Simple analysis SEO industry three well-known websites

Directly to the point, today I say three cases, do the most basic analysis of the site, to search "SEO" this keyword, one is the search outside the forum directory BBS, top-level domain in the second page, perhaps because of the previous revision of the impact, two is a two-level domain name Chinaz webmaster Tools, three Baidu Wikipedia page SEO entry, These three stations as long as is in search engine domain search SEO, part of the search engine rankings are all the first three, which is the key to Baidu encyclopedia page SEO entries, this page in the competitor's search engine rankings in the top three, individual fourth, visible its weight, it is worth our SEO heavy industry personnel to study well.

First, the website basic information

Search outside seowhy: Domain name time 5 years 8 months, contains 2.2 million, outside the chain Baidu Webmaster Tool inquires 1.2368 million, the PR value 5,alexa March average rank 1347, Baidu weight value 5;

　　

Image: Basic information of website search

Chinaz Webmaster Tools: Domain Name time 10 Years 8 months, included 3.01 million, outside the chain Baidu Webmaster Tool query 5.1204 million, PR value 7,alexa March average ranking 154, Baidu weight value 6;

　　

Map: Webmaster Tools website Basic Information

Baidu Encyclopedia: Domain name time 13 years 10 months, included 9.8 million, outside the chain Baidu Webmaster Tool query 99.4106 million, PR value 8,alexa March average ranking 1347, Baidu weight value 10;

　　

Map: Baidu Encyclopedia website Basic Information

Second, the website structure

Search outside the seowhy: forum class, with Discuz Open source forum system using PHP scripting language, title tag "Search Outside SEO Forum-the most popular SEO industry community, always exchange search engine technology update hotspot", in the keywords label, Description tags contain keyword seo, keyword density 4.8%, the page keyword used in the page to use a pair of H1 tags, with anchor text linked to another level two domain name; H2 tags 13 to the anchor text link to various major categories; H3 label pair, for online membership statistics area. URL path for static, Baidu optimization recommended query score 2 stars and a half.

Chinaz Webmaster Tools: Tool Query class, with the development of ASP.net scripting language, title tag "Webmaster Tools-Webmaster House", in keywords tags, description tags contain keyword seo, keyword density 0.8%, Keywords used in the page to use the H1 tag 24 pairs, with anchor text linked to different pages; URL path for dynamic, Baidu optimization recommended query score 4 stars.

Baidu Encyclopedia: Article Information class, with the development of PHP or Perl script language written. Here is a single page, the article used to a single article directory rendering, but also used anchor point, this structure for the user experience compared to other articles more than a chip. Title Tag "Seo_ Baidu Encyclopedia", in keywords tags, description tags contain keyword seo, keyword density 0.8%, inside the chain construction page keyword used in the page to use a pair of H1 tags, used to indicate SEO; The H2 label 9 pair, which indicates the paragraph title of the article, the H3 label 28 pair, which indicates the two-level title of the article paragraph. URL path for static, Baidu optimization recommended query score 4 stars and a half.

Third, the content

Search outside the seowhy: The station for the forum site, the theme of the original rate is not high, citing other stations of the article reproduced high, but the article is all basic SEO topic class, although it is reproduced but also has readability, another factor topic article comment rate is high.

Chinaz Webmaster Tools: The station is defined as a tool-class site, most of the page by the site users automatically generated after the query, included the competition reached 3 million.

Baidu Encyclopedia: SEO entry page, the number of characters to 61679, this article updated frequency for ordinary articles, rich content, clear structure, the user experience is good, the link relationship between the chain is very high. This article was shared 21,691 times by tool sharing.

Four, inside the chain

Search outside the seowhy: In addition to a small number of users in the article added to the chain, the basic is the system automatically generated article title links and each post the relevance recommended link.

Chinaz Webmaster Tools: Each page basically functional links are fixed, all internal links are basically consistent.

Baidu Encyclopedia: The article internal link is very subtle, each link to click on the article are introduced anchor key words.

Five, outside the chain

Search outside the seowhy: from Baidu outside the chain tools have inquiries to effective outside the chain in more than million, Baidu chain up to 410,000, anchor text outside the chain from Google to find 326;

Chinaz Webmaster Tools: From Baidu AdSense outside the chain of tools to reach more than 5 million, Baidu chain up to 3.63 million, anchor text outside the chain from Google to find 185;

Baidu Encyclopedia: from Baidu Webmaster tools query Wikipedia station outside the chain of up to 99.4106 million, on the article for the outside chain in Google query there are 6, encyclopedia station up to 312.

Six, to sum up

From the above three different types, different domain name structure of the site, at the same time in many search engines search SEO This word is processed home page location, on the word SEO in the number of Baidu included in more than 100 million, Baidu index of 3000 to 5000, optimization difficulty extremely difficult, ranked competition site index more than 150. Ranking gap between up and down, search outside as an SEO veteran site, before the revision of the home page and the forum has been ranked in the top three, the revision after a nosedive, on the second page, as an old stand in the circumstances do not go to the revision, the new station is so, search outside the industry to enjoy a certain popularity, loyal users more, Have a certain popularity resources, content update is also regarded as a force, the first is understandable. Webmaster Tools as early as a few months ago Jiyaqunxiong, far ahead, the author has to admire, that is, not content station, and the title does not appear seo this keyword in Baidu is also pushed to the first position, really puzzling. Wikipedia's own station ranked first or second understandable, but in the competitor's search engine is also the top three, this has to let us heart worship, become our learning model.

Three stations when the longest domain name is Baidu, the chain is most also, the highest PR value or Baidu, but as an internal page can also live in the first search engine, if carefully from the content of the chain, the chain, and other factors analysis is not surprising. If our own article can often update the new content, do a good job in the chain of the whole station weight will certainly be improved. Next is the webmaster tools, the chain is second only to Baidu, but also as the SEO work will be on the site, tools, practical, users in their own website in good faith recommended that the user experience well, search engine is for users to index a valuable site, so ranked first also well-deserved, Description of the chain or user recommendations in the search engine ranking factors have a significant significance.

Written in the last words:

The author has a question, Baidu can identify the type of website, but the ranking mechanism for different types of Web site considerations are slightly different, like some music stations, movie stations, picture stations, some resources to download sites, Baidu Search volume is amazing, but in front of the site open resources are rich, but the content of the article is not much, Just a few words, the site is basically some pictures, video download links, more ads, but it is ranked in front of the key words about 70% of the flow. Welcome everybody to discuss with me, if has the wrong place please advise. This article copyright belongs to the net, by the author V460.com original, please reprint webmaster friends respect the work of the author's achievements, reproduced please specify the source: http://www.v460.com/studyseo/25.html, please retain the copyright link, transfer webmaster Circle positive Energy, Lead the network original ecological development.