Sickle: It's dangerous to start a business by thinking alone.

If you are going to make a commercial website and are planning to get an investment then analyze what has been invested and run the ant network is necessary, is the advantages can be learned, is the disadvantage can think about, bypassing.

1, the website title is to drag the word or low-brow?

The website title pulls the word good or low-brow good? A very simple example, such as a Web site called "Sparrow Net", if you do not have to experience, you certainly do not know what sparrow nets are doing, the same if you do not experience, you do not know what ant network is doing, I personally think the ant network now the tacky name can be "fashion products recommended Network", the words can be called Ant network.

Low-brow's name has the following benefits:

(1) Reduce the user understanding costs, the user read "Fashion products recommended Network", immediately know what you this site is doing, there is no desire to see;

(2) Search engines are more easily included, if the user intends to search "product recommendation", it is clear that "fashion products recommended network" more easily found, and users directly to visit;

(3) conducive to the spread and stable development, it is obvious that every member of the team knows what their site is doing, what their job is to do, this does not have to question, the fashion product recommendation Network, or the product or recommended, so that two major jobs, any employee is very clear the direction of the company's development and its own responsibilities, This is better than the conceptualization of something, if even employees are always confused "mahjong net" in the end is what the net, you said how to make outstanding achievements.

The advantage of the word is that if you do the first three in this industry, because the name of personalization is easily marked by users, such as the thought of a book review is to consider watercress, the idea of buying books to consider when.

So I think, although the fashion of the word is not necessarily, now what flying blind, watercress, catch fish, cool news, Youku and so on ... It may not be necessary to follow suit] to increase user understanding cost is obvious

2, have the idea, must think twice.

(1), without the practice of testing the idea is worthless, but the test is to pay the price.

Ant nets began to call Ant community, the name is very vulgar, and Tianya, Kaidi community, bubble community, mop community, wheat field for the Community research for some time, so he does the community seems to be a very good thing. In fact, the wheat field did create a record, that is, 7 months time, people do not know what the ant community is doing. Home like Baidu, looks like a search, into a look is the community, said to be the community also has a directory, there is such as watercress, it is not clear exactly what is doing, we can understand the wheat field is really want to innovate, but this idea after 7 months of testing, failed, now ant community has become history, Fashion products are recommended as new pillars of ant nets. Wheat fields may have studied others and found it easier to sell things through referrals, and it could be a link between people. This is another untested idea, which, at least in my opinion, does not have to be validated in 7 months, and the idea is equally questionable.

The first recommendation is not that important. I went to Zhongguancun to buy hard disk, on the zol to see the comments said West hard disk is better, the cheapest price, so I went, but to the shop, I found that we all buy Seagate, eventually I also bought Seagate; I am going to spend 500 yuan to buy a mobile phone, see comment say Nokia is good, so go to the handset shop, The results found that 500 yuan price of 10 can be selected, there are Samsung, Sony Ericsson, and is better than that Nokia's good-looking, so I finally bought Samsung's. The reason is simple: the recommendation does not have a decisive force in fact. When the user is finally in the store, the recommendation has become the most optional product, because he has become a comparison of which better reference, how do you go to buy it? I believe that my purchase experience is ordinary people's purchase experience, if it is you, at any time to change the purchase target is also very normal, so the recommendation is worthless.

The second recommendation will add a lot of costs. Each of you adds a function to yourself, you are adding costs to yourself, 1 million of items, to maintain is a nuisance, but also to maintain 10 million comments, but also pay attention to the inside of the spam comments and unscrupulous businesses, and comments caused by the rights of the incident, may be the recommendation of the person inadvertently, but the buyer fooled, Your site will be responsible for the loss of integrity costs. So when you add a seemingly good feature, you add an infinite amount of trouble to yourself. Taobao and fun are not done. As to whether the wheat field can rely on recommendations to achieve his dream, we will wait and see.

The significance is that the idea is very dangerous, now many entrepreneurs rely on an idea to become a proposal, looking for investment, which is actually very dangerous, take ant network for example, 7 months of operation without any income, if you are, you can not afford to live? You can test yourself this way, you have 20,000 dollars in cash, starting today to throw 1000 yuan a day to the waste basket, 20 days to ask their own feelings, you can experience the feeling of continuous loss, this feeling you can know if the idea is immature, bring you will be funds disappear, nothing, everywhere Yaozhang (rent, water, taxes, servers), the future is slim. So you have an idea that is not to be congratulated, and if you turn it into reality, the most likely you start to fall into the abyss.

(2) If there is an insurmountable risk in the idea, then the idea must not be done.

You may know the idea in the process of realization, will encounter all kinds of difficulties, but you must know what difficulties you can not overcome, such as if you do not know 6 months after the use of money, what to do, you can not do this thing, more difficult than imagined, and often is a double whammy;

(3). If the core of your idea is in the hands of others, this thing can not be done, be controlled by others, the speed of failure is very fast, and not easy to big, unless you are not afraid of this impact;

(4), cannot find the method of earning money, this thing also can not do.

The Internet is currently 3 ways to earn money, one is advertising, the other is E-commerce, one is the combination of offline, under normal circumstances, advertising and E-commerce estimates are difficult to get involved, you have a big talent, want to profit can not jump out of this circle, advertising--portals and search are going crazy, and in the next 2 years, video advertising must become mainstream, Where did the general website do? E-commerce with Ali listed and the network province listed, it is difficult to income. So if you can't find a way to earn money, it's best not to do it.

(5) The consequences of failure are far greater than you might think.

Many people will say that the money is someone else's vote or that they are still young, can withstand failure. In fact, the consequences of failure once are quite serious. Last year, high burning from Mysee quit, then everywhere said the VC bad, this year has changed, why? It is very rare for someone to appreciate you, you may not necessarily have a second such good luck, if you fail again and again, this opportunity is not again. Would you like to work with a failed person? Are you willing to lend money to a loser? Every time you fail, you lose a large number of people who will help you, until you fail until everyone sees you, afraid of the extent of your borrowing. So the cost of failure is great, not as simple as it is supposed to be.

(6) No one has ever done an idea that must not be done.

A lot of people come up with some examples to prove that what can not be done is also made by people, you know the world 7 billion people, only 1 to 2 people made, you calculate the probability of how much? How much success do you have? If your thoughts find no precedent to prove to be feasible, you'd better not expect you to be a genius, the distance between genius and failure is recent, and genius is often a pioneer.