Sit and watch Renren 4:3 lore facebook!

Facebook

The world's best-known social media, known as "Facebook", has unfortunately been blocked in mainland China.

Everyone net

Once in China's student circles once popular, the recent outgoing station letter function offline news, unavoidably caused a burst of emotion.

But here we put aside the other, only for two Web site user experience design analysis and comparison, and only in the design area to find the reason. A lot of voices directly to everyone to copy Facebook, but if the "copy" process to avoid weaknesses, more in line with user experience needs, the "plagiarism" is not a bad thing.

Face Book vs Everyone

action!

1. Horizontal navigation at the top

Renren Network:

The top horizontal navigation of Renren is made up of two parts, with reminders and no reminders of the plates being differentiated, so that the classification becomes particularly detailed, and the categories that are always displayed are the personal homepage, the paid service, and the settings, while the hidden parts are classified as notifications, friends, and conversation.

Based on the user experience perspective, let "paid services" and "settings" always show some problems, if the user is the most frequently used plate in the most easily clicked location is not better?

Facebook:

Navigation content plate and Renren are basically the same, but the difference is that the main order of the face book navigation is very clear. From a personal homepage to a search buddy, these are the users in the use of the real needs of the process, and weakened friends requests, inbox, notifications, privacy settings and settings are moved to the rightmost, and in the click will not produce page jump, for the user to facilitate the use.

Winner:facebook

2. Side-Side navigation

Renren Network:

Side navigation shows most of the more detailed 靱 related content classification, Renren This part of the user experience is good. Navigation fixed on the left side of the page, the classification page is more clear, and the implementation of individual scrolling, does not affect the user's browsing effect.

Facebook:

Face book side navigation classification is also more clear, all the entries at a glance, very effective to reduce the user's thinking time and unnecessary unwanted clicks.

Winner: Draw

3. Search function

Renren Network:

Renren's search module has automatic retrieval and screening functions, involving a relatively broad dimension, not only the regular and special pages, but also includes the content of the key words.

Facebook:

The user experience of Facebook search features does not look good. The Association of content is one of the features that most search boxes have today, and Facebook is certainly no exception. But the association result is not necessarily the content which the user needs, therefore, the default first result is the user needs obviously is not appropriate. If the user wants to search for their own input, then you must click on the right side of the "magnifying glass", carriage return can bring only the search for the first association results. This step has virtually increased the user's action on the page.

Winner: Everyone net

4. Friend recommendation

Renren Network:

If it's just a friend recommendation, maybe this module doesn't have any effect on the user. Therefore, Renren has joined the common friends in this view function, it is such a small detail, so that the social embodiment of the site more obvious. The "more" button reduces unwanted buddy display, and directs the user to click and view all relevant friends.

Facebook:

Facebook friends recommend a large part of the entire page, but the amount of information displayed is very small, and the plate has a recurring phenomenon, will allow users to browse the logic of confusion.

Winner: Everyone net

5. Chat function

Renren Network:

Renren as a social platform, chat function is not a very important link, so long as the basic to meet user needs. Chat box can be arbitrarily adjusted size, the interface is clear and simple, with personalized reminder function.

Facebook:

Facebook's chat plate feature is readily available, and new messages will automatically pop up, but such a user experience is not suitable for social media more like a small chat software. In the design of platform products, not all functions are more perfect, but should be based on the actual situation, as appropriate, imagine all the plate.

Winner: Everyone net

6. Novelty

Renren Network:

The biggest mistake in the new design of Renren is that the "Message settings" and "Hide" buttons are too close to the top right, which can easily result in delays for users. At the same time, the copy of the hidden button is not accurate, "marked as read" will cause users to ambiguity.

Facebook:

The new face book with a card-style design show, so that the page more clearly organized. The Drop-down menu in the upper-right corner of the new event is clear and straightforward in the same column.

Winner:facebook

7. Personal Homepage

Renren Network:

Timeline's personal homepage is widely recognized as one of the styles, Renren has also achieved through the revision. Social platforms are sometimes used as personal growth records, and the timeline appropriately meets the needs of users. In addition, the automatic unwinding and transformation of navigation in the personal home page is also one of the performance of the site user experience, which changes in real time depending on what the screen is currently showing.

Facebook:

Face Book's personal homepage not only has timeline mode, but also provides a more traditional profile model for users to choose from. Foreign social platforms generally pay more attention to personalization, anything wants to achieve according to personal use habits to build. This concept in the face book's personal homepage also embodies, each section can basically adjust according to their own preferences and settings, so that users in the use of the process to maintain the most comfortable state.

The navigation section of the personal homepage does not seem to embody this idea. Navigation uses the form of following, although the area is small, but it has hindered the user's view.

Winner: Everyone net

8. Advertising

Renren Network:

In the Web page, the position distribution of advertising is very important, and Renren will mainly put ads on the homepage and Add Friends page, from the user point of view is actually not good, especially the home page. The content on the homepage may be the most of the whole site, on the basis of which to add ads is not a good choice.

Facebook:

The most brilliant advertising is to make users do not feel that this is advertising. It is not easy to achieve this in a hard and wide way, but Facebook is gradually getting closer to this goal. Face book in different pages to promote different types of products, such ads more targeted, reduce the original very strong commercial color, users may be more willing to read.

Winner:facebook

Summarize:

Renren Net 4:3 facebook!

Such results may surprise some users, but this proves that localized products are better suited to our habits of use. A large part of the reason why Facebook is ultimately unable to localize in China may be due to a lack of user experience.

Facebook and everyone has a great influence on their respective user groups, because of the similarities between the two, the "human face" between the PK war has never stopped, whether from the concept, operation, interface, or design, their relationship, "cut constantly, the reason is messy."