Short video of the future of the road skit or the first outbreak?

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　　In recent years, the network of self-made drama big Line, "Dick Silk man", "Never thought" and many other network play repeatedly hit hundreds of millions of clicks. According to the survey, 90% of people have seen this kind of homemade drama. But now the wave of home-made drama is moving from the PC to the mobile side of the spread, the most typical of which is the short video micro-view, there are some well-made, narrative strong, ground gas of the skit.

　　In recent micro-vision of the latest version 2.9, but also by adding 5 minutes of video shooting, playback function, and with a series of unique themes and background music support, it is enhanced video creation and creative imagination, will further enlarge the effect of this moving short play.

　　The author thinks, the Netizen's preference for the short play is due to the characters and content of the visual impact force of the male God, Goddess, small fresh meat, creative performance and so on, which is presented to the user in the form of vivid plot and sound effect. So, "Dick Silk man" let the audience in the belly laugh quickly leap fire, "Little apple" hypnotic type of brainwashing Divine Comedy set off the National Madness Mania imitation ... Confirmed by many successful cases, has been convincing, various forms, vivid scenes of the video drama, into the mass of daily life, but also affect the public attitude towards life and trend. Play or become a short video in the Internet content, forms of competition in the breakout of a member of the Reggie!

　　Previously, there was a view that the 4G era, smartphones, social interests, young people's creative enthusiasm, so that mobile short video has a huge potential to explode the basic conditions. At present, the user group such as micro-vision covers the mass Pu Qing, artist singers, fashion talent and other diversified social groups. It is noteworthy that, unlike other "show people" application, a lot of micro-visual user groups will also be around the beautiful scenery, Wang, meow, such as the introduction of the image of the protagonist, to achieve a multi-character play, the entire video in the non-professional perspective can also be very good. However, with the development of the Internet, user demand changes, some users need to make more complete story of the sound more intense, micro-view this new 5 minutes of video features, but also to comply with the trend of performance.

　　On the current micro-vision of the type of short play, broadly divided into two: the ordinary user to create "amateur" work, which is close to the grassroots of UGC content, mainly in daily work, to meet the basic needs of the shooting, the other is the professional team produced high quality PGC content, from the actors, The choice of props and shooting angle, etc., are quite standard, the uploaded video itself can be used as content consumption. For example, micro-visual users of the "ideal and Reality" series of short plays, through self-black, play dumb, deductive local tyrants to amuse the audience, the play has been launched 26 episodes, each episode of the playing volume of more than hundreds of thousands of.

　　In the good atmosphere of the original skit, I think the new version of the long video function will make the micro-vision to attract young people's "Modern short theater" is not surprising. Here, as long as you have the attractive talent, for the audience to bring joy, you can become the Internet era Chaplin.

　　In fact, it is not accidental that the short film is gradually erupting, its adaptability choice decides the direction of its development.

　　first, the mobile Internet provides a relatively free environment for the creation of short plays, and the micro-vision-compatible UGC+PGC ensures that the creative team is pro-populist and professional, and that the production content is tailored to the needs of the audience and meets the characteristics of the times. In the choice of subject matter, close to the audience, more bold and broad, the script quality tends to sophisticated. To micro-view short play and female teachers "you go Out" series for example, naughty little just every time provoked anger teacher, was driven out of the classroom, I believe many people have such experience, see after a laugh. Such a short play with its fragmented, flexible creation, concise features, can adapt to the modern rhythm of fast, time fragmented life state.

　　Second, UGC guarantees the richness of content, and PGC ensures that the content of UGC is optimized and perfected. Micro-vision by virtue of strong social relations chain can be filmed in a timely manner to share the short play, Friends Circle, QQ space, etc., for the original short play provides a wide range of communication platform and propaganda power, its exposure and influence virtually magnified. And with the development of short video, there have been some differences with the video site trend, for example, a professional video production team will be more than 30 minutes of work published to a large video platform, but also to create a version for the short video platform, I hope it easier to interact with fans and accumulate influence.

　　Thirdly, the production pattern of short plays is different from the traditional TV dramas, the traditional film and television dramas are pre-programmed theme content, routine plot, and then according to the content to lock the audience. The production pattern is associated with the user's needs, the producer first through the social Network topic interaction for user insight and needs analysis, and then to develop content that meets the needs of the market, but also to collect feedback from the audience, adjust the content, to ensure that the short-story of the object of the precise matching, and to provide more accurate content.

　　Finally, the skit also provides a platform for native ads. Embedding branded Enterprise ads in an invisible way, without disrupting the user experience and providing valuable information, allows the audience to naturally accept the viewing process. Whether it is UGC or PGC, at the beginning of the creation of the play can consider the production and delivery of advertising, advertisers can invest and customize the short play according to the needs, the content of the ads into the ads, advertising and products in the drama in the form of more diversified, original .

　　Short video continues to explore the future direction of development, now micro-vision appears on the "short play phenomenon", meaning that the content of the drama, communication channels, audiences, advertising marketing can rely on the platform and survive the operation, you can imagine mobile video or will accelerate the outbreak.

Short video of the future of the road skit or the first outbreak?