears, but also know that it is important to choose the target keyword, but sometimes we will find a very strange phenomenon that their use of the target keyword competition in general, the search volume is not low, The number of clicks is also not low, and quickly put the rankings to the front. But why my web site traffic is not to go on or just do not have a list. On this issue I would like to beat a lot of friends, Shen Edge SEO here based on their own little experience to share with you hope to help friends solve this problem.

First of all, we have to understand is that the Internet to list the need to have traffic, although the site has a flow does not necessarily have a list, but the site does not have the traffic that there must be no list, the source of web traffic is mainly targeted keywords, long tail keyword, the chain, links these brought

On the target keyword, we in the Baidu index to look at, such as the ceramic word in the Baidu index inside the results of the following figure:

　　

Part of the picture shows the search index of the word ceramics in every region and city in the country, and sometimes we ignore the regional keywords, but often the problems we ignore are the biggest.

The same keyword, in different regions according to the local customer groups of different search habits, its search volume, the degree of competition is not the same. Like the key word ceramics, we can see from the figure in the Guangdong area of the search is very high, the same word, in Inner Mongolia, Qinghai, Shaanxi, these areas are very few, if your customers in Shaanxi, then you do this word is very simple to go up, but can bring the flow is very few, Because the local people rarely search the word.

At this time, a friend will ask that I am not to change the IP of my client area to do optimization ah, because in my region ranked well in the customer's area is not necessarily good? In fact, can not be, if the search engine is an area of an algorithm, the country has more than 30 administrative regions, That Baidu is not to have at least 30 kinds of different areas for the algorithm and ranking rules Ah, this is only domestic, not to mention the internationalization of Baidu, so Baidu's engineers will be exhausted; and then look at the global search engine Google, which in the world's 280 countries and regions have a market, That is not to have 280 different countries, different regions of the algorithm, the workload is amazing, Google is there are many engineers can not complete such a workload. In fact, this is a misunderstanding, many people will enter the misunderstanding. Whether Baidu or Google, or other search engine its algorithm and ranking rules only one. Only different regions have different habits, so the same word will appear in different regions ranked differently in this regional phenomenon.

It's not hard to see why there's a strange phenomenon ahead. Ranking is good, but the site does not have the flow or traffic less reason there is your long tail keyword is not used, whether the use of the long tail of the customer needs, because the purpose of using long tail keyword is to intercept traffic.

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