Side bar battle: How to win the search engine sidebar positional

[Core Tip] At present, all the search engine surface differences are basically reflected in the sidebar, then in this can be called strategically important sidebar how to win this battle?

Search engine has become a vast number of Internet users indispensable network tools, even if the computer does not understand users, but also skilled on the ground Baidu or to Google a bit. The results of different search engine feedback in the general user view is similar, the main difference is reflected in the sidebar, so the sidebar is a very important personality display space.

　Business strategy, each show its ability

The sidebar is even a strategic location for service providers to survive. Each service provider has used this piece of wins the soil to realize the advertisement profit and the product promotion. In contrast to the fixed mode of the search results main bar, the sidebar can be said to be constantly refurbished. So what can be done by the search engine's sidebar and how can it be displayed?

　　(1) strategy--Gain profit

The sidebar is the best advertising hanging place for search engine service providers. In search results mixed with ads, will seriously affect the user experience, a well-known search engine has been on the back of the "sell counterfeit" charges. Put ads in the sidebar, that does not affect the user to browse the search results, but also more prominent easy to attract user attention.

　　

Google's advertising display domineering, in the search the main bar and the sidebar have placed a large number of ads. Of course, such search results and individual keywords have some connection, but on the other hand, we should not like the original to the domestic search engine ads placed too harsh, after all, the international trend is this.

　　

Contrary to personal assumptions, Baidu has a lot less advertising for the keyword. But still very sincere to leave the business hotline, welcome new customers to join the promotion. This shows that in the sidebar placed ads is still a period of time for Baidu's strategy, Baidu is also an urgent propaganda that they want to rely on this position to gain more profits.

　　

Sogou's sidebar, like Google, is full of a variety of search keywords related to consumer consultation, in this case did not find the sidebar marked "Sogou promotion" words, but these consultations are still very likely to have the nature of advertising or a similar nature of profitability.

　(2) Strategy--promotion of products

Service others at the same time do not forget to serve themselves, many search engine service providers have other characteristics of services, the use of this strategic location, but also to stabilize their own products in the status of netizens. For example, to search for a female star, the sidebar result is a scramble for social product users.

　　

Search Taylor,google will provide her Google + account number. I'm sure Taylor's fans wouldn't mind logging on to Google + every day to check out the new love.

　　

Search Yang, Baidu will quote Baidu Encyclopedia. Personally, this is a more sincere product promotion, relative to other service providers directly provide more direct information on search keywords. But this sidebar content and the main bar that obvious Baidu encyclopedia if you can further integrate, the user experience will be better. A Baidu encyclopedia product is really not necessary "about open attack."

　　

Search Yang, SOSO will provide micro-signals. Unlike Baidu, the service provider put the encyclopedia information into the main search bar, sidebar content slightly less. If there are Yang fans who don't use micro-letters, then they may start using them now. Micro-BO Micro-credit These "micro" products can quickly popular, one of the important reason is that they close the distance between celebrities and people, and Google and SOSO's sidebar design, is undoubtedly to the bridge to narrow this distance provides a signpost.

　　

Search Yang, Sogou through the "from the Sogou know Cubic" summed up a large number of relevant direct information, also gave the official micro-blog, relative to the previous search engine results, is the most satisfactory to the author. Can be the first time to understand the basic information of Yang, if the recent news summary list, will be more eye-catching highlights.

　　Sidebar should be integrated encyclopedia products

Service providers to provide users with free search services, while earning some profit is a well-deserved. We can not be demanding that the service provider in the sidebar must be able to put or not put anything. But personally, the integration of encyclopedia products to the sidebar is the most ideal approach to the current technology.

Wikipedia can be viewed as an alternative to vertical search. Vertical search engine is a professional search engine for a certain industry, is the subdivision and extension of the search engine, it is a kind of special information in the Web library to carry out a consolidation, directional field extracts the required data processing and then returned to the user in some form. Search engine users In many cases are trying to get vertical search services, but today's technology, even professional vertical search engine search results are not satisfactory. The use of knowledge discovery, machine learning and natural language processing technology to achieve the perfect vertical search has yet to be studied.

Encyclopedia, for the collection of knowledge and information, another new path. It does not need a strong academic theory to support, but to mobilize the vast number of netizens to sum up knowledge and information. Compared to the academic algorithm processing results, more accurate and comprehensive, the most need is humanization. The traditional search engine feedback results of the main column is provided by the level of resources listed, if sidebar provides a keyword related to the rich encyclopedia of the vertical information excerpt, is undoubtedly the result of the double sword combined wall feedback.

　　Conclusion

It can be predicted that the search engine side bar layout is not yet stereotypes, the next few years search feedback page changes will focus on this position, if you can use this position to serve netizens, service themselves, is the search service provider to show the talent of the place, especially for mobile devices end of the hot line, so that the layout of the sidebar added a lot of uncertainties. Let's wait and see, the positional of the sidebar.

Original address: http://www.geekpark.net/read/view/180250