Simple discussion on three steps to judge the traffic quality of website

There are two kinds of rubbish flow and mass flow in the website, the latter is very helpful to the ranking weight of the website, because through the quality flow can let the search lead to judge the website user experience is very good, natural for the user Experience Good website search is also given certain care. And on the other hand, the site has a high quality of traffic is actually reflected in the user to the site has a certain degree of liking. But since the site has the quality of the flow of points, of course, there are some garbage flow, the role of garbage flow just the opposite of mass flow. So, today I talk about how to judge the site traffic quality:

　The ratio of website IP and PV value

Webmaster judge the quality of the site traffic, the simplest of course is to look at the site statistics tools of the IP and PV ratio, we all know as long as the ratio of both the greater the nature of the user access to the depth of the deeper, this is not the webmaster often said good user experience? And the search leads to judge the website user experience also according to the user's access depth and the breadth to judge. In other words, when the ratio of IP and PV value is larger, it shows that these traffic has a certain value quality, because if the site is not helpful to users, then users can not continue to in-depth access to the site, most users are by looking at the first article to determine whether the site has continued to visit the necessary. So, as long as the ratio of IP and PV is larger, the nature of the site's traffic quality is better, but also reflects the site's user experience is not bad.

Second, user access depth and breadth

When users visit the site, they like to go to the top three sites, just like buying clothes to compare. Then the webmaster to judge the quality of their website traffic, can be from the site Statistics tool to show the depth and breadth of user access to judge. What is the depth? That is, when users enter the site, users through this article has not continued in-depth access to the same type of most articles, like stairs, only the more users visit, the natural bounce rate is lower, the user experience will be better. So what is the breadth of it? For example, user search humor jokes the word into the site Humor jokes column, then whether the user just browse this column to exit the site, or browse the other sections of the site, this is the breadth of access. And these two through statistical tools in the data analysis can make the webmaster clear. Therefore, only when the user more in-depth access to the site, natural flow of the higher the quality. Now a lot of webmaster said that access to their website users are one-time, such traffic is simply no quality to speak of.

third, the page clicks and stays time

The user experience's contribution to ranking weights is well known. Then how can the webmaster judge their site's user experience and traffic quality? Of course, the most important thing is to analyze the user's access to which pages, user stay time, other relevant factors of the page and so on to summarize the results. Webmaster in judging the quality of the site traffic, you can through the page clicks and stay time, for example, users through the search to enter the site, the longer on its page to explain the user in a more in-depth understanding of the meaning of the article, and the website article can make the user stop to break down its core meaning, it shows that users have this demand, Is this flow more quality? If the information provided by the article can help the user, then it is very easy for the user to make a return visit. So, webmaster to judge the quality of Web site traffic through the click-through and stay time to make a general judgment, combined with other aspects of the data is naturally clear that their website traffic quality.

Webmaster know the site traffic if very quality, then that is the site has a certain value, and the quality of traffic to enhance the weight of the site to help is big. So, stationmaster must learn how to judge the traffic of the website. This article by http://www.qktsw.com Universe Shuwang net feeds exclusively, A5 starts, reprint please specify!